Internet
Marketing
In today’s high tech world,
absolutely everything is affected by the Internet. Nothing is the same,
and those who continue to do things the same old way will be left behind.
If you have a cookbook business, with one or more cookbooks, it is now
absolutely necessary for you to have a Web site.
If you are revamping or building a new Web site, put a lot of thought and planning into it before you get started. You will want to optimize your Web site in such a way that search engines can find you. Don't create a Web site with too much text. We don't have a very long attention span these days—make your content short and relevant. Use words that are relevant to your company, cookbook, or organization; these words will help your site be found if search engines are looking for those words. Click here for the full article.
FRP Junior League Cookbook
Award
We are pleased to announce that this year's FRP Junior League Cookbook Award winner is Something to Talk About from the Junior League of Lafayette, LA. They were presented with a framed cover and a check for $5,000 at AJLI's Annual Conference Awards Banquet.
Pictured below (L to R) are Sarah Berthelot - JL of Lafayette President 2007-2008, Dave Kempf - FRP Division Vice President, Cynthia Thompson - JL of Lafayette President-Elect 2007-2008 and Lea Ann Remondet - President 2006-2007. Congratulations!
Did you miss Cookbook
University in
MyFRP—Are You Signed
Up?
If you need help with
marketing your book title or need images of your book cover, MyFRP is the
place for you! If you do not have access to MyFRP and have current
inventory stored at the FRP warehouse, please contact FRP’s
Customer Service Department at customerservice@frpbooks.com to
receive a sign-up form. If you do not have access to MyFRP and do
not have current inventory stored at the FRP warehouse,
please contact FRP's Marketing Department at
marketing@frpbooks.com to receive a sign-up form. If you have any
questions or problems regarding the images on MyFRP, please
contact us at marketing@frpbooks.com.
Did You Miss an Issue of Table Talk? Check out our archives.
Selecting Recipes for Your
Cookbook
Food has a way of connecting
people and being a focal point for almost all occasions. Recipes chosen
for a cookbook should reflect the tastes and traditions of a particular
region or chef. Regional, as well as personal, cookbooks are expected to
give the consumer a glimpse of what life is like in that region of the
TOP SELLERS IN APRIL
2007
-
Eating Well Through Cancer - Holly Clegg
-
Tables of Content - Junior League of
-
Of Tide and Thyme - Junior League of
-
Worth Tasting - Junior League of the Palm Beaches, FL
-
Talk About Good! - Junior League of Lafayette, LA
-
Simply Sarasota - Junior League of
-
A Life by the Sea - Chef Dean Max
-
Famous Dave's Backroads & Sidestreets - Dave Anderson /
-
Stop and Smell the Rosemary - Junior League of
-
Savor the Moment - Junior League of
CONGRATULATIONS!!!
Three FRP Publishers have
been recognized with The Eric Hoffer Awards for Independent
Books (formerly the Writers' Notes
Award).
-
-
Something to Talk About - Junior League of
The National Indie Excellence 2007 Book Awards
have been announced, and several FRP Publishers have been
recognized!!
-
- A
League of Our Own: From Blue Jeans to Ball Gowns
by The Rockwall Women's
League - Finalist, Cookbook Category
- The Kosher Palette II,
Coming Home by The
- Talk Turkey to Me: A Good Time in the Kitchen Talking Turkey and All the Trimmings by Renee S. Ferguson - Finalist, Cookbook Category (Non-FRP Publisher, but available through The Cookbook Marketplace.)
Are you an FRP publisher
with good news to share about your cookbook? We want to hear about any
media coverage, successful events, or goals reached. Please send your news
to marketing@frpbooks.com, and we will put it in the next issue of Table
Talk.
Planning Your Promotional
Materials
Before purchasing promotional
materials for your cookbook, ask these important
questions:
· How will the materials be use
as part of the overall marketing plan (Pre-sales, at events, to solicit
retail accounts, etc.)?
· What are the costs (don't
forget money for shipping) and time factors involved?
For the full article, click here.
The following titles
are available during the month of May at a 20% discount when ordering on
line with us at www.cookbookmarketplace.com. (State sales tax and
shipping will be added to your order upon checkout.)
Use the discount code TT-MAY07 when checking out on the following titles:
Almost
Homemade – Regular retail $ 9.95 – 20%
off price = $ 7.96
My
Favorite Recipes – Regular retail $12.95 – 20%
off price = $10.36
By
the Sackful – Regular retail $14.95 – 20%
off price = $11.96
The
Ryman Remembers – Regular retail $19.95 – 20%
off price = $15.96
Creating Comfort – Regular retail $24.95 – 20%
off price = $19.96
Eating Well Through
Cancer – Regular retail $24.95 – 20%
off price = $19.96
Count Me In! – Regular retail $19.95 – 20%
off price = $15.96
For the Love of Food – Regular retail $26.95 – 20%
off price = $21.56
Beyond Peanut Butter and
Jelly – Regular retail $14.95 – 20%
off price = $11.96
Carb Wars – Regular retail $21.95 – 20%
off price = $17.56
The Charlotte Cookbook – Regular retail $16.95 – 20%
off price = $13.56
Charlotte Cooks Again – Regular retail $16.95 – 20% off price = $13.56
2007 FRP, 2451 Atrium Way, Nashville, TN
37214
All Rights Reserved