May 2010

Nashville’s Historic Floods Record-setting rainfall doused Nashville as more than 13 inches of rain fell over the first weekend of May. Locals and tourists were evacuated to higher ground as the Cumberland River rose above flood stage. Area levees and dams were put to the test as floodwaters continued to rise and forced the Army Corps of Engineers to release additional water into the flooded areas. Power outages spread across the counties, affecting residents and causing downtown businesses and restaurants to close. Another issue was the city’s water supply and loss of one of the two water treatment plants. A water shortage was imminent and conservation efforts quickly went into effect.   While neither the FRP offices, nor its warehouse were affected, many nearby and in surrounding counties were. Areas hardest hit were Bellevue (West of Nashville), Sumner County (North of Nashville), downtown Nashville (along the riverfront), Gaylord Opryland Hotel, Opry Mills Mall, and Williamson County (South of Nashville).    However, in the storm and dark clouds, there is always a silver lining somewhere. Many FRP staff members received calls and e-mails from concerned clients who have worked with our “family” on their book projects. Clients told the staff that they were “glued to their television sets as the Weather Channel was reporting from our water-logged city.” These calls and e-mails of concern touched our hearts.   Days later, the city of Nashville continues to recover and clean up. Schools resumed classes May 10 and daily improvements are evident. Shelters were established and disaster relief supplies (e.g., clothing, food, water, cleaning supplies) are being distributed, along with help from the Red Cross and Hands on Nashville. As you might imagine, several FRP employees even coordinated disaster teams in their own areas and helped where they could with manpower, cleanup efforts, generators, and food. So, on behalf of the entire staff at FRP and the residents of Nashville and surrounding counties, we would like to thank each and every one of our clients and business partners for your acts of kindness, compassion, and concern during this difficult time.    Congratulations to this FRP self-publisher on a new book: Beaufort Grocery Company – Closed on Tuesdays Congratulations to this FRP self-publisher on a recent reprint: AT&T Pioneers (Alabama) – Calling All Cooks

Great Co-Op Ad Opportunity FOR YOUR COOKBOOK Taste of the South Magazine has offered The Cookbook Marketplace last minute ad space in the Aug/Sept 2010 issue. This is their tailgating issue with features on tailgating appetizers, summer and grilled sandwiches, etc. and a travel feature focusing on San Antonio.  (For more information on Taste of the South magazine, visit their website at www.tasteofthesouthmagazine.com.) This opportunity is only available to books in distribution with The Cookbook Marketplace. The size of the ad will either be a full-page or half-page, depending on the response. Your spot in the advertisement will include your cookbook's cover, book details and a 10-15 word description of the title. All book sales will be driven through The Cookbook Marketplace website. Cost will be $190 per cookbook title. If you are interested in participating, send an e-mail to marketing@frpbooks.com by Monday, May 24th. If enough publishers respond to this opportunity you will then be sent a title registration form to complete. There are a limited number of spaces available, and the ad will be filled on a first-come, first-served basis, so don't wait!. Credit card payment is required, but you will not be billed until early August. Please let us know if you have any questions. FRP COOKBOOK UNIVERSITY The recent flooding that occurred in Nashville wasn't enough to keep 50 attendees from gathering at the Sheraton Music City Hotel on May 6 & 7 to learn about all aspects of cookbook self-publishing during FRP Cookbook University. Attendees heard from guest speakers Stephen Fries and Christopher Bartlett who discussed book marketing, blogging and social media, among other things. Several publishers had the opportunity to be interviewed for Stephen’s new website, www.cookbookslive.com. Visit Stephen’s site often to as he posts those interviews and review cookbooks.   Also, Mollie Grant from the Junior League of Charleston shared great information during the Marketing 101 session.  Mollie discussed all the recent accomplishments the Junior League of Charleston has made with their cookbook program (one being a new website dedicated to the cookbooks - www.cookinginthesouth.com).  Mollie is happy to share her success strategies, tips, etc. with other publishers, so feel free to e-mail her at pendleton@rousecreative.com if you need help with creating an additional organization website for cookbooks, a blog etc. She also mentioned a social media webinar that was helpful to her: www.socialmediawebinar4me.com.   FRP & SOCIAL MEDIA Several FRP staff members have blogs, Facebook pages and Twitter accounts that you might enjoy following:   Anne Pritchard - Sales Representative, The Cookbook Marketplace Blog: http://cookbooksareme.tumblr.com/ Facebook: Cookbooks AreMe Twitter: CookbooksAreMe Linked In: Anne Pritchard   Dave Kempf - President of FRP, Inc. Blog: http://dk4frp.tumblr.com/   The Cookbook Marketplace Facebook: Cooking at Home   MyFRP—Are You Signed Up? Valuable information is waiting for you on MyFRP. Publishers with a signed FRP contract simply need click here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

From Dave Kempf - President The Caesar Salad from Necessities and Temptations is one of my favorites, as well as my families’. Even though neither of my daughters now lives at home, they always request this recipe for special family get-togethers. It is very easy to follow this recipe but does require multiple ingredients so check to make sure you have all the ingredients on hand.   Feel free to play around with more or less of some key ingredients for you own taste liking. For example, I use more than one type of vinegar and more cheese than the recipe calls for but that’s what the Kempf household likes. I guarantee it will always be a hit plus add a wonderful aroma to the kitchen and table. Caesar Salad   ½ clove garlic 1 TBSP red wine vinegar 1 TBSP lemon juice Dash Worcestershire sauce 1/8 to ¼ tsp dry mustard 3 TBSP olive oil 1 egg yolk 3 heaping TBSP grated Parmesan cheese Salt and freshly ground pepper to taste 1 head romaine lettuce, torn into bite-sized pieces 2 hard-cooked eggs, chopped 1 cup croutons   Using a spoon, press garlic over the entire surface of a large wooden bowl. Discard garlic.   Add vinegar, lemon juice, Worcestershire and mustard. Stir dressing over entire surface of bowl.   Add oil, egg yolk and cheese. Whisk together. Cover the surface of dressing with salt and pepper. Whisk again.   Toss lettuce with dressing. Garnish with hard-cooked eggs and croutons.   Serves 4   Necessities and Temptations - Junior League of Austin, Inc.   Order a copy of Necessities and Temptations at www.cookbookmarketplace.com and receive 40% off your purchase! Enter the promo code TT-MAY10 to receive your discount at checkout. (State sales tax and shipping will be added to your order upon checkout.) Offer good until May 31, 2010.

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