October 2008

Cookbooks and the Economy

Can the current state of our economy help to increase your cookbook sales?

As Americans keep a watchful eye on the state of our economy, we are buckling down and making some necessary adjustments to our lifestyle habits. Cookbooks have weathered some difficult economic times in the past, and statistics show an increase in cookbook sales the first half of 2008. It is expected that this trend will continue. When the going gets tough, we want to celebrate our family, at home with the foods we know and love. In marketing your cookbooks, consider the trends and look at the unique selling features of your cookbook. Put together a marketing campaign to let your community know about your book and what it can do for them. Contact local media outlets and tie your cookbook into what is happening in the news lately. Click here to read about a few newsworthy trends to consider.

Congratulations to these FRP self-publishers on their new books:

Junior League of Olympia – Northwest Inspirations

Our Lady Queen of Heaven – Creole for the Soul

Asheville Christian Academy – Thy Hand Provides

Chef Robert Danhi – Southeast Asian Flavors

Junior League of Greater Fort Lauderdale – Paradise Served

FRP Publishing – Recipes Worth Sharing

Congratulations to this FRP self-publisher on its recent cookbook reprint:

Garden Club of Lexington – Entertaining with Bluegrass Winners

FRP Cookbook University Wrap-Up

About sixty self-publishers from nineteen states gathered at Opryland Resort and Convention Center in Nashville, Tennessee, for FRP Cookbook University on September 30 and October 1. There they learned about all aspects of self-publishing a cookbook—from development to marketing to distribution. Attendees enjoyed networking with other attendees and listening to guest speakers such as cookbook authors Michael Saxer and Holly Clegg, as well as Internet marketing expert Penny C. Sansevieri.

Here’s what a few of our attendees had to say about their time at FRP Cookbook University:

“I can't tell you how much we benefited from coming to FRP Cookbook University. We both really feel like we have a good hold on the process and have the knowledge to make a wildly successful book. It was such a pleasure to put a face with all the people we will be working with throughout the process, and we are looking forward to our finished product! We feel we have made the best decision on working with your company to create a lasting piece for our school. It was such a wonderful bonus too to meet others who have gone through or are going through the process as well.” – Shannon Gwynn, Kerr-Vance Academy

“I would like to thank FRP for their fabulous presentation. There is so much that FRP does for us and I'm thankful to be able to work with Bill Branch and his colleagues. The best part about Cookbook U was meeting people from FRP and other League members. Members offered so many insights into how their Leagues operate and what we could be doing differently.” – Sara Taylor, Junior League of Chicago

Want to be a part of the next FRP Cookbook University? Watch for our 2009 dates in a future edition of Table Talk.

MyFRP—Are You Signed Up?
With all this talk of the valuable information on MyFRP, make sure you are signed up for access. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

Did you miss an issue of Table Talk? Check out our archives.

TOP SELLERS IN SEPTEMBER 2008

1.  Holly Clegg’s trim&TERRIFIC Gulf Coast Favorites – Holly Clegg

2 .    Eating Well Through Cancer – Holly Clegg

3.   Cooking With a Private Chef – Chef Michael Saxer

4.    Charleston Receipts Repeats – Junior League of Charleston

5.   Dip Into Something Different – The Melting Pot Restaurants

6.    A Thyme to Entertain – Junior League of Annapolis

7.   Tables of Content – Junior League of Birmingham

8.   Peeling the Wild Onion – Junior League of Chicago

9.   Calling All Cooks – Alabama Telephone Pioneers

10. Notably Nashville – Junior League of Nashville

from Jennifer Kennedy, Communications Coordinator

I love to have friends over for dinner, but I confess I hate the dreaded dilemma that arises about what I will fix for dinner. When I stumbled upon this recipe in the Junior League of Nashville’s Notably Nashville, I knew I had my “go-to” recipe for company. This recipe is so delicious and easy. I ask my husband to whip up some homemade salsa and guacamole to make our dinner complete. And I love the question that arises at the end of the evening when my guests ask, “Can I have this recipe?” Enjoy!

Creamy Chicken Enchiladas

1 onion, chopped

1 tablespoon butter

1 (4-ounce) can chopped green chiles

3½ cups chopped cooked chicken

8 ounces cream cheese, softened

8 (8-inch) flour tortillas

16 ounces (4 cups) shredded Monterey Jack cheese

2 cups heavy cream

1 (7-ounce) can salsa verde (optional)

Sauté the onion in the butter in a large skillet over medium heat for 5 minutes. Add the green chiles and sauté for 1 minute. Stir in the chicken and cream cheese. Cook until the cream cheese melts, stirring constantly.

Arrange the tortillas on a work surface and spoon 2 to 3 tablespoons of the chicken mixture down the center of each tortilla. Roll the tortillas to enclose the filling and arrange seam side down in a lightly greased 9x13-inch baking dish. Sprinkle with the Monterey Jack cheese and drizzle with the cream.

Bake at 350 degrees for 30 to 45 minutes or until bubbly and light brown. Serve with the salsa (optional).

Serves 4

Notably Nashville

The Junior League of Nashville

The Historical League, publishers of the award-winning cookbook Tastes & Treasures, recently blogged about their attendance at FRP Cookbook University. Read about it at www.tastestreasures.blogspot.com.

The San Antonio Express-News recently featured a Q & A column with Lemma Nite, a cookbook collector with more than 12,000 in her collection. When asked what one of her recent favorites was, she answered, “Down Home Delicious by Peggy Touchtone Sholly. The author grew up in the South. It has a lot of Creole recipes.” When asked about her favorite community cookbooks, she replied, “Flavors by the San Antonio Junior League, Celebrate San Antonio! by the San Antonio Junior Forum, Austin Junior League's Necessities and Temptations. I often give that to brides because it has good cooking information as well as good recipes.”

The News-Star (Monroe, Louisiana) just featured an article on the Junior League of Monroe’s brand new cookbook, Cooking in High Cotton.

Holly Clegg's new cookbook, Holly Clegg’s trim&TERRIFIC Gulf Coast Favorites, was featured in an article on www.2theadvocate.com on Oct 9^th. She recently promoted it on Talk of the Town (Nashville, TN) then in Boulder, CO where she participated in a book signing at Peppercorn.

Congratulations to the Junior League of Annapolis! Their cookbook, A Thyme to Entertain, was just named the official cookbook of the city of Annapolis!

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

THE COOKBOOK MARKETPLACE SHOWCASE – October 2008 Specials

October is National Cookbook Month! To celebrate this enduring book form, during the month of October ALL TITLES are available with a 30% discount! Place your order via our Web site at www.cookbookmarketplace.com. (State sales tax and shipping will be added to your order upon checkout.)

Use the discount code CkBkOct08-30 when checking out to receive your 30% discount on ALL Titles!

Holiday Market Time Means Cookbooks!!

We have a fun and exciting opportunity for increasing your cookbook and/or holiday market’s bottom line. From Favorite Recipes Press, two great cookbooks—both filled with yummy recipes carefully selected from wonderful community cookbooks throughout America—are part of a special holiday offer for our nonprofit friends who are committed to making our world a better place. Thank you and happy holidays!

Cooking Up A Classic Christmas

$17.95 retail      50% off Special

$89.75 case of 10 plus shipping*

YOUR PROFIT $8.97 PER BOOK—$89.75 PER CASE OF 10

Recipes Worth Sharing…Recipes and Stories from America’s Most-Loved Community Cookbooks

$24.95 retail      40% off Special

$149.70 per case of 10 plus shipping*

YOU MAKE $9.98 PER BOOK—$99.80 PER CASE OF 10



Join Favorite Recipes Press in the celebration of community cookbooks and the volunteers who put together these American traditions and continue the spirit of community cookbooks—sharing tried-and-true favorite recipes and raising funds for improving the quality of lives in communities across our country!

Place your order today! Call FRP Customer Service toll free at 1-800-269-6839 or e-mail CustomerService@frpbooks.com.

*Shipping will vary depending upon the total weight & delivery address. For an estimate, contact Customer Service.

**Offer available on full-case quantities only.

2008 FRP, 2451 Atrium Way, Nashville, TN 37214
All Rights Reserved

Please click here to unsubscribe.


October 2008
Cookbooks and the Economy Can the current state of our economy help to increase your cookbook sales? As Americans keep a watchful eye on the state of our economy, we are buckling down and making some necessary adjustments to our lifestyle habits. Cookbooks have weathered some difficult economic times in the past, and statistics show an increase in cookbook sales the first half of 2008. It is expected that this trend will continue. When the going gets tough, we want to celebrate our family, at home with the foods we know and love. In marketing your cookbooks, consider the trends and look at the unique selling features of your cookbook. Put together a marketing campaign to let your community know about your book and what it can do for them. Contact local media outlets and tie your cookbook into what is happening in the news lately. Click here to read about a few newsworthy trends to consider. Congratulations to these FRP self-publishers on their new books: Junior League of Olympia – Northwest Inspirations Our Lady Queen of Heaven – Creole for the Soul Asheville Christian Academy – Thy Hand Provides Chef Robert Danhi – Southeast Asian Flavors Junior League of Greater Fort Lauderdale – Paradise Served FRP Publishing – Recipes Worth Sharing Congratulations to this FRP self-publisher on its recent cookbook reprint: Garden Club of Lexington – Entertaining with Bluegrass Winners

FRP Cookbook University Wrap-Up About sixty self-publishers from nineteen states gathered at Opryland Resort and Convention Center in Nashville, Tennessee, for FRP Cookbook University on September 30 and October 1. There they learned about all aspects of self-publishing a cookbook—from development to marketing to distribution. Attendees enjoyed networking with other attendees and listening to guest speakers such as cookbook authors Michael Saxer and Holly Clegg, as well as Internet marketing expert Penny C. Sansevieri. Here’s what a few of our attendees had to say about their time at FRP Cookbook University: “I can't tell you how much we benefited from coming to FRP Cookbook University. We both really feel like we have a good hold on the process and have the knowledge to make a wildly successful book. It was such a pleasure to put a face with all the people we will be working with throughout the process, and we are looking forward to our finished product! We feel we have made the best decision on working with your company to create a lasting piece for our school. It was such a wonderful bonus too to meet others who have gone through or are going through the process as well.” – Shannon Gwynn, Kerr-Vance Academy “I would like to thank FRP for their fabulous presentation. There is so much that FRP does for us and I'm thankful to be able to work with Bill Branch and his colleagues. The best part about Cookbook U was meeting people from FRP and other League members. Members offered so many insights into how their Leagues operate and what we could be doing differently.” – Sara Taylor, Junior League of Chicago *Want to be a part of the next FRP Cookbook University? Watch for our 2009 dates in a future edition of Table Talk.* MyFRP—Are You Signed Up? With all this talk of the valuable information on MyFRP, make sure you are signed up for access. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com. *Did you miss an issue of Table Talk?* Check out our archives.

*TOP SELLERS IN SEPTEMBER 2008* 1. Holly Clegg’s trim&TERRIFIC Gulf Coast Favorites – Holly Clegg 2 . Eating Well Through Cancer – Holly Clegg 3. Cooking With a Private Chef – Chef Michael Saxer 4. Charleston Receipts Repeats – Junior League of Charleston 5. Dip Into Something Different – The Melting Pot Restaurants 6. A Thyme to Entertain – Junior League of Annapolis 7. Tables of Content – Junior League of Birmingham 8. Peeling the Wild Onion – Junior League of Chicago 9. Calling All Cooks – Alabama Telephone Pioneers 10. Notably Nashville – Junior League of Nashville
from Jennifer Kennedy, Communications Coordinator I love to have friends over for dinner, but I confess I hate the dreaded dilemma that arises about what I will fix for dinner. When I stumbled upon this recipe in the Junior League of Nashville’s Notably Nashville, I knew I had my “go-to” recipe for company. This recipe is so delicious and easy. I ask my husband to whip up some homemade salsa and guacamole to make our dinner complete. And I love the question that arises at the end of the evening when my guests ask, “Can I have this recipe?” Enjoy! Creamy Chicken Enchiladas 1 onion, chopped 1 tablespoon butter 1 (4-ounce) can chopped green chiles 3½ cups chopped cooked chicken 8 ounces cream cheese, softened 8 (8-inch) flour tortillas 16 ounces (4 cups) shredded Monterey Jack cheese 2 cups heavy cream 1 (7-ounce) can salsa verde (optional) Sauté the onion in the butter in a large skillet over medium heat for 5 minutes. Add the green chiles and sauté for 1 minute. Stir in the chicken and cream cheese. Cook until the cream cheese melts, stirring constantly. Arrange the tortillas on a work surface and spoon 2 to 3 tablespoons of the chicken mixture down the center of each tortilla. Roll the tortillas to enclose the filling and arrange seam side down in a lightly greased 9x13-inch baking dish. Sprinkle with the Monterey Jack cheese and drizzle with the cream. Bake at 350 degrees for 30 to 45 minutes or until bubbly and light brown. Serve with the salsa (optional). Serves 4 Notably Nashville The Junior League of Nashville The Historical League, publishers of the award-winning cookbook Tastes & Treasures, recently blogged about their attendance at FRP Cookbook University. Read about it at www.tastestreasures.blogspot.com. The San Antonio Express-News recently featured a Q & A column with Lemma Nite, a cookbook collector with more than 12,000 in her collection. When asked what one of her recent favorites was, she answered, “Down Home Delicious by Peggy Touchtone Sholly. The author grew up in the South. It has a lot of Creole recipes.” When asked about her favorite community cookbooks, she replied, “Flavors by the San Antonio Junior League, Celebrate San Antonio! by the San Antonio Junior Forum, Austin Junior League's Necessities and Temptations. I often give that to brides because it has good cooking information as well as good recipes.” The News-Star (Monroe, Louisiana) just featured an article on the Junior League of Monroe’s brand new cookbook, Cooking in High Cotton. Holly Clegg's new cookbook, Holly Clegg’s trim&TERRIFIC Gulf Coast Favorites, was featured in an article on www.2theadvocate.com on Oct 9^th. She recently promoted it on Talk of the Town (Nashville, TN) then in Boulder, CO where she participated in a book signing at Peppercorn. Congratulations to the Junior League of Annapolis! Their cookbook, A Thyme to Entertain, was just named the official cookbook of the city of Annapolis! Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

THE COOKBOOK MARKETPLACE SHOWCASE – October 2008 Specials October is National Cookbook Month! To celebrate this enduring book form, during the month of October ALL TITLES are available with a 30% discount! Place your order via our Web site at www.cookbookmarketplace.com. (State sales tax and shipping will be added to your order upon checkout.) Use the discount code *CkBkOct08-30* when checking out to receive your 30% discount on ALL Titles! Holiday Market Time Means Cookbooks!! We have a fun and exciting opportunity for increasing your cookbook and/or holiday market’s bottom line. From Favorite Recipes Press, two great cookbooks—both filled with yummy recipes carefully selected from wonderful community cookbooks throughout America—are part of a special holiday offer for our nonprofit friends who are committed to making our world a better place. Thank you and happy holidays! Cooking Up A Classic Christmas $17.95 retail 50% off Special $89.75 case of 10 plus shipping* YOUR PROFIT $8.97 PER BOOK—$89.75 PER CASE OF 10 Recipes Worth Sharing…Recipes and Stories from America’s Most-Loved Community Cookbooks $24.95 retail 40% off Special $149.70 per case of 10 plus shipping* YOU MAKE $9.98 PER BOOK—$99.80 PER CASE OF 10 Join Favorite Recipes Press in the celebration of community cookbooks and the volunteers who put together these American traditions and continue the spirit of community cookbooks—sharing tried-and-true favorite recipes and raising funds for improving the quality of lives in communities across our country! Place your order today! Call FRP Customer Service toll free at 1-800-269-6839 or e-mail CustomerService@frpbooks.com. Shipping will vary depending upon the total weight & delivery address. For an estimate, contact Customer Service. *Offer available on full-case quantities only.
2008 FRP, 2451 Atrium Way, Nashville, TN 37214 All Rights Reserved Please click here to unsubscribe.