November 2008

REV UP SALES FOR THE HOLIDAYS

The holiday season is here! It’s time to gear up your cookbook sales. Here are few tips to get you rolling. Be sure to share these with everyone involved in your cookbook project (committee, membership, employees, marketing team, etc.).

Promote your community cookbook as the best gift to give this holiday season, and draw upon the following points to convince gift-givers why and how to give your book:

- People are rediscovering the joy and financial benefits of cooking at home, and community cookbooks are a wonderful resource. Give cookbooks as reasonable gifts that will deliver all year long.

Click here for the complete article.

Congratulations to these FRP self-publishers on their new books:

Ladies Association of Madison Academy – From Cotton to Countdown

Honeydew Events – Settings

Access Diabetic – Access to Better Care

Junior League of Mobile – Best of the Bay

Congratulations to these FRP self-publishers on their recent cookbook reprints:

Vic’ s on the River / Billy Bob's Inc. – From Black Tie to Blackeyed Peas

Historical League, Inc. – Tastes & Treasures

Junior League of Springfield, Missouri – Sassafras!

2009 Renewals for Distribution in The Cookbook Marketplace

We will be mailing out the renewal invoices in mid-December for the upcoming 2009 season. The invoices will be mailed to current distribution clients’ home office locations, along with a documentation spreadsheet with billing details on each title carried with us.

Payment will be due by January 31, 2009, to ensure inclusion in our 2009 catalog, which is scheduled for a spring production and mailing to our retail accounts the first week in April 2009.

If you are not planning on continuing distribution, simply fax a letter stating each title you wish to cancel on your letterhead to our Customer Service Department at 615-391-2815. The cancellation notice must be received by January 31, 2009.

If you are an FRP publishing client and are NOT in distribution with us yet and would like to be included in the new catalog, you can simply download the forms from myFRPbooks.com. The completed five-page agreement needs to be faxed to our Customer Service Department at 615-391-2815 by January 31, 2009, to ensure inclusion in the 2009 catalog. If you have questions about our distribution services, please contact Anne Pritchard at apritchard@frpbooks.com or at 888-795-0632.

MyFRP—Are You Signed Up?
With all this talk of the valuable information on MyFRP, make sure you are signed up for access. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

Did you miss an issue of Table Talk? Check out our archives.

TOP SELLERS IN OCTOBER 2008

1.       Calling All Cooks — Alabama Telephone Pioneers

2.      River Road Recipes — Junior League of Baton Rouge

3.      Talk About Good! — Junior League of Lafayette

4.    Peace Meals — Junior League of Houston

5.      Tables of Content — Junior League of Birmingham

6.    Dip Into Something Different - The Melting Pot Restaurant

7.       Stop and Smell the Rosemary — Junior League of Houston

8.    A Taste of Georgia — Newnan Junior Service League

9.      Charleston Receipts — Junior League of Charleston

10. Boston Uncommon — Junior League of Boston

from Anne Pritchard, Sales Representative - The Cookbook Marketplace

Roasted Cashews with Rosemary (from Tables of Content) is a family favorite, which started out as a holiday tradition a few years back and quickly turned into a required staple in the many care packages I send to my oldest daughter, who lives in Los Angeles. She serves at a mission base which takes students on foreign mission trips, so being able to give her a taste of home every once in a while means the world to her! When I make a batch, I always freeze half since it holds up really well frozen…and she never can tell in her care package if it’s fresh or frozen!

Roasted Cashews with Rosemary

2½ (9-ounce) cans roasted whole cashews (1½ pounds)

2 tablespoons unsalted butter

1½ tablespoons brown sugar

3 tablespoons chopped fresh rosemary

1 teaspoon kosher salt

½ teaspoon cayenne pepper

Preheat the oven to 375 degrees. Spread the cashews in a single layer on a lightly greased baking sheet and heat for 5 minutes. Maintain the oven temperature. Melt the butter and brown sugar in a large stockpot over medium heat, stirring frequently. Remove from the heat and stir in the rosemary, salt and cayenne pepper.

Add the cashews to the stockpot and toss to coat. Spread the cashews in a single layer on the baking sheet and roast for 5 to 10 minutes or until light brown, stirring occasionally. Serve alone or sprinkled over salads.

Note: These nuts will stay fresh for several weeks in an airtight container, making them the perfect gift.

Tables of Content

Junior League of Birmingham, Alabama

Congratulations to Margaret Dickenson, author of Margaret’s Table—Easy Cooking and Inspiring Entertaining, which was recently recognized as the "Best of the Best Entertaining Book of the Past Twelve Years." Edouard Cointreau, President of the Gourmand World Cookbook Awards, presided over ceremonies in Frankfurt, Germany, on October 14, 2008, to announce the "Best of the Best" cookbooks and wine books from the past twelve years of award winners. He noted that "more than 200,000 cookbooks have been published in the world by 5,000 publishers in the past twelve years." This is the fourth major international cookbook award won by Margaret’s Table. Dickenson is also the author of From the Ambassador’s Table—Blueprints for Creative Entertaining.

More congratulations to several FRP publishers who been honored with National Best Books 2008 Awards, given by USABookNews.com.

In the “Home: Entertaining” category, the winner was Da Cajn Critter: The Lifestyles, The Rules, and Makin' Groceries by Pamela D. Lyles (New Orleans, Louisiana).

In the “Cookbooks: Regional” category, Sunny Days, Balmy Nights: Entertaining Miami Style by The Young Patronesses of the Opera, Inc. (Miami, Florida) took home the Winner award. Finalists in the “Cookbooks: Regional” category were:

·        Add Another Place Setting by Junior League of Northwest Arkansas (Springdale, Arkansas)

·      California Mosaic by Junior League of Pasadena, Inc. (Pasadena, California)

·        Cooking with a Private Chef by Chef Michael Saxer (New Orleans, Louisiana)

·        Down Home Delicious by Peggy Touchtone Sholly/Stonywood Publications (Pearland, Texas)

·        Excellent Courses by Ravenscroft School, Inc. (Raleigh, North Carolina)

·        Marshes to Mansions by Junior League of Lake Charles, Inc. (Lake Charles, Louisiana)

Finalists in the “Cookbooks: General” category were:

·        A Thyme to Entertain by the Junior League of Annapolis, Inc. (Annapolis, Maryland)

·        Life is Delicious by Hinsdale Junior Woman's Club (Hinsdale, Illinois)

·        Mardi Gras to Mistletoe from the Junior League of Shreveport-Bossier, Inc. (Shreveport, Louisiana)

·        Simply Sarasota by the Junior League of Sarasota, Inc. (Sarasota, Florida)

Judy Walker of theTimes-Picayune praised Cooking with a Private Chef by Michael Saxerin an on-line cookbook review. “Without a doubt, this book has the highest production values I have ever seen in a self-published book,” wroteWalker. (http://blog.nola.com/judywalker/2008/10/post_2.html). Saxer and his first cookbook also received extensive coverage in the November issue ofSOCO Magazine, a New England lifestyle, arts, and entertainment magazine.

Pam Lyles, author of Da Cajn Critter, is teaming up with Chef Tom Wolfe of Wolfe’s on Rue Dumaine in New Orleans, to present Cookin’ with Da Cajn Critter and Chef Tom Wolfe on November 13, 2008. Chef Wolfe will
re-create and serve dishes from this Louisiana Certified cookbook. All courses will be paired with a wine from Markham Vineyards. This is aningenious marketing and publicity endeavor as each involved interest will conduct mutually beneficial publicity activities.

Cooking with Zita from the Community Cancer Research Foundation was featured in the Post-Tribune (Merrillville, Indiana) on October 16, 2008. The cookbook, published in May, features 180 recipes donated by women throughout Northwest Indiana, many of them employees of Community Healthcare System. But the book also feeds the spirit through its numerous cancer survival stories. (Read the review at http://www.post-trib.com/lifestyles/food/1222436,zita.article.)

The Junior League of Greater Fort Lauderdale has received great coverage on its brand new cookbook, Paradise Served. It has appeared on the cover and in the feature story in Sun-Sentinel's (Fort Lauderdale, FL ) "SocietyScene." Their grand launch party for the cookbook is scheduled for Friday, November 14th.

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

THE COOKBOOK MARKETPLACE SHOWCASE – November 2008 Special

Check out our diverse collection of new titles for holiday entertaining! It’s time to gear up for the holidays, so we’re bringing you a diverse collection of new titles to enjoy. From Cajun to Asian with Kentucky’s and Utah’s finest included, during the month of November the following new titles are available with a 40% discount! Place your order via our Web site at http://www.cookbookmarketplace.com/. (State sales tax and shipping will be added to your order upon checkout.)

Use the discount code TTNOV08 when checking out to receive your 40% discount.

Cooking with Jaxon - Jaxon Stallard
Da Cajn Critter - Pam Lyles,
Derby Entertaining - McClanahan Publishing House, Inc.
Entertaining with Bluegrass Winners - Garden Club of Lexington
Room at the Table - McClanahan Publishing House, Inc.
Southeast Asian Flavors - Robert Danhi

Increase your holiday revenues with these two best-selling compilation cookbooks, featuring the best recipes from Favorite Recipes Press publishers. It’s not too late—order today!

Cooking Up A Classic Christmas

$17.95 retail      50% off Special

$89.75 case of 10 plus shipping*

YOUR PROFIT $8.97 PER BOOK—$89.75 PER CASE OF 10

Featuring beautiful holiday artwork from award-winning artist Ralph McDonald.

Recipes Worth Sharing…Recipes and Stories from America’s Most-Loved Community Cookbooks

$24.95 retail      40% off Special

$149.70 per case of 10 plus shipping*

YOU MAKE $9.98 PER BOOK—$99.80 PER CASE OF 10

Join Favorite Recipes Press in the celebration of community cookbooks and the volunteers who put together these American traditions and continue the spirit of community cookbooks—sharing tried-and-true favorite recipes and raising funds for improving the quality of lives in communities across our country!

Place your order today! Call FRP Customer Service toll free at 1-800-269-6839 or e-mail CustomerService@frpbooks.com.

*Shipping will vary depending upon the total weight and delivery address. For an estimate, contact Customer Service.

**Offer available on full-case quantities only.

2008 FRP, 2451 Atrium Way, Nashville, TN 37214
All Rights Reserved

Please click here to unsubscribe.


November 2008
REV UP SALES FOR THE HOLIDAYS The holiday season is here! It’s time to gear up your cookbook sales. Here are few tips to get you rolling. Be sure to share these with everyone involved in your cookbook project (committee, membership, employees, marketing team, etc.). Promote your community cookbook as the best gift to give this holiday season, and draw upon the following points to convince gift-givers why and how to give your book: - People are rediscovering the joy and financial benefits of cooking at home, and community cookbooks are a wonderful resource. Give cookbooks as reasonable gifts that will deliver all year long. Click here for the complete article. Congratulations to these FRP self-publishers on their new books: Ladies Association of Madison Academy – From Cotton to Countdown Honeydew Events – Settings Access Diabetic – Access to Better Care Junior League of Mobile – Best of the Bay Congratulations to these FRP self-publishers on their recent cookbook reprints: Vic’ s on the River / Billy Bob's Inc. – From Black Tie to Blackeyed Peas Historical League, Inc. – Tastes & Treasures Junior League of Springfield, Missouri – Sassafras!

2009 Renewals for Distribution in The Cookbook Marketplace We will be mailing out the renewal invoices in mid-December for the upcoming 2009 season. The invoices will be mailed to current distribution clients’ home office locations, along with a documentation spreadsheet with billing details on each title carried with us. Payment will be due by January 31, 2009, to ensure inclusion in our 2009 catalog, which is scheduled for a spring production and mailing to our retail accounts the first week in April 2009. If you are not planning on continuing distribution, simply fax a letter stating each title you wish to cancel on your letterhead to our Customer Service Department at 615-391-2815. The cancellation notice must be received by January 31, 2009. If you are an FRP publishing client and are NOT in distribution with us yet and would like to be included in the new catalog, you can simply download the forms from myFRPbooks.com. The completed five-page agreement needs to be faxed to our Customer Service Department at 615-391-2815 by January 31, 2009, to ensure inclusion in the 2009 catalog. If you have questions about our distribution services, please contact Anne Pritchard at apritchard@frpbooks.com or at 888-795-0632. MyFRP—Are You Signed Up? With all this talk of the valuable information on MyFRP, make sure you are signed up for access. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com. *Did you miss an issue of Table Talk?* Check out our archives.

TOP SELLERS IN OCTOBER 2008 1. Calling All Cooks — Alabama Telephone Pioneers 2. River Road Recipes — Junior League of Baton Rouge 3. Talk About Good! — Junior League of Lafayette 4. Peace Meals — Junior League of Houston 5. Tables of Content — Junior League of Birmingham 6. Dip Into Something Different - The Melting Pot Restaurant 7. Stop and Smell the Rosemary — Junior League of Houston 8. A Taste of Georgia — Newnan Junior Service League 9. Charleston Receipts — Junior League of Charleston 10. Boston Uncommon — Junior League of Boston
from Anne Pritchard, Sales Representative - The Cookbook Marketplace Roasted Cashews with Rosemary (from Tables of Content) is a family favorite, which started out as a holiday tradition a few years back and quickly turned into a required staple in the many care packages I send to my oldest daughter, who lives in Los Angeles. She serves at a mission base which takes students on foreign mission trips, so being able to give her a taste of home every once in a while means the world to her! When I make a batch, I always freeze half since it holds up really well frozen…and she never can tell in her care package if it’s fresh or frozen! Roasted Cashews with Rosemary 2½ (9-ounce) cans roasted whole cashews (1½ pounds) 2 tablespoons unsalted butter 1½ tablespoons brown sugar 3 tablespoons chopped fresh rosemary 1 teaspoon kosher salt ½ teaspoon cayenne pepper Preheat the oven to 375 degrees. Spread the cashews in a single layer on a lightly greased baking sheet and heat for 5 minutes. Maintain the oven temperature. Melt the butter and brown sugar in a large stockpot over medium heat, stirring frequently. Remove from the heat and stir in the rosemary, salt and cayenne pepper. Add the cashews to the stockpot and toss to coat. Spread the cashews in a single layer on the baking sheet and roast for 5 to 10 minutes or until light brown, stirring occasionally. Serve alone or sprinkled over salads. Note: These nuts will stay fresh for several weeks in an airtight container, making them the perfect gift. Tables of Content Junior League of Birmingham, Alabama Congratulations to Margaret Dickenson, author of Margaret’s Table—Easy Cooking and Inspiring Entertaining, which was recently recognized as the "Best of the Best Entertaining Book of the Past Twelve Years." Edouard Cointreau, President of the Gourmand World Cookbook Awards, presided over ceremonies in Frankfurt, Germany, on October 14, 2008, to announce the "Best of the Best" cookbooks and wine books from the past twelve years of award winners. He noted that "more than 200,000 cookbooks have been published in the world by 5,000 publishers in the past twelve years." This is the fourth major international cookbook award won by Margaret’s Table. Dickenson is also the author of From the Ambassador’s Table—Blueprints for Creative Entertaining. More congratulations to several FRP publishers who been honored with National Best Books 2008 Awards, given by USABookNews.com. In the “Home: Entertaining” category, the winner was *Da Cajn Critter: The Lifestyles, The Rules, and Makin' Groceries* by Pamela D. Lyles (New Orleans, Louisiana). In the “Cookbooks: Regional” category, *Sunny Days, Balmy Nights: Entertaining Miami Style* by The Young Patronesses of the Opera, Inc. (Miami, Florida) took home the Winner award. Finalists in the “Cookbooks: Regional” category were: · Add Another Place Setting by Junior League of Northwest Arkansas (Springdale, Arkansas) · California Mosaic by Junior League of Pasadena, Inc. (Pasadena, California) · Cooking with a Private Chef by Chef Michael Saxer (New Orleans, Louisiana) · Down Home Delicious by Peggy Touchtone Sholly/Stonywood Publications (Pearland, Texas) · Excellent Courses by Ravenscroft School, Inc. (Raleigh, North Carolina) · Marshes to Mansions by Junior League of Lake Charles, Inc. (Lake Charles, Louisiana) Finalists in the “Cookbooks: General” category were: · A Thyme to Entertain by the Junior League of Annapolis, Inc. (Annapolis, Maryland) · Life is Delicious by Hinsdale Junior Woman's Club (Hinsdale, Illinois) · Mardi Gras to Mistletoe from the Junior League of Shreveport-Bossier, Inc. (Shreveport, Louisiana) · Simply Sarasota by the Junior League of Sarasota, Inc. (Sarasota, Florida) Judy Walker of theTimes-Picayune praised Cooking with a Private Chef by Michael Saxerin an on-line cookbook review. “Without a doubt, this book has the highest production values I have ever seen in a self-published book,” wroteWalker. (http://blog.nola.com/judywalker/2008/10/post_2.html). Saxer and his first cookbook also received extensive coverage in the November issue ofSOCO Magazine, a New England lifestyle, arts, and entertainment magazine. Pam Lyles, author of Da Cajn Critter, is teaming up with Chef Tom Wolfe of Wolfe’s on Rue Dumaine in New Orleans, to present Cookin’ with Da Cajn Critter and Chef Tom Wolfe on November 13, 2008. Chef Wolfe will re-create and serve dishes from this Louisiana Certified cookbook. All courses will be paired with a wine from Markham Vineyards. This is aningenious marketing and publicity endeavor as each involved interest will conduct mutually beneficial publicity activities. Cooking with Zita from the Community Cancer Research Foundation was featured in the Post-Tribune (Merrillville, Indiana) on October 16, 2008. The cookbook, published in May, features 180 recipes donated by women throughout Northwest Indiana, many of them employees of Community Healthcare System. But the book also feeds the spirit through its numerous cancer survival stories. (Read the review at http://www.post-trib.com/lifestyles/food/1222436,zita.article.) The Junior League of Greater Fort Lauderdale has received great coverage on its brand new cookbook, Paradise Served. It has appeared on the cover and in the feature story in Sun-Sentinel's (Fort Lauderdale, FL ) "SocietyScene." Their grand launch party for the cookbook is scheduled for Friday, November 14th. Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

THE COOKBOOK MARKETPLACE SHOWCASE – November 2008 Special Check out our diverse collection of new titles for holiday entertaining! It’s time to gear up for the holidays, so we’re bringing you a diverse collection of new titles to enjoy. From Cajun to Asian with Kentucky’s and Utah’s finest included, during the month of November the following new titles are available with a 40% discount! Place your order via our Web site at http://www.cookbookmarketplace.com/. (State sales tax and shipping will be added to your order upon checkout.) Use the discount code TTNOV08 when checking out to receive your 40% discount. Cooking with Jaxon - Jaxon Stallard Da Cajn Critter - Pam Lyles, Derby Entertaining - McClanahan Publishing House, Inc. Entertaining with Bluegrass Winners - Garden Club of Lexington Room at the Table - McClanahan Publishing House, Inc. Southeast Asian Flavors - Robert Danhi Increase your holiday revenues with these two best-selling compilation cookbooks, featuring the best recipes from Favorite Recipes Press publishers. It’s not too late—order today! Cooking Up A Classic Christmas $17.95 retail 50% off Special $89.75 case of 10 plus shipping* YOUR PROFIT $8.97 PER BOOK—$89.75 PER CASE OF 10 Featuring beautiful holiday artwork from award-winning artist Ralph McDonald. Recipes Worth Sharing…Recipes and Stories from America’s Most-Loved Community Cookbooks $24.95 retail 40% off Special $149.70 per case of 10 plus shipping* YOU MAKE $9.98 PER BOOK—$99.80 PER CASE OF 10 Join Favorite Recipes Press in the celebration of community cookbooks and the volunteers who put together these American traditions and continue the spirit of community cookbooks—sharing tried-and-true favorite recipes and raising funds for improving the quality of lives in communities across our country! Place your order today! Call FRP Customer Service toll free at 1-800-269-6839 or e-mail CustomerService@frpbooks.com. Shipping will vary depending upon the total weight and delivery address. For an estimate, contact Customer Service. *Offer available on full-case quantities only.
2008 FRP, 2451 Atrium Way, Nashville, TN 37214 All Rights Reserved Please click here to unsubscribe.