Dip into Something Different from The Melting Pot® is FRP’s first Environmentally Considerate Product
FRP was honored to work with
The Melting Pot® in creating the fondue restaurant’s first cookbook, Dip
into Something Different. Not only is this an exciting book, it’s
one of the first environmentally considerate cookbooks, an option that FRP
Books, Inc. now offers to all its clients.
The Melting Pot® already sells high-quality cheeses and chocolates as well as salad dressings through their stores and Web site. The cookbook was a natural extension of this brand effort. Read the complete article by clicking here.
Congratulations to these FRP self-publishers on their new books:
Pamela Lyles—Da Cajun Critter
Holly Clegg—Holly Clegg’s Trim & Terrific Gulf Coast Favorites
The Melting Pot—Dip into Something Different
Junior League of
Maple Leaf Farms—Meals to Remember
Congratulations
to these FRP self-publishers on their recent cookbook reprints
or repackages:
LSU Ag Center—Serving Louisiana
Junior League of
AWARDS Mailing
The
annual Awards Mailing was sent via e-mail to all FRP Publishers at the end
of August. The material has been posted in the Marketing Assistance
section of MyFRP and can be accessed there. It contains entry information
about the available awards for cookbooks. Deadlines vary starting with
September 26, 2008, and ending March 31, 2009. We encourage publishers to
enter as many award competitions as possible, since awards designation can
help sell books.
ATTENTION
Junior League Chairmen and Presidents!
Our annual Junior League Chairman and Junior League
President mailings were sent via e-mail in early August to all Junior
Leagues with FRP publishing contracts. If you did not receive this
information, you can find it in the Marketing Assistance section (under
Misc.) of MyFRP. (Cookbook Chairman, please follow up with your League
president to insure she received the information.) If you have any
questions, please contact marketing@frpbooks.com.
GREAT NEWS FROM INGRAM
BOOK GROUP!
Attention
all Cookbook Marketplace Publishers! Ingram
Book Group (IBG) Introduces: iPage Publicity Services on Upcoming
Media Events
Author
tour…book signing…magazine article…TV and radio appearance…How can you
turn a bookstore on to all that media? Publicity! Make your
efforts visible on Ingram Book Group iPage Publicity Service! We
encourage you to take advantage of this FREE service from IBG—it could be the link that makes
a sale! Read on for full details:
MyFRP—Are
You Signed Up?
With all this talk of the valuable information on MyFRP, make sure you are signed up for access. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.
Did you miss an issue of Table Talk? Check out our archives.
TOP SELLERS IN AUGUST
2008
1.
Eating
Well Through Cancer—Holly
Clegg
2.
Stop
and Smell the Rosemary—Junior League of
3.
Holly
Clegg’s Trim & Terrific Gulf Coast Favorites—Holly
Clegg
4.
Cooking
with a Private Chef—Chef Michael
Saxer
5.
Notably
Nashville—Junior League of
6.
Talk
About Good!—Junior League of
7.
A
Taste of Georgia—Newnan Junior Service
League
8.
Calling
All Cooks—
9.
River
Road Recipes—Junior League of
10. Tables
of Content—Junior League of
When I sent out the request
for recipes to be considered for inclusion in the soon-to-be-released
cookbook Recipes
Worth Sharing… Recipes and Stories from America’s Most-Loved Community
Cookbooks, I was both thrilled and overwhelmed at the response.
The goal was somewhere around 500 recipes. I thought I would have lots of
duplicates or similar recipes, but that was not the case. When a bunch of
cookbook committee members are asked to share the best-of-the-best, their
go-to, signature recipe(s) from their cookbooks—they deliver! With
the release date near and a special QVC appearance upcoming, I have been
cooking exclusively from Recipes
Worth Sharing. With each new recipe I try, I get more and more
excited about this collection. These recipes are truly unbelievable. And I
just can't pick a favorite. The Bodacious Brownies from Roux
to Do will surely satisfy any sweet tooth, and the incredible
Spicy Enchiladas from Cooking
by the Bootstraps were so easy and delicious—they were a hit with
everyone from 5-year-old Matthew to Kiki (grandma) at our Labor Day
gathering. The list goes on…but for this month’s A Recipe Worth
Sharing I selected one of the most unlikely recipes for me to choose:
Ham-Wiches
submitted by the Junior League of Tampa from The
Gasparilla Cookbook.
As I’m sure many of you did as well, here in Ole Miss country we had out first football and tailgating outing of the season. These sandwiches were so different and held up so well. I just wrapped them in foil straight from the oven, put them in an insulated container, and served them sliced as finger sandwiches. I doubled the recipe because we had a crowd, but they disappeared before I could go back for seconds! This is one of those magical recipes—too good to be forgotten, so simple, yet sooo good! Hope you enjoy.
Ham-Wiches1/3 cup butter,
melted
2 tablespoons prepared
mustard
1 small chopped
onion
1 tablespoon poppy
seeds
6 hamburger buns (I used deli
rolls, easier for cutting into finger sandwiches)
6 slices of
ham
6 slices of Swiss
cheese
Combine the butter, mustard,
onion, and poppy seeds. Place buns open face on baking sheet. Spread the
mustard mixture on one side of the buns. Place 1 slice ham and 1 slice
cheese on the other buns. Bake at 350 degrees for 15 minutes or until the
cheese is melted and the buns are toasted. Remove from the oven and serve.
For tailgating, wrap in foil and place in an insulated container to keep
warm.
from The
Gasparilla Cookbook - The Junior League of
CORRECTION: In the August issue of Table
Talk, the publisher of Tastes
and Treasures was incorrect. The publisher’s correct name is The
Historical League (
Both the Montgomery
Advertiser (AL) and the Birmingham News (AL) recently
recapped the recent Cookbook Fair, hosted by Wetumpka's Trinity Episcopal Church, publishers
of Shall
We Gather. Here’s a summary of the event from the cookbook
chairman, Phyllis Kennedy:
“While Hurricane Fay
pounded us with 10 inches of rain, we had an outstanding response from
cookbook publishers as well as buyers and tasters. In fact, the only complaint we had
was that the room was too crowded! Vendors were able to participate with
little or no cost, via ticket sales. Most of them sold enough books to
make the 3-hour event well worth their effort, and all 21 entrants
indicated that they would like to come again if we plan a sequel. One lady even asked us to do it
twice a year. As for our own success, we sold 40+ cookbooks, made
approximately $2200+ profit from the event, provided a successful venue
for other cookbook publishers, and racked up superb publicity that we
expect to have big results.”
The Lafayette (LA) Convention
and Visitors Commission featured a recipe from the Junior League of
Lafayette's Tell
Me More cookbook in the August 2008
e-newsletter.
The Madison County
Herald (MS) featured an article about a retailer, Persnickety in
Madison, who teamed up with some of the best food entrepreneurs and
cookbook authors in the state to offer simple and delicious tailgating
recipes using both tried-and-true favorites and ones made with
Mississippi-made products. Debbye Dabbs, author of five cookbooks
including Take
Five, A Men’s Cookbook, was part of that
event.
Cooking
in High Cotton, the anticipated new release from the Junior
League of Monroe, was featured in The News-Star (
The Junior League of
Charleston’s classic cookbook, Charleston
Receipts, was mentioned as a favorite cookbook by a reader of
Dan MacDonald column
in The Florida Times-Union (
With the help of FRP Publicity
Services, private chef Michael Saxer’s new book, Cooking
with a Private Chef, received a glowing review from the
FRP Publicity Services client
Holly Clegg conducted cooking demonstrations at the Healthy Life Expo in
Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.
THE COOKBOOK MARKETPLACE SHOWCASE – September 2008 Specials
NEW FALL
TITLES just arrived! During the month of September, the
below titles are available with a 40% discount! Place your order via our
Web site at http://www.cookbookmarketplace.com/.
(State sales tax and shipping will be added to your order upon
checkout.)
Use the discount code TTSEP08 when checking out to receive your 40% discount on the following NEW Titles:
Holly Clegg’s Trim & Terrific Gulf Coast Favorites
It’s
Holiday Market Time
Does
your group or organization host a Holiday Market for your community? We
have a fun and exciting opportunity for increasing your bottom line.
From
Favorite Recipes Press, two great cookbooks—both filled with yummy recipes
carefully selected from wonderful community cookbooks throughout
Cooking Up A Classic Christmas
$17.95
retail
50%
off Special
$89.75
case of 10 plus shipping*
YOUR
PROFIT $8.97 PER BOOK—$89.75
PER CASE OF 10
$24.95
retail
Available October 1,
2008
40%
off Special
$149.70
per case of 10 plus shipping*
YOU
MAKE $9.98 PER BOOK—$99.80
PER CASE OF 10
Join
Favorite Recipes Press in the celebration of community cookbooks and the
volunteers who put together these American traditions and continue the
spirit of community cookbooks—sharing tried-and-true favorite recipes and
raising funds for improving the quality of lives in communities across our
country!
Place
your order today! Call FRP Customer Service toll free at 1-800-269-6839 or
e-mail
*Shipping
will vary depending upon the total weight & delivery address. For an
estimate, contact Customer Service.
**Offer
available on full-case quantities only.
STAY TUNED to QVC for the premier of Recipes Worth Sharing—airing in September!!!
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Nashville, TN 37214
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