Promotion and publicity support is woven
throughout the marketing plans for each and every book. Throughout the process,
FRP marketing staff maintains close contact with all clients, helping to fine
tune publicity programs for each effort.
FRP consultants can help you develop a publicity plan that will create a buzz
about your cookbook, at as little cost as possible. Areas of discussion
include:
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how to write an effective press release
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developing a target media list
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putting together a press kit
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establishing a regular schedule for press releases
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working with radio or TV
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uncovering new media outlets
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evaluating advertising opportunities
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publicity ideas geared towards volunteers and employees
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success stories from other FRP clients
As an FRP client, you have access to FRP's media list, the opportunity to
participate in national cooperative advertising opportunities and attend trade
shows. We write a press release on every new book or newly acquired reprint we
produce, which could lead to potential book reviews on a local, regional or
national level for your title.
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