June 2007

WORD-OF-MOUTH ADVERTISING

Creating your book will be the easiest thing you do in the whole process of book publishing. The hard part comes after you have your “labor of love” in your hands. Marketing and promoting your book can be one of the most challenging things you do for your book, but there are techniques you can use that can make a big difference.  Click here for the full article.

 

Congratulations to this FRP self-publishers on his new cookbook:

Stig Hansen – Cooking Up Danish

 

Cookbook University in Nashville
Did you miss Cookbook University in Boston? We have some good news! Cookbook University is coming to Nashville, TN! Join us on Wednesday, September 5, & Thursday, September 6, at the Hilton Downtown to learn about all aspects of self-publishing your cookbook. Online registration is now open, and the deadline is Friday, August 3. Details can be found on our Web site at: http://www.frpbooks.com/CookbookUniversity/About.aspx.

New Chairman Information

June marks the beginning of a new organizational year for many FRP publishers. Please be sure to contact FRP with new cookbook chairman information. Please send names, titles, and mailing addresses to FRP Marketing at marketing@frpbooks.com. Don't forget to include an e-mail address so that all the appropriate individuals are receiving Table Talk.

 

MyFRP—Are You Signed Up?

If you need help with marketing your book title or need images of your book cover, MyFRP is the place for you! If you do not have access to MyFRP and have current inventory stored at the FRP warehouse, please contact FRP’s Customer Service Department at customerservice@frpbooks.com to receive a sign-up form. If you do not have access to MyFRP and do not have current inventory stored at the FRP warehouse, please contact FRP's Marketing Department at marketing@frpbooks.com to receive a sign-up form. If you have any questions or problems regarding the images on MyFRP, please contact us at marketing@frpbooks.com.

 

Looking for Your Input

We are looking for your input as we plan the future of FRP’s Table Talk newsletter. What topics interest you? Have a story idea? What do you want to see more of? Less of? Please e-mail marketing@frpbooks.com with your ideas for future issues of Table Talk. Thank you.

 

Did You Miss an Issue of Table Talk? Check out our archives.

 

Tips from FRP's Production Team

There are many things to consider when producing a book of your own. Here are the top five tips from FRP’s Production team that will help make the book production process go more smoothly.

  1. Type made up of more than one color should have a font size greater than 12 points.

    Click here for tips 2 -5.

 

TOP SELLERS IN MAY 2007

  1. Eating Well Through Cancer — Holly Clegg
  2. Tables of Content — Junior League of Birmingham, AL           
  3. Calling All Cooks — BellSouth Pioneers
  4. Settings Sunrise to Sunset— Assistance League of the Bay Area
  5. River Road Recipes — Junior League of Baton Rouge
  6. Honest to Goodness — Junior League of Springfield
  7. Simply Sarasota — Junior League of Sarasota
  8. Calling All Cooks Two — BellSouth Pioneers
  9. Kentucky Kitchens, Volume One — Kentucky Chapter 32
  10. Heart & Soul —  Junior League of Memphis

Congratulations to Margaret's Table, Easy Cooking and Inspiring Entertaining from author Margaret Dickenson! It been recognized with a bronze award, Cookbook Category, by the 2007 Independent Publisher Book (IPPY) Awards. Also recognized was Brothers in the Kitchen by Brendan O’Farrell and Michael Deville, which, along with Margaret's Table, Easy Cooking and Inspiring Entertaining , is available through The Cookbook Marketplace. There were 65 National categories in this year's Independent Publisher Book Awards. A total of 2,690 national entries came from all 50 U.S. states, 8 Canadian provinces, and 17 countries overseas.  


Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com and we will put it in the next issue of Table Talk.

 

Inventory Control

Inventory control is one of the main responsibilities of the cookbook office. It is extremely important to maintain accountability for the books and to know the current count at all times. Both internal and external controls need to be maintained with the utmost accuracy, responsibility, and attention to detail. For the rest of the story, click here.

 

The following titles are available during the month of June at a 20% discount when ordering on line with us at http://www.cookbookmarketplace.com/. (State sales tax and shipping will be added to your order upon checkout.)

Use the discount code TTJUN07 when checking out on the following titles:

River Road Recipes  - Regular retail $17.95 – 20% off price = $14.34

River Road Recipes II - Regular retail $17.95 – 20% off price =$14.34

River Road Recipes III  - Regular retail $17.95 – 20% off price =$14.34

River Road Recipes IV: Warm Welcomes - Regular retail $28.95 – 20% off price =$23.16

Delicious Fruit Desserts - Regular retail $19.95 –20% off price =$15.96

Delicious Salad Meals - Regular retail $19.95 – 20% off price =$15.96

Picnics, Potlucks & Prizewinners - Regular retail $18.95 – 20% off price = $15.16

All-American Snacks - Regular retail $  9.95 – 20% off price = $7.96

The All-American Outdoor Cookbook - Regular retail $  9.95 – 20% off price = $7.96

Start Your Ovens - Regular retail $19.95 – 20% off price = $15.96

Soupcon II  - Regular retail $20.00 – 20% off price = $16.00

From Grouper to Grits - Regular retail $24.95 – 20% off price = $19.96

 

2007 FRP, 2451 Atrium Way, Nashville, TN 37214
All Rights Reserved

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