GETTING YOUR COMMITTEE TO WORK SO YOUR BOOK CAN SELL

Many FRP publishers are community organizations who have committees in charge of cookbook sales. Over and over again, we have seen that the committees who are organized, focused and motivated sell more books. Is your committee operating as smoothly as possible? Click here for some tips for having a successful, happy, and productive cookbook committee.

Congratulations to these FRP self-publishers on recent reprints:

Junior League of Albuquerque – Simply Simpatico
AT&T Pioneers (Alabama) – Calling All Cooks Four

FRP Cookbook University Registration Deadline Extended!
You still have time to register for this great event. We have extended the deadline to Friday, April 23^rd. Questions about FRP Cookbook University? Visit our website, www.frpbooks.com and click on the FRP Cookbook University ad to get all the details and make your reservation. Be sure to join us Thursday, May 6, and Friday, May 7, at the Sheraton Music City Hotel in Nashville, Tennessee, to learn about all the aspects of self-publishing a cookbook. Get the information you need to publish a marketable book and to plan a successful marketing and sales program to support your goals.

Cookbooks come aLive at FRP Cookbook University!

If you are a graduate of FRP Cookbook University, you will most likely agree that cookbooks do “come to life” during the two day event. Each attendee is so excited to share their cookbook’s story. The creative juices flow, ideas are shared and many new friends are made. But this year, CookbooksLive! will be filming on location during FRP CU. CookbooksLive! is the only cookbook show on the web! Food Columnist and Professor of Marketing and Hospitality Management, Stephen Fries, shares his passion for cookbooks. Each week a different cookbook is brought to life. Check out CookbooksLive! at http://www.cookbookslive.com/.

Interview segments with CookbooksLive! are limited to those attending the Internet Marketing 201 Master-Level Class during FRP Cookbook University, so be sure to sign up today to secure your interview slot. Stephen will be joining the Internet Marketing 201 Master-Level Class to share with us all of the different uses for the interviews and how to capitalize many the many marketing opportunities available on the web.

Remember, interview segments are limited so be sure to sign up early – bring your cookbook to life on CookbooksLive! (Click on the registration info for FRP Cookbook University above.)

MyFRP—Are You Signed Up?
Valuable information is waiting for you on MyFRP. Publishers with a signed FRP contract simply need click here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

From Mary Margaret Andrews - Director of Marketing
& Distribution Sales

Cabbage was just okay until I found this recipe. Not only is it tasty, it is unique and fun to make. Now that it’s grilling time again....give it a try!

Grilled Cabbage

1 head of cabbage

Garlic powder (to taste)

Salt and pepper (to taste)

Cayenne pepper (to taste)

2 tablespoons butter

1/2 (12-ounce) can light beer

Cut out the core of the cabbage, making a lid with the core. Season the center of the cabbage with garlic powder, salt, black pepper and cayenne pepper. Add the butter to the center. Pour the beer into the center and replace the core lid. Wrap completely in several layers of foil and place on a grill rack. Grill over medium heat for 1 hour.

Serves 4

Now Serving - Junior League of Wichita Falls, TX

Order a copy of Now Serving at www.cookbookmarketplace.com and receive 40% off your purchase! Enter the promo code TT-APR10 to receive your discount at checkout. (State sales tax and shipping will be added to your order upon checkout.) Offer good until April 30, 2010.

Author Betty Sims' books, Southern Scrumptious and Southern Scrumptious Entertains are being featured in the Florence, Alabama magazine, NOALA, in April along with her new products, Sweet Garlic Pickles, Raspberry Brownies, Macadamia Brownies, and Cheese Pecan Biscuits. The products may be picked up at Sweet Basil's, a very popular eatery in Florence. Betty will also join Sister Schubert in jointly teaching a cooking class at Kitchenique in Destin, Fl. on April 17th followed by a book signing. In July, she will present a cooking demonstration at Decatur's (Alabama) library featuring a recipe from a special reading program which is a citywide event followed by a book signing.

Check out the March issue of Southern Living – go straight to page 100 for a scrumptious taste of Charleston and what better reference than the Lowcountry bible itself, Charleston Receipts ! “Long before chefs made Lowcountry food famous, Charlestonians-were eating high on the hog.” A very exciting article that has sent sales through the roof - notice the number one top seller for The Cookbook Marketplace.

Recipes Worth Sharing from FRP Publishing was reviewed on the Sandra Lee’s Cooking Blog (sandychatter.wordpress.com). A long time fan of community cookbooks, another recent post by Sandy discussed Junior League cookbooks and mentioned the following titles as some of her favorites: Applehood & Motherpie from the Junior League of Rochester, NY, West of the Rockies from the Junior League of Grand Junction, Soupcon II from the Junior League of Chicago, The Gasparilla Cookbook from the Junior League of Tampa, and Atlanta Cooknotes from the Junior League of Atlanta.

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com and we will put it in the next issue of Table Talk.

Did you miss an issue of Table Talk? Check out our archives.