Taking Care of
Your Wholesale Accounts
The better job you do at maintaining your wholesale accounts, the more successful your overall wholesale sales will be. Click here for a few simple but effective tips.
Congratulations
to these FRP self-publishers on their new books:
The Samaritan Inn
A Touch of
Home
Hinsdale Junior Woman's Club
Life is
Delicious
Junior League of
Congratulations
to these FRP self-publishers on their recent cookbook reprints
or repackages:
Junior League of
Junior League of
Interested
in Cookbook Swaps? Please read this article and respond by August
24.
Have You Sent Your New Chairman Information to FRP?
Please be sure to contact FRP
with new cookbook chairman information. Please send names, titles, and
mailing addresses to FRP Marketing at marketing@frpbooks.com.
Don't forget to include an e-mail address so that all the appropriate
individuals are receiving Table
Talk.
Awards MailingIn early August, all FRP publishers who are eligible for awards were e-mailed an Award Packet. For more information on the Award Packet, click here.
MyFRPAre
You Signed Up? It is easier than ever! Simply
go to http://myfrp.frpbooks.com/Login.aspx?ReturnUrl=%2fDefault.aspx and
choose "Click here to request a myFRP Login". Once you complete
the form, someone from the FRP will get back to you shortly with your
login information. If you have any
questions about MyFRP, please contact us at marketing@frpbooks.com.
Did You Miss
an Issue of Table
Talk? Check
out our archives.
Looking for Your InputWe are looking for your input as we plan the future of FRPs Table Talk newsletter. What topics interest you? Have a story idea? What do you want to see more of? Less of? Please e-mail marketing@frpbooks.com with your ideas for future issues of Table Talk. Thank you.
Back Matter in Your
Book
Recipes are not the only thing you will want to have included in your book. Non-recipe text can be an important and interesting aspect of your cookbook, giving the user great tips, fun stories, and user-friendly information. Last month, we discussed front matter, chapter opener text, and other options such as menus, wine suggestions, quotes, photo captions, etiquette, and how-tos. This month we look at the options you have when it comes to the back matter in your cookbook. Click here to read the rest of the story.
TOP SELLERS IN JULY
2007
-
Eating Well Through Cancer Holly Clegg
-
Notably Nashville Junior League of
-
Calling All Cooks Bellsouth Pioneers - Alabama
-
Lemongrass and Limes Naam Pruitt
-
Talk About Good II Junior League of
-
True Grits Junior League of
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Lone Star to Five Star Junior League of Plano, TX
-
-
Applehood and Motherpie Junior League of
-
Tables
of Content
from the Junior League of Birmingham, AL, was reviewed in the Baton Rouge Advocate on
July 19, 2007.
Author Holly Clegg appeared on Fox and Friends, Sunday, July 29, 2007. She discussed her new diabetic cookbook. Clegg is the author of numerous cookbooks, including Eating Well Through Cancer. Clegg has an article in the August issue of Louisiana Cookin about Backyard Barbecue Sides.
Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com and we will put it in the next issue of Table Talk.
CHECK OUT YOUR REGIONAL BOOKSELLERS ASSOCIATION
Want to get in front of the booksellers in your region? Consider exhibiting at a regional booksellers association show. Click here for the dates and locations of each show.
THE COOKBOOK MARKETPLACE
SHOWCASE August 2007 Specials
The following titles are
available during the month of August at a 20% discount when ordering
online with us at http://www.cookbookmarketplace.com/. (State sales tax and
shipping will be added to your order upon checkout.)
Use the discount code TTAUG07 when checking out on the following titles:
The
Cotton Country Collection Regular retail $19.95 20% off price =
$15.96
Notably
Nashville Regular
retail $28.95 20% off price = $23.16
By
Invitation Only
Regular retail $29.95 20% off price =
$23.96
Some
Like It South!
Regular retail $18.95 20% off price =
$15.16
Lone
Star to Five Star
Regular retail $26.95 20% price
$21.56
Pomegranates
& Prickly Pears
Regular retail $28.95 20% off price =
$23.16
Reflections
Under the Sun
Regular retail $19.95 20% off price =
$15.96
A
Slice of Santa Barbara
Regular retail $15.95 20% off price =
$12.76
Applehood
& Motherpie
Regular retail $18.95 20% off price =
$15.16
For
Goodness Taste
Regular retail $18.95 20% off price =
$15.16
Thymes Remembered Regular retail $18.95 20% off price = $15.16
It has been a busy summer for
FRP Publishing! The most exciting news was the re-release of the popular
cookbook The
Illustrated Encyclopedia of American Cooking. This cookbook
contains 5,000 recipes presented encyclopedia-style with 200 entries that
include information on buying, storing, and preparing. This cookbook
was brought back by popular demand and was featured on QVC August 6 during
the Cookbook Corner Anniversary Show. The cookbook was a tremendous
success and is expected to be featured again later this year. The cookbook
is now available through Cookbook
Marketplace for a retail price of $28.95.
With the Christmas season
right around the corner, all of us are looking for additional ways to take
advantage of the gift giving season to increase our profits. Don't forget
about the wildly successful Cooking
Up a Classic Christmasavailable to the recipe contributors at a
special discount of 45% off retail and to all FRP clients at the
fund-raising discount of 40% off retail. If you have any questions, please
contact Sheila Thomas at sthomas@frpbooks.com.
Look for more exciting news
from FRP Publishing coming soon.
2007 FRP, 2451 Atrium Way, Nashville, TN
37214
All Rights Reserved