Working with QVC: A
Conversation with Mindy
Recently,
Sheila Thomas (ST) of FRP Publishing talked with Mindy Henderson (MH),
owner of Brand New Day Marketing, located in
ST: Mindy, tell me a little about yourself
and how you got into the business of representing
manufacturers.
MH: I worked as a National Accounts Representative and Director of Special Markets at Ingram Entertainment for 15 years. In 1999, QVC approached me and said that they needed “eyes and ears” in the marketplace to bring new products to them. After doing a little investigation, I thought, “I can do this!”…and I started Brand New Day Marketing. I am an independent sales representative. I look for products for 4 major accounts (including QVC). Basically, I shop for products that I think have potential, and I present these products to the buying groups at each of my accounts.
To read the complete article, click here.
FRP
Blog
Check
out FRP's new blog, "FRP Crockpot" - www.frpcrockpot.blogspot.com.
You never know what
Send us your New Chairman Info
Does your
organization have a new cookbook chairman? Please e-mail contact
information (name, e-mail address, and preferred mailing address) to marketing@frpbooks.com as soon
as possible. This will unsure that the new cookbook
chairman will receive the most recent updates from FRP.
Representatives from 57 different organizations/companies joined us in Nashville for FRP Cookbook University last week and everyone had a great time! Below, attendees network at the Cocktail Reception (left) and the Junior League of Annapolis was on site to sell their cookbooks (right).
No worries
if you could not join us. We are giving you another chance this
fall at the Opryland Hotel and Covention Center on September 30 –
October 1, 2008
MyFRP—Are You Signed
Up?
It is
easier than ever!
Publishers with a signed FRP contract simply need to go to http://myfrp.frpbooks.com/Login.aspx?ReturnUrl=%2fDefault.aspx and choose "Click here to request a myFRP Login." Once
you complete the form, someone from FRP will get back to you shortly
with your log-in information. If you have any questions about
MyFRP, please contact us at marketing@frpbooks.com.
What is heating up your
grill?
For our June recipe
contest,
we are looking for your best
grilling recipe. The first 10 entries in our Recipe of the Month
Contest will be sent a free gift. The winning recipe will be published in
the next issue of Table Talk.
The winner will receive a free cookbook of choice from The Cookbook
Marketplace. Submit your entry today!
E-mail your recipes to recipes@frpbooks.com.
Entries must include the
following:
- Recipe title
- List of ingredients with
measurements
- Yield
- Directions
- If the recipe is from a
cookbook or publication, please note the title and
publisher.
- Your name
- Organization (if
applicable)
- City & state
- E-mail address (so you can
be contacted if you win)
Recipes must be received by
May 31, 2008, to be eligible for the free gift or
cookbook.
Please note that submitted recipes may be used in future publications published by FRP Publishing. By submitting a recipe, you agree that, if published, any or all of the recipes could be in a cookbook offered for sale and that could be published on a number of occasions—including press releases and promotional materials.
Congratulations to our April Recipe Contest winner!
Katie Hurley with the Junior
League of Olympia has won a cookbook of her choice from The Cookbook
Marketplace. Here’s her (previously unpublished) recipe for Mocha Truffle
Cookies.
Mocha Truffle
Cookies
Makes about 3 dozen
cookies
2 cups all-purpose
flour
? cup unsweetened baking cocoa
(not Dutch process)
½ teaspoon baking
powder
¼ teaspoon
salt
½ cup (1 stick)
butter
½ cup (3 ounces) semisweet
chocolate chips
¾ cup granulated
sugar
¾ cup packed brown
sugar
1 tablespoon instant coffee
granules or espresso granules
2 eggs
2 teaspoons vanilla
extract
1 cup (6 ounces) semisweet
chocolate chips
Preheat the oven to 350
degrees. Mix the flour with the baking cocoa, baking powder and salt in a
medium bowl.
Melt the butter with ½ cup
chocolate chips in a medium saucepan over medium heat. Stir in the
granulated sugar, brown sugar and coffee granules. Remove from the heat.
Add the eggs and vanilla and mix well. Stir in the flour mixture and 1 cup
chocolate chips.
Spoon by heaping tablespoonfuls onto a greased cookie sheet. Bake for just 10 minutes. Cool on the cookie sheet for 1 minute and remove to a wire rack to cool completely. Store in an airtight container.
TOP
SELLERS IN APRIL 2008
1. Eating
Well Through Cancer —
Holly Clegg
2. Notably
Nashville —
Junior League of
3.
4. Tables
of Content —
Junior League of
5.
6. A
Taste of Georgia —
Newnan Junior Service League
7. Add
Another Place Setting —
Junior League of
8. The
Cotton Country Collection —
Junior League of
10. Marshes
to Mansions —
Junior League of
Tastes &
Treasures
from the Historical League (
Peggy
Sholly, author of Down
Home Delicious, has been on radio shows in
The Junior League of Baton
Rouge and its River
Road Recipes series were featured in the Baton Rouge Advocate on May 8,
2008.
Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.
ASK
FRP Have a
question? Just ask.
A new Table Talk feature, ASK FRP, has
been added, and we are waiting for your questions! Send us your cookbook
publishing questions, and we will choose one or two to answer in a future
issue of Table Talk. Your
questions can be about anything that has to do with self-publishing
cookbook, from the development to distribution and
marketing.
Send your question to questions@frpbooks.com with
ASK FRP in the subject line. Please include your name along with your city
and state.
We look forward to hearing
from you.
THE
COOKBOOK MARKETPLACE SHOWCASE—May 2008
Specials
Enjoy foods from other lands
and cultures as we bring to you this month our Ethnic Cuisine Collection
of titles at a special discount price! We are offering the following
titles during the month of May at a 40% discount
when ordering on line with us at www.cookbookmarketplace.com. (State sales
tax and shipping will be added to your order upon
checkout.)
Use the discount code
TTMAY08 when checking out to receive your 40% discount on the
following titles:
2008 FRP, 2451 Atrium Way,
Nashville, TN 37214
All Rights Reserved