JUNE 2009

INTERNET SOCIAL NETWORKING THE CHALLENGE:  Understanding Internet social networking and how it can impact you and your book sales THE ASSIGNMENT: Try at least two of the following suggestions over the next few months. THE RESULT: Let us know what you tried and how it worked for you so we can share your findings with our own FRP social network of publishing clients via Table Talk! OK—let’s get one thing very clear: In this day of technology it is becoming more and more imperative that you understand and harness the power of the Internet for marketing and selling you and your cookbook on line! Don't just take our word for it—here’s a recent Time magazine article that specifically talks about the importance of Twitter in the workplace and society in general: http://www.time.com/time/business/article/0,8599,1902604,00.html During our recentFRP Cookbook University, we offered a Master Class in Internet Marketing, which was very well received. We don't have the room to put all the details here, but I did want to give you 5 Things To Experiment With.  Click here to learn more.   Have A Delicious Day! Anne Pritchard, Sales Representative The Cookbook Marketplace, distribution division of FRP apritchard@frpbooks.com COMING NEXT MONTH: 1) Updates from YOU on your own social network experiences. Be sure to let us know how it goes. 2) How to create a “social buzz” using Twitter, blog, and Facebook tools

Congratulations to this FRP self-publisher on a new book: Museum of the Shenandoah Valley – Oh, Shenandoah! Congratulations to these FRP self-publishers on recent book reprints: Holly Clegg and Gerald Miletello, M.D.  – Eating Well Through Cancer Junior League of Lafayette – Talk About Good!

DID YOU ATTEND FRP COOKBOOK UNIVERSITY IN MAY? If you did, join our group on Facebook. It’s a great way to continue networking with attendees. Search “FRP Cookbook University” the next time you log in. ATTENTION JUNIOR LEAGUES We appreciate the interest and excitement Junior League members showed at the AJLI Annual Conference in Atlanta for the new kids’ cookbook, Junior Leagues in the Kitchen with Kids. To show our appreciation, FRP is offering free shipping on case quantities of Junior Leagues in the Kitchen with Kids to all Junior Leagues through July 15, 2009. Call FRP Customer Service at 800-358-0560 to place your order and receive this limited free shipping offer. Books must be ordered in case quantities (10 books per case). Discounted case pricing is $165.00. NEW CHAIRMAN INFO Has your organization/group changed cookbook chairs recently? Please be sure to send the new chairman info to us ASAP (marketing@frpbooks.com). Please include name, e-mail address, preferred mailing address, and phone numbers. Thanks! SIZZLING SUMMER STIMULUS SALE The heat may be climbing in your area of the country, but prices at The Cookbook Marketplace are falling!  All of the books in the “Under $20 Retail” category of our website are 50% off until August 31, 2009! That means there are over 100 cookbooks on our website for under $10!! Stock up now! Enter Promo Code SSSS09-50 when checking out to receive your discount. MyFRP—Are You Signed Up? Valuable information is waiting for you on MyFRP. Publishers with a signed FRP contract simply need to go to http://myfrp.frpbooks.com/Login.aspx?ReturnUrl=%2fDefault.aspx and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com. Did you miss an issue of Table Talk? Check out our archives.

From Dave Kempf, President A big part of the Kempf social life is centered around grilling out on our deck/courtyard. Our courtyard faces east, so even on hot summer days we are in the cool shade by late afternoon. We’re always on the lookout for a good new grilling recipe. Several years ago I found a recipe in a book we published for marinated swordfish, and everyone loved it. Naturally when I saw this Grilled Swordfish with Citrus Salsa in the Junior League of Tampa’s The Life of the Party, we had to try it. This is such a cool and refreshing recipe, and everyone who has tasted it loves it. I am a charcoal griller so you might have to play around with the cook time based on how hot your grill is. Enjoy! Grilled Swordfish with Citrus Salsa Citrus Salsa 3 oranges, peeled, white pith removed, seeded, chopped 1½ cups chopped tomatoes 1/4 cup minced red onion 1/4 cup chopped fresh parsley 2 tablespoons fresh orange juice 2 teaspoons minced garlic 2 teaspoons balsamic vinegar 1/2 teaspoon grated fresh gingerroot Salt to taste Pepper to taste Marinade 3/4 cup teriyaki sauce 2/3 cup dry sherry 4 teaspoons minced garlic 1½ teaspoons grated fresh gingerroot 1 teaspoon sesame oil Fish 6 (5- to 6-ounce) 1-inch-thick swordfish steaks For the salsa, combine the oranges, tomatoes, onion, parsley, orange juice, garlic, balsamic vinegar and gingerroot in a bowl and mix well. Season with salt and pepper. Let stand, covered, at room temperature for at least 30 minutes. For the marinade, combine the teriyaki sauce, sherry, garlic, gingerroot and sesame oil in a saucepan. Bring to a boil; remove from the heat and let cool. For the fish, arrange the swordfish steaks in a single layer in a shallow glass dish. Pour the marinade over the fish, turning to coat evenly. Marinate, covered, in the refrigerator for 1 hour, turning frequently. Remove the fish from the marinade; discard the marinade. Grill the fish over hot coals for 4 minutes on each side or until the fish flakes easily and is opaque in the center. To serve, spoon a small amount of the salsa on each swordfish steak. Serve additional salsa on the side. Yield: 6 servings The Life of the Party — Junior League of Tampa Order your copy of The Life of the Party and save 50% off the retail price, as this book is part of our Sizzling Summer Stimulus Sale. (See "What's Happening at FRP" for details.)

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