April 2009

INTERNET SALES - Tips to Moving More Books on Amazon.com

by Anne Pritchard, Sales Representative - The Cookbook Marketplace

Amazon.com has grown over this past year to become The Cookbook Marketplace’s (CBMP) third-largest account!

The is fabulous news and now, more than ever, people are cooking at home to save money and driving less to save on gas. Thus, Internet sales are hitting record high, with more folks are shopping on line. This is resulting in a BOOM for on-line cookbook sales.

In order for you to make the most of this economic situation with regard to your own book sales, click here for two quick and easy things you can do to move more units via Amazon.com.

Coming Next Month: Hyperlink back to CBMP Web site for selling your title—don't miss that sale!

Congratulations to this self-publisher on the release of a new book:

St. Louis Herbal Society — Herbal Cookery

REGISTRATION DEADLINE FOR FRP COOKBOOK UNIVERSITY EXTENDED!

The registration deadline has been extended to Saturday, May 9^th!

FRP Cookbook University is May 27 and 28, 2009, at the Opryland Hotel and Convention Center in Nashville, Tennessee. This will be the only date and location for FRP Cookbook University in 2009. Click here to register!

FRP CU Tuition:

FRP clients (those with a signed FRP contract) will be charged $100 for each attendee. A Master-Level Class is included for each attendee registered.
Non-FRP clients will be charged $399 per person. An optional Master-Level Class is $125 per person (in addition to CU tuition).

If you have any questions about FRP Cookbook University, contact your Publishing Consultant, or e-mail us at marketing@frpbooks.com.

SIGN UP FOR MyFRP
Valuable information is waiting for you on MyFRP. Signing up for access is simple. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

Did you miss an issue of Table Talk? Check out our archives.

TOP SELLERS IN MARCH 2009

1.    Dip Into Something Different—The Melting Pot Restaurants, Inc.

2.    Eating Well Through Cancer—Holly Clegg and Gerald Miletello, M.D
3.    River Road Recipes—Junior League of Baton Rouge, Inc.
4.    My Mama Made That—Junior League of Hampton Roads, Inc.

5.    Peace Meals—Junior League of Houston, Inc.

6.    Charleston Receipts — Junior League of Charleston, Inc.

7.    Talk about Good! — Junior League of Lafayette, Inc.

8.    Famous Dave's Backroads & Sidestreets — Life Skills Center for Leadership/Dave Anderson

9.    A Taste of Georgia — Newnan Junior Service League, Inc.

10.  Holly Clegg's Trim & Terrific™ Gulf Coast Favorites — Holly Clegg

From FRP’s Customer Service Department (Sherry, Marj, and Tammy)

When we reviewed My Mama Made That (the new cookbook from the Junior League of Hampton Roads), we decided that the Black-Eyed Pea Salsa sounded wonderful and easy. We divided up the ingredients and made our list of food and utensils to bring into the office. On the day of making this recipe we arrived a few minutes early to mix up the salsa so there would be time for the flavors to blend. At lunchtime, when we tasted this recipe, we all agreed it was one we would share with our friends and family and make for years to come.

Black-Eyed Pea Salsa

1 cup frozen corn kernels

1 (15-ounce) can black-eyed peas

2 garlic cloves

½ cup loosely packed cilantro leaves

Juice of ½ lime

1 (14-ounce) can Mexican-style stewed or diced tomatoes

½ cup chopped green onions

Place the frozen corn in a colander. Add the peas. Rinse with cold water until the corn begins to thaw. Shake well to drain any excess water and place in a bowl.

Process the garlic and cilantro in a food processor or blender until finely chopped. Add the lime juice and tomatoes and pulse a few times, being careful not to over-process. Add to the corn mixture and mix well. Stir in the green onions. Spoon into a serving bowl. Serve with tortilla chips.

Serves 10 to 12

My Mama Made That

Junior League of Hampton Roads, Inc.

Order a copy of My Mama Made That and save 40% off the retail price. (Makes a great Mother’s Day gift.) Simply enter promo code TT-APR09 when checking out. Offer good until April 30, 2009.

Congratulations to Chef Robert Danhi. Southeast Asian Flavors (the first book by Chef Danhi) has been nominated for a 2009 James Beard Foundation Book Award in the International Category. The winners will be announced at the James Beard Foundation Awards Gala Event in New York City on May 4, 2009.

An article featuring Recipes Worth Sharing by FRP Publishing appeared in The News-Review (Roseburg, Oregon) on April 7, 2009.

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

2009 / FRP Books, Inc. / 2451 Atrium Way, Nashville, TN 37214
www.frpbooks.com
All Rights Reserved

Please click here to unsubscribe.


April 2009
INTERNET SALES - Tips to Moving More Books on Amazon.com by Anne Pritchard, Sales Representative - The Cookbook Marketplace Amazon.com has grown over this past year to become The Cookbook Marketplace’s (CBMP) third-largest account! The is fabulous news and now, more than ever, people are cooking at home to save money and driving less to save on gas. Thus, Internet sales are hitting record high, with more folks are shopping on line. This is resulting in a BOOM for on-line cookbook sales. In order for you to make the most of this economic situation with regard to your own book sales, click here for two quick and easy things you can do to move more units via Amazon.com. Coming Next Month: Hyperlink back to CBMP Web site for selling your title—don't miss that sale! Congratulations to this self-publisher on the release of a new book: St. Louis Herbal Society — Herbal Cookery

REGISTRATION DEADLINE FOR FRP COOKBOOK UNIVERSITY EXTENDED! The registration deadline has been extended to Saturday, May 9^th! FRP Cookbook University is May 27 and 28, 2009, at the Opryland Hotel and Convention Center in Nashville, Tennessee. This will be the only date and location for FRP Cookbook University in 2009. Click here to register! FRP CU Tuition: FRP clients (those with a signed FRP contract) will be charged $100 for each attendee. A Master-Level Class is included for each attendee registered. Non-FRP clients will be charged $399 per person. An optional Master-Level Class is $125 per person (in addition to CU tuition). If you have any questions about FRP Cookbook University, contact your Publishing Consultant, or e-mail us at marketing@frpbooks.com. SIGN UP FOR MyFRP Valuable information is waiting for you on MyFRP. Signing up for access is simple. Publishers with a signed FRP contract simply need to go to here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com. *Did you miss an issue of Table Talk?* Check out our archives.

*TOP SELLERS IN MARCH 2009* 1. Dip Into Something Different—The Melting Pot Restaurants, Inc. 2. Eating Well Through Cancer—Holly Clegg and Gerald Miletello, M.D 3. River Road Recipes—Junior League of Baton Rouge, Inc. 4. My Mama Made That—Junior League of Hampton Roads, Inc. 5. Peace Meals—Junior League of Houston, Inc. 6. Charleston Receipts — Junior League of Charleston, Inc. 7. Talk about Good! — Junior League of Lafayette, Inc. 8. Famous Dave's Backroads & Sidestreets — Life Skills Center for Leadership/Dave Anderson 9. A Taste of Georgia — Newnan Junior Service League, Inc. 10. Holly Clegg's Trim & Terrific™ Gulf Coast Favorites — Holly Clegg
From FRP’s Customer Service Department (Sherry, Marj, and Tammy) When we reviewed My Mama Made That (the new cookbook from the Junior League of Hampton Roads), we decided that the Black-Eyed Pea Salsa sounded wonderful and easy. We divided up the ingredients and made our list of food and utensils to bring into the office. On the day of making this recipe we arrived a few minutes early to mix up the salsa so there would be time for the flavors to blend. At lunchtime, when we tasted this recipe, we all agreed it was one we would share with our friends and family and make for years to come. Black-Eyed Pea Salsa 1 cup frozen corn kernels 1 (15-ounce) can black-eyed peas 2 garlic cloves ½ cup loosely packed cilantro leaves Juice of ½ lime 1 (14-ounce) can Mexican-style stewed or diced tomatoes ½ cup chopped green onions Place the frozen corn in a colander. Add the peas. Rinse with cold water until the corn begins to thaw. Shake well to drain any excess water and place in a bowl. Process the garlic and cilantro in a food processor or blender until finely chopped. Add the lime juice and tomatoes and pulse a few times, being careful not to over-process. Add to the corn mixture and mix well. Stir in the green onions. Spoon into a serving bowl. Serve with tortilla chips. Serves 10 to 12 My Mama Made That Junior League of Hampton Roads, Inc. Order a copy of My Mama Made That and save 40% off the retail price. (Makes a great Mother’s Day gift.) Simply enter promo code TT-APR09 when checking out. Offer good until April 30, 2009. Congratulations to Chef Robert Danhi. Southeast Asian Flavors (the first book by Chef Danhi) has been nominated for a 2009 James Beard Foundation Book Award in the International Category. The winners will be announced at the James Beard Foundation Awards Gala Event in New York City on May 4, 2009. An article featuring Recipes Worth Sharing by FRP Publishing appeared in The News-Review (Roseburg, Oregon) on April 7, 2009. Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

2009 / FRP Books, Inc. / 2451 Atrium Way, Nashville, TN 37214 www.frpbooks.com All Rights Reserved Please click here to unsubscribe.