Planning Your
Publicity for 2008
Now that we're
at the end of the year, it's a great time to plan your publicity for 2008.
With all the talk about the immediacy of a story, and the
unbelievable speed that news pieces make it onto TV and radio, we often
forget that for most media, lead times are crucial. Lead times can vary
from a day to six months depending on the media you're pitching.
Generally, women's magazines have the longest lead times, sometimes as
much as four to six months. If you want to find out what magazine lead
times are, call their advertising department and get a copy of their media
kit. This not only will tell you when advertising deadlines are (signaling
your submission cut-off), it also will show you what stories to pitch
when. Generally, magazines will try to coordinate advertising to coincide
with their themes. Click here for more about planning your publicity
for 2008.
Congratulations to these FRP self-publishers on
their new books:
Junior
League of
Congratulations
to these FRP self-publishers on their recent cookbook reprints
or repackages:
Junior League of Greater
Junior League of
FRP offices and warehouse
will be closed December
24–25 for the Christmas holiday and December 31 and January 1 for the New Year’s
Day holiday. The FRP warehouse will also not be in operation
January 2–4 to conduct
inventory. Shipping will resume on January 7.
SAVE
THE DATES for FRP Cookbook University 2008!
Thursday, May
8th & Friday, May 9th or
Tuesday, September
30th & Wednesday, October
1st
Both of the events will
take place in
FRP
Junior League Cookbook Award
Attention
Junior Leagues with active cookbooks: You could win $5,000 for your
cookbook program! How?
Simply enter one of your titles in the FRP Junior League Cookbook Award
contest. Application and details about the award are on the AJLI Web site
(http://www.ajli.org/?nd=awards and here http://www.ajli.org/?nd=frp). Entry deadline is
February 1, 2008, and the award takes into consideration
information from the 2006–2007 League year to determine the award winner.
Click here for more info.
The
Cookbook Marketplace Offers a New Contemporary Web-Based Fund-Raising
Program!
In addition to our Traditional Fund-Raising program, in which you can purchase books at a 40% discount to then resell, we are now offering another NEW type of fund-raising program, which is based on the fact that many people prefer to shop online. For all the details and to get set up, download the PDF document (https://www.frpbooks.com/images/uploads/Fund_Raising_Info_Packet.pdf ) from our Web site and get started today.
The Cookbook Marketplace 2008
Distribution Program Update—Annual Renewal
Time!
Happy Holidays
to all the Cookbook Marketplace publishers! Again, thank you to those who
have already sent in their renewal paperwork for next
year. If you have NOT
received your packet by now, please send an e-mail notice to
All four pages of
the agreement paperwork should be faxed by 12/31/07 to our Customer
Service Department at their direct fax #,
615-391-2815. Many
thanks!
MyFRP—Are You Signed
Up?
It is easier than
ever! If you
are a current FRP publisher, simply go here and choose "Click here to request a myFRP
Login." Once you complete the form, someone from FRP will get back to
you shortly with your log-in information. If you have any
questions about MyFRP, please contact us at marketing@frpbooks.com.
Did you miss an issue of Table Talk? Check out our archives.
Much of a
Muchness
We all know that foods run in
fads and trends. Yesterday's blackened chicken is tomorrow's Jell-o salad.
While there's nothing wrong with having up-to-the-minute recipes, it's worth one final look at the recipes you collect to determine whether you have a diversity of flavor profiles. Remember, unique as well as familiar recipes sell the book. The more types of recipes and flavors you have, the more appeal your book will have. Click here for tips on have a good balance of recipes in your book.
TOP SELLERS IN NOVEMBER
2007
-
Eating Well Through Cancer – Holly Clegg
-
Notably Nashville – Junior League of
-
Tables of Content – Junior League of
-
Honest to Goodness – Junior League of
-
-
Marshes to Mansions – Junior League of
-
-
Biltmore: Our Table to Yours – The Biltmore Company
-
Talk About Good! – Junior League of
Several FRP publishers have
been recognized by the USA BookNews – Best Books 2007 Awards. (www.usabooknews.com) Congratulations!
Cookbooks:
International
Winner: Cooking
Danish: A Taste of Denmark by Stig
Hansen
Cookbooks: General
Finalist: Tables
of Content by The Junior League of
Birmingham, AL Inc.
Cookbooks: Regional
Finalist: Marshes
to Mansions by The Junior League of Lake Charles,
Inc.
Finalist:
Simply
Sarasota by The Junior League of Sarasota, Inc.
Finalist: Tastes & Treasures by
Historical League, Inc.
Finalist: Worth
Tasting by The Junior League of the Palm Beaches, Inc.
Also a finalist in the Health: Diet & Weight Loss category was was Judy Barnes Baker’s book, Carb Wars. It is available for purchase through The Cookbook Marketplace.
Marshes
to Mansions from the Junior League of
Lake Charles will be featured in the Jan/Feb 08 issue of Louisiana
Cookin’.
Anne Grimes’ new cookbook, Dumplings
’N’ More, is featured on the Web site of
The Junior League of Sarasota
recently celebrated the one-year birthday of their cookbook, Simply
Sarasota, with a birthday cake at the November general membership
meeting. “Happy Birthday” was sung by all as a cake decorated with the
book's cover was rolled out.
In honor of the special occasion, a special birthday pricing of
“buy four, get one free” started November 14 and ran through November
30.
The
new cookbook from cooking teacher Mary James Lawrence, Mary
James Dishes It Out was
featured in the Winston-Salem Journal on November 14,
2007.
The Annapolis (MD) Chorale
presented its annual Celebration of Christmas concerts on December 6 and
7, 2007, and members of the Junior League of Annapolis were on hand
sharing delectable samples from their recently published cookbook, A
Thyme to Entertain. Copies of the new cookbook were available for
sale at the event.
The Cook’s Canvas
2 from the
Peggy
Touchtone Sholly promoted her new cookbook, Down
Home Delicious, on the Willie and Jay morning Show on
KSTP AM 1500 radio show (Minneapolis-St. Paul) on Monday, December
3.
Are you an FRP publisher
with good news to share about your cookbook? We want to hear about any
media coverage, successful events, or goals reached. Please send your news
to marketing@frpbooks.com and
we will put it in the next issue of Table Talk.
Start
your new year off right with your distributors by keeping these 5
KEY POINTS in mind—remember that you are selling THROUGH a
distributor not TO a distributor!
1)
KEEP STOCKED – Maintain plenty of inventory at all times in order for your
distributor to service into the accounts they represent for you. For the
rest of the list, click here.
THE COOKBOOK MARKETPLACE
SHOWCASE—December 2007
Specials
The following titles are
available during the month of December at a 20% discount when ordering on
line with us at http://www.cookbookmarketplace.com/. (State sales tax and
shipping will be added to your order upon checkout.) Use the discount code TTDEC07 when checking out on the
following titles:
Southern
Scrumptious — Regular retail $21.95 / 20%
off price = $17.56
Southern
Scrumptious Entertains — Regular retail $21.95 / 20%
off price = $17.56
Margaret’s
Table —
Regular retail $35.00 / 20% off price = $28.00
Cal-A-Vie
Living — Regular retail $34.95 / 20% off price =
$27.96
Secret
Recipes from the Corner Market — Regular retail $28.95 / 20%
off price = $23.16
The
Smiling Pets Recipe Book — Regular retail $19.95 / 20%
off price = $15.96
Tuxedos
to Tailgates — Regular retail $28.95 / 20%
off price = $23.16
Take
Five for Every Occasion — Regular retail $18.95 / 20%
off price = $15.16
Cafe
Oklahoma
— Regular retail $19.95 / 20% off price = $15.96
Brothers
in the Kitchen — Regular retail $39.50 / 20%
off price = $31.60
Soup
to Nuts —
Regular retail $9.95 / 20% off price = $7.96
Vintage Cookbooks
Available Very Soon!!
Every cook, no matter how
experienced, should have a few classics on his or her shelf. Now, at last,
brought back by popular demand, the Favorite Recipes of Home Economics
Teachers cookbook series is available! Included in the Favorite Recipes of Home Economics
Teachers series are the following titles:
· Desserts
· Meats
· Salads
Each of these vintage cookbooks contains 2,000 time-tested, family-favorite recipes exchanged by home economics teachers across the country. Be reintroduced to favorites that Grandma used to make for Sunday supper or Mom made for bake sales, or just treat your family to down-home delicious recipes and family traditions that are just too good to be forgotten! Books should be in by mid-December, so check back to order!
2007 FRP, 2451 Atrium Way,
Nashville, TN 37214
All Rights Reserved