Once projects are underway, clients have access to FRP staff dedicated to providing custom marketing support and consultation.

Consultants offer ongoing marketing support, answer questions about all aspects of book marketing, and deliver periodic marketing information updates.

Dedicated marketing support consultants provide the expertise to help clients tailor the right marketing program for each custom cookbook published. Talk with us about:

• writing a marketing plan, setting appropriate goals, and establishing a realistic marketing budget
• pricing your book for the best possible profit
• understanding the retail, wholesale, and distribution channels, and the discount pricing associated with each channel
• planning debut parties or other special events
• motivating/encouraging volunteers or employees
• developing back cover copy or other promotional text that will sell your book
• entering national awards contests and how to obtain an official designation
• exploring partnerships to sell more books
• obtaining sponsorships to assist with book development costs and marketing
• marketing workshops and training strategies
• new ideas to jumpstart sales for existing books
• participation in trade shows and how to make the most of your experience
• press releases and press kits
• work effectively with the media

Clients also receive our informative newsletter, Table Talk , filled with guidance, tips and examples that will help market cookbooks successfully.