November 2007

The Importance of Book Reviews Having your book reviewed by a publication or on a Web site can bring you more sales than traditional advertising with less cost involved. Click here to read what a few authorities on book publishing have to say about book reviews and why they help sell books. HOT TIP—With the holidays coming up, more people will be shopping on line. Have family and friends write reviews on any on-line site that carries your book, such as Amazon, Borders, Barnes & Noble, Hastings, or The Cookbook Marketplace. Many people read these reviews and use them in the decision-making process.

Congratulations to these FRP self-publishers on their new books: Junior League of NW Arkansas—Add Another Place Setting Junior Auxiliary of Jonesboro, AR—Rendezvous on the Ridge Publix Super Markets, Inc.—Favorite Simple Meals UAMS College of Nursing—Culinary Prescriptions IBM Club—Beyond Chips Stonywood Publications—Down Home Delicious Debbye Dabbs - Take Five—A Men's Cookbook Patricia McCausland-Gallo—Passion for Coffee   Congratulations to these FRP self-publishers on their recent cookbook reprints or repackages:   Junior League of Charleston, SC—Charleston Receipts Junior League of Savannah, GA —Savannah Style Debbye Dabbs—Take 5—A Cookbook and Take 5—A Light Cookbook Junior League of Norfolk-VA Beach—Tidewater on the HalfShell Junior League of Roanoke Valley—Oh My Stars!

SAVE THE DATES for FRP Cookbook University 2008! Thursday, May 8th & Friday, May 9th or Tuesday, September 30th & Wednesday, October 1st   Both of the events will take place in Nashville, TN at the Gaylord Opryland Resort and Convention Center. Make plans to join us for this great time of learning and networking. Registration will open in early January 2008. Watch Table Talk for details. Annual Cookbook Sale Nov. 28 – 30, 2007     ‘Tis the Season….our Annual Holiday Cookbook Sale will be held from Nov. 28 – Nov. 30 at our Corporate Headquarters in Nashville, TN (2451 Atrium Way).     For those of you who can't attend, please join us on line at http://www.cookbookmarketplace.com/ to receive a 40% discount off your entire order during these 3 special days! When checking out, enter Promo Code: 07HolWeb (applicable sales tax and shipping will be added to your order upon checkout). This 40% discount offer is good for Web-based sales placed from Nov. 28-Nov. 30, 2007. Feel free to tell all your friends, too! New Contemporary Web-Based Fund-Raising Program is ready just in time for Holiday Selling! In addition to our Traditional Fund-Raising program, in which you can purchase books at a 40% discount to then resell, we are now offering another NEW type of fund-raising program, which is based on the fact that many people prefer to shop on line, especially with holiday season fast approaching. Click here to find how our NEWEST program works. 2008 Distribution Program Update – It’s Annual Renewal Time! We are in the process of sending to each current publisher in The Cookbook Marketplace our 2008 Distribution Renewal Packet. The packets will be mailed to the main office address that we have on file, so please be on the lookout for this very important communication to arrive within the next few weeks. The packet contains very exciting news about our new Distribution Program, which will allow all of our titles to participate in placement with Ingram Book Group (IBG),  non-returnable, through The Cookbook Marketplace (CBMP) system. Click here to get all the exciting details. The FRP Marketing Team welcomes two new members!! Read more about our new Marketing Coordinator, Avril Marshall and Amanda Sapp, our new Publicist.   Please note - FRP offices and warehouse will be closed for the Thanksgiving holiday on Thursday, November 22nd, and Friday, November 23rd.   MyFRP—Are You Signed Up? It is easier than ever! If you are a current FRP publisher, simply go here and choose "Click here to request a myFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.   Did you miss an issue of Table Talk? Check out our archives.   How to Get Great Recipes for Your Group's Cookbook Everyone has a storehouse of great recipes they're excited to share. The way your committee asks for those recipes can dramatically affect what you get. And of course, the recipes sell the book, so asking is the answer. Read more about getting great recipes for your cookbook.

TOP SELLERS IN OCTOBER 2007   1.             Eating Well Through Cancer—Holly Clegg 2.             The Cotton Country Collection—Junior League of Monroe, LA 3.             Still Gold’n—Junior League of Spokane, WA 4.            A Taste of Oregon—Junior League of Eugene, OR 5.             Biltmore: Our Table to Yours—The Biltmore Company 6.             Virginia Hospitality—Junior League of Hampton Roads, VA 7.             Clean Your Plate—San Antonio Junior Forum 8.             California Sol Food—Junior League of San Diego, CA 9.             Stop and Smell the Rosemary—Junior League of Houston, TX 10.         Tables of Content—Junior League of Birmingham, AL Congratulations to several FRP publishers who were recently honored by the 2007 DIY BOOK FESTIVAL with awards in the cookbook category, with honorable mentions: Cooking Danish—A Taste of Denmark – Stig Hansen Simply Sarasota—Creatively Casual Cuisine – Junior League of Sarasota Tastes Treasures: A Storytelling Cookbook of Historic Arizona - Historical League, Inc.    There is great news from the Junior League of Lake Charles, Louisiana! Their new cookbook, Marshes to Mansions, arrived at the League house only a month ago, and they have sold 4,607 books (2,800 purchased by the membership)! They offered 8 retail stores in the area an exclusive for the first month, and they have sold over 800 books so far. The League also did a blitz week and approached 70 retail stores in the area, opening 10 accounts on the spot with others committing to place an order before the holidays! In addition, a new corporate account wants to purchase books for one of their bank account promotions! They plan to purchase about 100 books to start and give away a cookbook for every woman who opens an account. The committee is having a blast, and Table Talk can't wait to get another update for next month!   The Cooks Canvas 2, the new cookbook from the Louise Wells Cameron Art Museum, will be featured in November and December (3-5 times a week) on a program called Let’s Read, seen on The Learning Network locally in Wilmington, NC. (Below is a photo from the taping.) The show features local, regional, and national best-selling authors and their work. The Cooks Canvas 2 was the first cookbook featured on the program in its nine-year existence. Hosted by Betty Ann Sanders, the episodes promote The Cook's Canvas 2 as the perfect gift for the holidays, as well as the museum’s children's programs and volunteers. Food was prepared from the 8 categories in the book and talked about. The group has sold their first 1,000 books and has a Web site, http://www.cookscanvas.com/, to promote the title. The Cook’s Canvas 2 was also featured in a local bookseller e-newsletter and in encore magazine, a publication in Wilmington, NC.      Cooking Danish by Stig Hansen was featured in The Minot Daily News on October 12, 2007.   Shall We Gather, the new cookbook from the Trinity Episcopal Church in Wetumpka, AL, will be featured in the November issue of Alabama Living, the rural electric magazine that goes to approximately 375,000 households in Alabama.   To celebrate the second printing of Simply Sarasota, the Junior League of Sarasota had a celebration at Mattison's Steakhouse at the Plaza on October 23, 2007. Chef Paul Mattison prepared selections from the book. The group also held an in-store tasting at Denuo on October 18, 2007   Holly Clegg (author of Eating Well Through Cancer) will be featured in Savvy and Sage magazine, which will have local issues this month in Baton Rouge, Lafayette, Monroe, Shreveport, Lake Charles (all Louisiana cities), and Jackson, Mississippi. Each location also distributes 15,000 copies with over 10,000 in each market being by direct mail.    The Junior League of Milwaukee is going to have some great publicity coming up. Their cookbook, An Occasion to Gather, is going to be featured in Today's Wisconsin Woman in the holiday section entitled "gifts for the holidays." This free publication geared toward Milwaukee area women can be found in grocery stores, Walgreens, etc.    Margaret Dickenson (author of Margaret’s Table) will make a guest appearance on CTV (Canada AM national morning show) on November 5, 2007. In addition, Ms. Dickenson has been invited to represent Canada at a Korean Food Workshop to be held in Seoul and Jeonju, Korea, from November 16 to 19, 2007. Sponsored by the Korean Foundation and the Korean Society of Food and Culture, 15 media food writers and culinary experts from around the world, with an interest in Korean food, have been selected to participate. This unique workshop will include presentations on Korean Royal cuisine and traditional regional food. And, last, but not least, the Cordon d’Or—Gold Ribbon International Cookbook and Culinary Arts Awards has selected Margaret’s Table as Best Cookbook on Entertaining!  Congratulations!!   Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com and we will put it in the next issue of Table Talk.

Take time to say “Thanks.”   “Silent gratitude isn't much use to anyone.” -G.B. Stern   “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” -William Arthur Ward   “Appreciation can make a day, even change a life. Your willingness to put it into words is all that is necessary.” -Margaret Cousins   With the Thanksgiving holiday upon us, every self-publisher should take time to say thank you to all those involved in your cookbook project. Click here to read more.

The following titles are available during the month of November at a 20% discount when ordering on line with us at http://www.cookbookmarketplace.com/. (State sales tax and shipping will be added to your order upon checkout.)   Use the discount code TTNOV07 when checking out on the following titles:             Granny’s Taste of Christmas—Regular retail $19.95 – 20% off price = $15.96 Cooking Up A Classic Christmas—Regular retail $17.95 – 20% off price = $14.36 The Vintner’s Table Cookbook—Regular retail $24.95 – 20% off price = $19.96 Vegan Homestyle—Regular retail $24.95 – 20% off price = $19.96 The Va de Vi Cookbook—Regular retail $29.95 – 20% off price = $23.96 Celebrations—Regular retail $14.00 – 20% off price = $11.20 Children’s Tea & Etiquette—Regular retail $19.95 – 20% off price = $15.96 Calling All Kids—Regular retail $14.00 – 20% off price = $11.20 Nonnie’s Kitchen—Regular retail $16.95 – 20% off price = $13.56   The Perfect Holiday Gift! It’s not too late—order the best holiday cookbook of the season! Cooking Up a Classic Christmas, the first in a series of compilation cookbooks, includes the best recipes from community cookbooks across the country and features the beautiful holiday artwork of Ralph J. McDonald. This magical cookbook makes a great Christmas gift as well as a must-have cookbook for cooking up a classic Christmas for your own family. Visit www.cookbookmarketplace.com to place your order today!

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