December 2008

HAPPY HOLIDAYS from Favorite Recipes Press!!

Holiday Traditions – From Our House to Yours

It seems only a short time ago since the Favorite Recipes Press marketing team met to outline the editorial calendar for Table Talk 2008. It appears that, once again, time has flown by and here we are with the deadline for the holiday issue fast approaching and planning for 2009 well under way.

For most of us, it doesn't seem to matter where we are geographically, personally, or spiritually; the holidays are a time for reflection and thanksgiving. And I, for one, am so thankful for the opportunity to have a job that puts me in contact with such great people, as all of the FRP customers happen to be. All of you are such an inspiration, and we are all proud to be a part, no matter how great or small, of each one of the cookbooks packaged and distributed by Favorite Recipes Press and The Cookbook Marketplace. I enjoy learning about your organizations, your communities, your culinary histories, and traditions through the stories and recipes in your cookbooks. Since we have the advantage of getting to know you, we thought you might enjoy reading a few Christmas traditions and memories from the FRP family. You will discover that, like many of you, our family comes from different backgrounds and places, as well. And, of course, food seems to be the bond that ties us together! Happy Holidays!
Sheila Thomas – Marketing Team

Click here to read about some Christmas traditions and memories from the FRP family.

Congratulations to these FRP self-publishers on their new books:

Junior League of Bronxville – Beyond One Square Mile

Tom James Company – Business Class

Linda Mutschler – Fast Track to Fine Dining

Society of St. Vincent de Paul – Taste & See

Congratulations to this FRP self-publisher on a recent book reprint:

Mountain Lake Hotel – Mountain Lake Remembered

The FRP Offices and Distribution Center will be CLOSED on the following:

December 25^th and 26^th

January 1^st and January 2^nd

-Orders will not ship on the days noted above-

FRP Distribution Center will also be CLOSED for annual inventory purposes:

January 5^th through January 9^th

-Orders will not ship on the days noted above-

MARK YOUR CALENDAR FOR FRP COOKBOOK UNIVERSITY

FRP Cookbook University is scheduled to be held May 27 and 28, 2009, at the Opryland Hotel and Convention Center in Nashville, TN. This will be the only date and location for FRP Cookbook University in 2009, so we highly encourage you attend this valuable event. On-line registration will be available in early February. Watch the FRP Web site for more details as they become available.

2009 RENEWALS FOR THE COOKBOOK MARKETPLACE

We will be mailing out the renewal invoices in mid-December for the upcoming 2009 season.

The invoices will be mailed to current distribution clients’ home office locations, along with a documentation spreadsheet with billing details on each title carried with us. Payment will be due by January 31, 2009, to ensure inclusion in our 2009 catalog, which is scheduled for a spring production and mailing to our retail accounts the first week in April 2009.

If you are not planning on continuing distribution, simply fax a letter on your letterhead stating each title you wish to cancel to our Customer Service Department at 615-391-2815. The cancellation notice must be received by January 31, 2009.

If you are an FRP publishing client and are NOT in distribution with us yet and would like to be included in the new catalog, you can simply download the forms from myFRPbooks.com. The completed five-page agreement needs to be faxed to our Customer Service Department at 615-391-2815 by January 31, 2009, to ensure inclusion in the 2009 catalog. If you have questions about our distribution services, please contact Anne Pritchard at apritchard@frpbooks.com or at 888-795-0632.

ATTENTION JUNIOR LEAGUES: COULD YOU USE $5,000 FOR YOUR COOKBOOK PROGRAM?

FRP will be giving $5,000 to the most successful cookbook program (for the 2007–2008 League year) during the AJLI Awards Banquet at the 2009 AJLI Annual Conference.

The purpose of the FRP Junior League Cookbook Award is to enhance awareness and recognition of the success of Junior League cookbooks and the contributions provided to their communities. Cookbooks have played an important role in the Junior League for more than 50 years, providing a stable source of funding for countless community service projects and an ongoing training opportunity for volunteers through leadership, business, and community development. In the publishing industry, the Junior League is credited with launching community cookbooks into the major leagues of cookbook publishing and preserving a genre of publishing that began with women during the Civil War. Millions of copies of Junior League cookbooks have been sold, generating millions of dollars for communities all across the association. As a committed partner in the community cookbook publishing industry, FRP salutes the Junior League cookbook program and honors the Junior League that conducts the most successful cookbook program with an annual award. To see a list of past FRP Junior League Cookbook Award winners, click here.

Any active Junior League cookbook, regardless of when it was printed, is eligible. Application and details about the award are on the AJLI Web site. Entry deadline is January 23, 2009. (Reflects date the entry must be postmarked.) You can't win if you don't enter!
Sign Up for MyFRP
Valuable information is waiting for you on MyFRP. Signing up for access is simple. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

Did you miss an issue of Table Talk? Check out our archives.

TOP SELLERS IN OCTOBER 2008

1.   Dip Into Something Different — The Melting Pot Restaurant

2.   Eating Well Through Cancer — Holly Clegg

3.   Peace Meals — Junior League of Houston

4.   Cooking in High Cotton — Junior League of Monroe

5.   Stop and Smell the Rosemary — Junior League of Houston

6.   Trim & Terrific Gulf Coast Favorites — Holly Clegg

7.   Great Lake Effects — Junior League of Buffalo

8.   Paradise Served — Junior League of Greater Fort Lauderdale

9.   River Road Recipes — Junior League of Baton Rouge

10. Calling All Cooks — Alabama Telephone Pioneers

from Tanis Westbrook, Project Editor

I love sweet potatoes. We eat them at least once a week at my house. And, of course, no holiday meal would be complete without sweet potatoes, so I'm always on the lookout for new ways to prepare them. My family would be content to always eat their sweet potatoes made the traditional way—mashed with loads of butter, heavy cream, and brown sugar, and topped with marshmallows. Not that there's anything wrong with that, but to me it's almost like having dessert in the middle of the meal. Last year for Thanksgiving, I prepared the Cranberry and Sweet Potato Bake from the Junior League of Shreveport-Bossier's Mardi Gras to Mistletoe, and it was a hit with everyone. The tartness of the cranberries offset the sweetness of the pineapple, and it is oh so easy to prepare. Using the canned sweet potatoes is a real time-saver, but I imagine one could use fresh baked sweet potatoes. I had so many requests for it that I made the dish again for Christmas, and now it is sure to become a holiday tradition at our house.

Cranberry and Sweet Potato Bake

Serves 4 to 6

2 (15-ounce) cans sweet potatoes, drained

1 (8-ounce) can crushed pineapple, drained

1 egg, lightly beaten

2 tablespoons butter, melted

1/4 teaspoon salt

1/8 teaspoon pepper

1 (16-ounce) can whole cranberry sauce

Combine the sweet potatoes and pineapple in a large bowl and mash with a potato masher to the desired consistency. Stir in the egg, butter, salt and pepper and swirl in the cranberry sauce. Spoon the cranberry mixture into a 1-quart baking dish and bake at 350 degrees for 40 minutes. Serve immediately.

Mardi Gras to Mistletoe

Junior League of Shreveport-Bossier

Trinity Episcopal Church (AL) was delighted to have Shall We Gather featured as the cover article for the fall issue of Friends and Family magazine, a publication of Alfa Insurance that goes to approximately 360,000 households. To date, more than 150 books have been sold!

Tastes & Treasures from the Historical League, Inc. features stores that carry their book, recipes, sales events, and more ontheir blog:http://www.tastestreasures.blogspot.com/. The group has several book signings scheduled in December, such as December 14 at The Poisoned Pen in Scottsdale and December 20 at the 26th Annual Children's Holiday Party. The group also sold 151books at ArtFest in Scottsdale.

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news tomarketing@frpbooks.com, and we will put it in the next issue of Table Talk.

THE COOKBOOK MARKETPLACE SHOWCASE – December 2008 Special

It’s Beginning To Look A Lot Like Christmas….and to thank you all for your support throughout the year, we are offering all cookbooks in our collection at our very best discount of 50%!

Our “Holiday Thank-You” promotion is good until December 31, 2008. To receive your order in time for gift giving, you need to place your order with us by December 12, 2008, so it arrives on time.

Place your order via our Web site at http://www.cookbookmarketplace.com/, and be sure to enter the promo code 08HolWeb to receive 50% off your purchase. (State sales tax and shipping will be added to your order upon checkout.)

HAPPY HOLIDAYS FROM THE COOKBOOK MARKETPLACE!

Happy Holidays and Thank You from FRP Publishing

What an exciting year 2008 has been! The release of Recipes Worth Sharing . . . Recipes and Stories from America’s Most-Loved Community Cookbooks has been met with tremendous support. Our sincere thanks to everyone who contributed the wonderful recipes and stories that make this collection of recipes truly the best of the very best. A special thanks to those who have taken the opportunity to promote your own cookbooks, as well as raise more money for your organizations, by adding Recipes Worth Sharing and/or Cooking Up a Classic Christmas to your cookbook offerings. The hard work and commitment you make within your communities as a volunteer is much appreciated and admired by us all. Most of all, thank you for choosing Favorite Recipes Press as your cookbook company of choice. We realize you have other options, and we want you to know how much we appreciate your partnerships. And be assured that we are constantly striving to improve the services we offer our publishers so that we can assist you with your success.

Happy Holidays! See you next year!

2008 / FRP Books, Inc. / 2451 Atrium Way, Nashville, TN 37214
All Rights Reserved

Please click here to unsubscribe.


December 2008
HAPPY HOLIDAYS from Favorite Recipes Press!! Holiday Traditions – From Our House to Yours It seems only a short time ago since the Favorite Recipes Press marketing team met to outline the editorial calendar for Table Talk 2008. It appears that, once again, time has flown by and here we are with the deadline for the holiday issue fast approaching and planning for 2009 well under way. For most of us, it doesn't seem to matter where we are geographically, personally, or spiritually; the holidays are a time for reflection and thanksgiving. And I, for one, am so thankful for the opportunity to have a job that puts me in contact with such great people, as all of the FRP customers happen to be. All of you are such an inspiration, and we are all proud to be a part, no matter how great or small, of each one of the cookbooks packaged and distributed by Favorite Recipes Press and The Cookbook Marketplace. I enjoy learning about your organizations, your communities, your culinary histories, and traditions through the stories and recipes in your cookbooks. Since we have the advantage of getting to know you, we thought you might enjoy reading a few Christmas traditions and memories from the FRP family. You will discover that, like many of you, our family comes from different backgrounds and places, as well. And, of course, food seems to be the bond that ties us together! Happy Holidays! Sheila Thomas – Marketing Team Click here to read about some Christmas traditions and memories from the FRP family. Congratulations to these FRP self-publishers on their new books: Junior League of Bronxville – Beyond One Square Mile Tom James Company – Business Class Linda Mutschler – Fast Track to Fine Dining Society of St. Vincent de Paul – Taste & See Congratulations to this FRP self-publisher on a recent book reprint: Mountain Lake Hotel – Mountain Lake Remembered

The FRP Offices and Distribution Center will be CLOSED on the following: December 25^th and 26^th January 1^st and January 2^nd -Orders will not ship on the days noted above- FRP Distribution Center will also be CLOSED for annual inventory purposes: January 5^th through January 9^th -Orders will not ship on the days noted above- MARK YOUR CALENDAR FOR FRP COOKBOOK UNIVERSITY FRP Cookbook University is scheduled to be held May 27 and 28, 2009, at the Opryland Hotel and Convention Center in Nashville, TN. This will be the only date and location for FRP Cookbook University in 2009, so we highly encourage you attend this valuable event. On-line registration will be available in early February. Watch the FRP Web site for more details as they become available. 2009 RENEWALS FOR THE COOKBOOK MARKETPLACE We will be mailing out the renewal invoices in mid-December for the upcoming 2009 season. The invoices will be mailed to current distribution clients’ home office locations, along with a documentation spreadsheet with billing details on each title carried with us. Payment will be due by January 31, 2009, to ensure inclusion in our 2009 catalog, which is scheduled for a spring production and mailing to our retail accounts the first week in April 2009. If you are not planning on continuing distribution, simply fax a letter on your letterhead stating each title you wish to cancel to our Customer Service Department at 615-391-2815. The cancellation notice must be received by January 31, 2009. If you are an FRP publishing client and are NOT in distribution with us yet and would like to be included in the new catalog, you can simply download the forms from myFRPbooks.com. The completed five-page agreement needs to be faxed to our Customer Service Department at 615-391-2815 by January 31, 2009, to ensure inclusion in the 2009 catalog. If you have questions about our distribution services, please contact Anne Pritchard at apritchard@frpbooks.com or at 888-795-0632. ATTENTION JUNIOR LEAGUES: COULD YOU USE $5,000 FOR YOUR COOKBOOK PROGRAM? FRP will be giving $5,000 to the most successful cookbook program (for the 2007–2008 League year) during the AJLI Awards Banquet at the 2009 AJLI Annual Conference. The purpose of the FRP Junior League Cookbook Award is to enhance awareness and recognition of the success of Junior League cookbooks and the contributions provided to their communities. Cookbooks have played an important role in the Junior League for more than 50 years, providing a stable source of funding for countless community service projects and an ongoing training opportunity for volunteers through leadership, business, and community development. In the publishing industry, the Junior League is credited with launching community cookbooks into the major leagues of cookbook publishing and preserving a genre of publishing that began with women during the Civil War. Millions of copies of Junior League cookbooks have been sold, generating millions of dollars for communities all across the association. As a committed partner in the community cookbook publishing industry, FRP salutes the Junior League cookbook program and honors the Junior League that conducts the most successful cookbook program with an annual award. To see a list of past FRP Junior League Cookbook Award winners, click here. Any active Junior League cookbook, regardless of when it was printed, is eligible. Application and details about the award are on the AJLI Web site. Entry deadline is January 23, 2009. (Reflects date the entry must be postmarked.) You can't win if you don't enter! Sign Up for MyFRP Valuable information is waiting for you on MyFRP. Signing up for access is simple. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com. *Did you miss an issue of Table Talk?* Check out our archives.

*TOP SELLERS IN OCTOBER 2008* 1. Dip Into Something Different — The Melting Pot Restaurant 2. Eating Well Through Cancer — Holly Clegg 3. Peace Meals — Junior League of Houston 4. Cooking in High Cotton — Junior League of Monroe 5. Stop and Smell the Rosemary — Junior League of Houston 6. Trim & Terrific Gulf Coast Favorites — Holly Clegg 7. Great Lake Effects — Junior League of Buffalo 8. Paradise Served — Junior League of Greater Fort Lauderdale 9. River Road Recipes — Junior League of Baton Rouge 10. Calling All Cooks — Alabama Telephone Pioneers
from Tanis Westbrook, Project Editor I love sweet potatoes. We eat them at least once a week at my house. And, of course, no holiday meal would be complete without sweet potatoes, so I'm always on the lookout for new ways to prepare them. My family would be content to always eat their sweet potatoes made the traditional way—mashed with loads of butter, heavy cream, and brown sugar, and topped with marshmallows. Not that there's anything wrong with that, but to me it's almost like having dessert in the middle of the meal. Last year for Thanksgiving, I prepared the Cranberry and Sweet Potato Bake from the Junior League of Shreveport-Bossier's Mardi Gras to Mistletoe, and it was a hit with everyone. The tartness of the cranberries offset the sweetness of the pineapple, and it is oh so easy to prepare. Using the canned sweet potatoes is a real time-saver, but I imagine one could use fresh baked sweet potatoes. I had so many requests for it that I made the dish again for Christmas, and now it is sure to become a holiday tradition at our house. Cranberry and Sweet Potato Bake Serves 4 to 6 2 (15-ounce) cans sweet potatoes, drained 1 (8-ounce) can crushed pineapple, drained 1 egg, lightly beaten 2 tablespoons butter, melted 1/4 teaspoon salt 1/8 teaspoon pepper 1 (16-ounce) can whole cranberry sauce Combine the sweet potatoes and pineapple in a large bowl and mash with a potato masher to the desired consistency. Stir in the egg, butter, salt and pepper and swirl in the cranberry sauce. Spoon the cranberry mixture into a 1-quart baking dish and bake at 350 degrees for 40 minutes. Serve immediately. Mardi Gras to Mistletoe Junior League of Shreveport-Bossier Trinity Episcopal Church (AL) was delighted to have Shall We Gather featured as the cover article for the fall issue of Friends and Family magazine, a publication of Alfa Insurance that goes to approximately 360,000 households. To date, more than 150 books have been sold! Tastes & Treasures from the Historical League, Inc. features stores that carry their book, recipes, sales events, and more ontheir blog:http://www.tastestreasures.blogspot.com/. The group has several book signings scheduled in December, such as December 14 at The Poisoned Pen in Scottsdale and December 20 at the 26th Annual Children's Holiday Party. The group also sold 151books at ArtFest in Scottsdale. Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news tomarketing@frpbooks.com, and we will put it in the next issue of Table Talk.

THE COOKBOOK MARKETPLACE SHOWCASE – December 2008 Special It’s Beginning To Look A Lot Like Christmas….and to thank you all for your support throughout the year, we are offering all cookbooks in our collection at our very best discount of 50%! Our “Holiday Thank-You” promotion is good until December 31, 2008. To receive your order in time for gift giving, you need to place your order with us by December 12, 2008, so it arrives on time. Place your order via our Web site at http://www.cookbookmarketplace.com/, and be sure to enter the promo code 08HolWeb to receive 50% off your purchase. (State sales tax and shipping will be added to your order upon checkout.) HAPPY HOLIDAYS FROM THE COOKBOOK MARKETPLACE! Happy Holidays and Thank You from FRP Publishing What an exciting year 2008 has been! The release of Recipes Worth Sharing . . . Recipes and Stories from America’s Most-Loved Community Cookbooks has been met with tremendous support. Our sincere thanks to everyone who contributed the wonderful recipes and stories that make this collection of recipes truly the best of the very best. A special thanks to those who have taken the opportunity to promote your own cookbooks, as well as raise more money for your organizations, by adding Recipes Worth Sharing and/or Cooking Up a Classic Christmas to your cookbook offerings. The hard work and commitment you make within your communities as a volunteer is much appreciated and admired by us all. Most of all, thank you for choosing Favorite Recipes Press as your cookbook company of choice. We realize you have other options, and we want you to know how much we appreciate your partnerships. And be assured that we are constantly striving to improve the services we offer our publishers so that we can assist you with your success. Happy Holidays! See you next year!
2008 / FRP Books, Inc. / 2451 Atrium Way, Nashville, TN 37214 All Rights Reserved Please click here to unsubscribe.