February 2009

A Plan, a Cookbook, and a Bit of Passion

The Junior League of Olympia, Inc., released their first cookbook, Northwest Traditions: Flavors of South Puget Sound, in October 2008. They reaped the benefits of a strategic pre-holiday release and have consistently carried out their marketing plan to garner strong early sales. We wanted to tap into their sales and marketing plan details in order to share their success strategies with other FRP publishers. Cookbook Committee Chair Michelle Green and Committee Member Joanna West were so kind as to oblige.

Click here to read the article.

Congratulations to these FRP self-publishers on their new books:

Correction. We apologize for listing the title of this book incorrectly in last month’s issue.

Junior League of Hampton Roads, Inc. – My Mama Made That

REGISTER NOW FOR FRP COOKBOOK UNIVERSITY

FRP Cookbook University will be held May 27 and 28, 2009, at the Opryland Hotel and Convention Center in Nashville, Tennessee. This will be the only date and location for FRP Cookbook University in 2009, so we highly encourage you attend this valuable event. On-line registration is now available at the FRP Web site.

Please note a change in FRP CU Tuition:

FRP clients (those with a signed FRP contract) will be charged $100 for each attendee. A Master-Level Class is included for each attendee registered.
Non-FRP clients will be charged $399 per person. Optional Master-Level Class is $125 per person (in addition to CU tuition).

If you have any question about FRP Cookbook University, please e-mail marketing@frpbooks.com.

SIGN UP FOR MyFRP
Valuable information is waiting for you on MyFRP. Signing up for access is simple. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

Did you miss an issue of Table Talk? Check out our archives.

TOP SELLERS IN JANUARY 2009

Trim & Terrific™ Gulf Coast Favorites — Holly Clegg

Peace Meals — Junior League of Houston, Inc

Big Taste of Little Rock — Junior League of Little Rock

Austin Entertains — Junior League of Austin

Dip Into Something Different — The Melting Pot Restaurants, Inc.

River Road Recipes — Junior League of Baton Rouge

Talk About Good! — Junior League of Lafayette

Calling All Cooks — Alabama Telephone Pioneers

Cooking in High Cotton — Junior League of Monroe

Da Cajn Critter — Pamela Lyles

from Bob Johnson, Publishing Consultant

In recognition of February being “American Heart Month,” this month’s Recipe Worth Sharing is from A Taste of the Good Life: From the Heart of Tennessee, published by Saint Thomas Heart Institute. The recipe for Yogurt Brownies was submitted by Tom Anderson who was (at that time) Director of the Cardiac Rehab program at Saint Thomas Heart Institute. He was (and is) an exceptional tri-athlete, having participated in the grueling Hawaii Ironman competition. He continues to be a good friend and training mentor. This is a favorite for my wife and me from this book. Who said what tastes good has to be bad for you (or complicated to make)?

Yogurt Brownies

1 - 20 ounce package (567g) double-fudge brownie mix

½ cup plain nonfat yogurt

Combine the brownie mix, yogurt and the amount of water specified on the package in a bowl and mix well; omit the eggs and oil. Spread in a baking pan sprayed with nonstick cooking spray. (You can use an 8x8, 9x9, or 11x7 inch pan depending on how thick you like your brownies.) Bake using the package directions or until the edges pull from the sides of the pan. Cool in the pan on a wire rack. Cut into bars. Yield: 15 (1-brownie) servings.

Get this recipe and more ideas to help you eat well by purchasing a copy of A Taste of the Good Life: From the Heart of Tennessee. Save 40% off the retail price when you order by February 28, 2009. Go to www.cookbookmarketplace.com and enter promo code TT-FEB09 when checking out.

The 19th Annual Tabasco Community Cookbook Award Winners have been announced. Congratulations to these FRP publishers:

National Winners

Second Place: Peeling the Wild Onion

Junior League of Chicago—Chicago. IL

Third Place: A Thyme to Entertain: Menus & Traditions of Annapolis

Junior League of Annapolis, Inc.—Annapolis, MD

Regional Winners

South: Sunny Days, Balmy Nights—Entertaining Miami Style

Young Patronesses of the Opera—Miami, FL

Southwest: Peace Meals

Junior League of Houston, TX

West: California Mosaic

Junior League of Pasadena—Pasadena, CA

Walter S. McIlhenny Hall of Fame

Stir Ups

Junior Welfare League of Enid—Enid, OK

A Cook’s Tour

Junior League of Shreveport-Bossier

The Tabasco Community Cookbook Awards will be celebrating their 20th Anniversary next year and have announced the deadline for entries as September 25, 2009. Cookbooks (benefitting a nonprofit organization) published in 2008 and 2009 are eligible. Cookbooks that have sold more than 100,000 copies, regardless of when they were first published, are eligible for induction into the Walter S. McIlhenny Hall of Fame. A new award, the Eula Mae Dore’ Louisiana Heritage Award, has been announced. This award, which will be announced along with other award winners in early 2010, will be bestowed upon a Louisiana organization whose cookbook celebrates the culinary traditions and history of The Bayou State. Visit the TABASCO website for official entry forms and award rules.

Junior League of Northwest Arkansas held a 1st Birthday Bash celebrating the one-year anniversary of the launch of their cookbook, Add Another Place Setting on January 30. The Birthday Bash featured a sampling of recipes from the cookbook prepared by local chefs as well as complementary wine pairings. There was also a silent auction including unique culinary-inspired items. More than 4,500 copies of Add Another Place Setting have been sold since its debut.

Sheila Thomas, Executive Editor of Recipes Worth Sharing, appeared on QVC on Sunday, January 25, 2009, to sell copies of the cookbook. QVC sold out of their stock (all 4,000 copies) in approximately 3 minutes.

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

2009 / FRP Books, Inc. / 2451 Atrium Way, Nashville, TN 37214
All Rights Reserved

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February 2009
A Plan, a Cookbook, and a Bit of Passion The Junior League of Olympia, Inc., released their first cookbook, Northwest Traditions: Flavors of South Puget Sound, in October 2008. They reaped the benefits of a strategic pre-holiday release and have consistently carried out their marketing plan to garner strong early sales. We wanted to tap into their sales and marketing plan details in order to share their success strategies with other FRP publishers. Cookbook Committee Chair Michelle Green and Committee Member Joanna West were so kind as to oblige. Click here to read the article. Congratulations to these FRP self-publishers on their new books: Correction. We apologize for listing the title of this book incorrectly in last month’s issue. Junior League of Hampton Roads, Inc. – My Mama Made That

REGISTER NOW FOR FRP COOKBOOK UNIVERSITY FRP Cookbook University will be held May 27 and 28, 2009, at the Opryland Hotel and Convention Center in Nashville, Tennessee. This will be the only date and location for FRP Cookbook University in 2009, so we highly encourage you attend this valuable event. On-line registration is now available at the FRP Web site. Please note a change in FRP CU Tuition: FRP clients (those with a signed FRP contract) will be charged $100 for each attendee. A Master-Level Class is included for each attendee registered. Non-FRP clients will be charged $399 per person. Optional Master-Level Class is $125 per person (in addition to CU tuition). If you have any question about FRP Cookbook University, please e-mail marketing@frpbooks.com. SIGN UP FOR MyFRP Valuable information is waiting for you on MyFRP. Signing up for access is simple. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com. *Did you miss an issue of Table Talk?* Check out our archives.

*TOP SELLERS IN JANUARY 2009* Trim & Terrific™ Gulf Coast Favorites — Holly Clegg Peace Meals — Junior League of Houston, Inc Big Taste of Little Rock — Junior League of Little Rock Austin Entertains — Junior League of Austin Dip Into Something Different — The Melting Pot Restaurants, Inc. River Road Recipes — Junior League of Baton Rouge Talk About Good! — Junior League of Lafayette Calling All Cooks — Alabama Telephone Pioneers Cooking in High Cotton — Junior League of Monroe Da Cajn Critter — Pamela Lyles
from Bob Johnson, Publishing Consultant In recognition of February being “American Heart Month,” this month’s Recipe Worth Sharing is from A Taste of the Good Life: From the Heart of Tennessee, published by Saint Thomas Heart Institute. The recipe for Yogurt Brownies was submitted by Tom Anderson who was (at that time) Director of the Cardiac Rehab program at Saint Thomas Heart Institute. He was (and is) an exceptional tri-athlete, having participated in the grueling Hawaii Ironman competition. He continues to be a good friend and training mentor. This is a favorite for my wife and me from this book. Who said what tastes good has to be bad for you (or complicated to make)? Yogurt Brownies 1 - 20 ounce package (567g) double-fudge brownie mix ½ cup plain nonfat yogurt Combine the brownie mix, yogurt and the amount of water specified on the package in a bowl and mix well; omit the eggs and oil. Spread in a baking pan sprayed with nonstick cooking spray. (You can use an 8x8, 9x9, or 11x7 inch pan depending on how thick you like your brownies.) Bake using the package directions or until the edges pull from the sides of the pan. Cool in the pan on a wire rack. Cut into bars. Yield: 15 (1-brownie) servings. Get this recipe and more ideas to help you eat well by purchasing a copy of A Taste of the Good Life: From the Heart of Tennessee. Save 40% off the retail price when you order by February 28, 2009. Go to www.cookbookmarketplace.com and enter promo code TT-FEB09 when checking out. The 19th Annual Tabasco Community Cookbook Award Winners have been announced. Congratulations to these FRP publishers: National Winners Second Place: Peeling the Wild Onion Junior League of Chicago—Chicago. IL Third Place: A Thyme to Entertain: Menus & Traditions of Annapolis Junior League of Annapolis, Inc.—Annapolis, MD Regional Winners South: Sunny Days, Balmy Nights—Entertaining Miami Style Young Patronesses of the Opera—Miami, FL Southwest: Peace Meals Junior League of Houston, TX West: California Mosaic Junior League of Pasadena—Pasadena, CA Walter S. McIlhenny Hall of Fame Stir Ups Junior Welfare League of Enid—Enid, OK A Cook’s Tour Junior League of Shreveport-Bossier The Tabasco Community Cookbook Awards will be celebrating their 20th Anniversary next year and have announced the deadline for entries as September 25, 2009. Cookbooks (benefitting a nonprofit organization) published in 2008 and 2009 are eligible. Cookbooks that have sold more than 100,000 copies, regardless of when they were first published, are eligible for induction into the Walter S. McIlhenny Hall of Fame. A new award, the Eula Mae Dore’ Louisiana Heritage Award, has been announced. This award, which will be announced along with other award winners in early 2010, will be bestowed upon a Louisiana organization whose cookbook celebrates the culinary traditions and history of The Bayou State. Visit the TABASCO website for official entry forms and award rules. Junior League of Northwest Arkansas held a 1st Birthday Bash celebrating the one-year anniversary of the launch of their cookbook, Add Another Place Setting on January 30. The Birthday Bash featured a sampling of recipes from the cookbook prepared by local chefs as well as complementary wine pairings. There was also a silent auction including unique culinary-inspired items. More than 4,500 copies of Add Another Place Setting have been sold since its debut. Sheila Thomas, Executive Editor of Recipes Worth Sharing, appeared on QVC on Sunday, January 25, 2009, to sell copies of the cookbook. QVC sold out of their stock (all 4,000 copies) in approximately 3 minutes. Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

2009 / FRP Books, Inc. / 2451 Atrium Way, Nashville, TN 37214 All Rights Reserved Please click here to unsubscribe.