April 2008

The Successful Sales of a Existing Cookbook

Notably Nashville, the latest cookbook from the Junior League of Nashville, was originally published in 2003 and has been reprinted once. After a slowdown, this title has experienced a sales resurgence. The League reports that by the end of May, their sales will have increased $40,000 from last year’s total sales! We wanted to find out what the Junior League of Nashville was doing to “breathe life” into this existing cookbook title. Alicia Barker, co-cookbook chairman with the Junior League of Nashville, had the following information to share. Click here to read this valuable Q&A article.

Congratulations to these FRP self-publishers on their new books:

Devon Horse Show and Country Fair—Appetizers at Devon

Tree Hill Nature Center, Inc.—Bella Butterfly

Congratulations to these FRP self-publishers on their recent cookbook reprints or repackages:

Junior Welfare League of EnidStir Ups


Members of the FRP staff will be traveling to New Orleans, LA to attend the International Association of Culinary Professionals (IACP) Annual Conference, April 15–19. This conference helps to keep our staff educated on the latest trends in food as it relates to all aspects of our business. In addition, we will be exhibiting at the Culinary Showcase in Booth 335. These FRP publishers will be signing books at the Cookbook Expo:  Nielsen Massey Vanillas—A Century of Flavor and Patricia McCausland-Gallo—Passion For Coffee.

In addition, the following FRP Publishers will be speakers at the conference: 

  • Terry Conlan, executive chef, The Spa at Lake Austin
  • Chef Robert Danhi, Chef Danhi & Company
  • Dickie Brennan, Palace Cafe, Dickie Brennan's Steakhouse, and Bourbon House Seafood
  • Patricia McCausland-Gallo, Creative Culinary Works

As part of the conference, a Hard-Hat Tour of the Southern Food and Beverage Museum will take place.  FRP is a sponsor of the Museum, which is slated to open this summer. FRP staff members will be on hand selling copies of Red Beans and Rice-ly Yours, Recipes from New Orleans That Louis Armstrong Loved, printed in donation by FRP. 


FRP will travel to San Diego, CA to attend the Association of Junior Leagues (AJLI) Annual Conference, April 30–May 3. FRP sponsors the opening reception at the conference and is an exhibitor with the largest collection of Junior League cookbooks in the country. Roger Conner and Mary Margaret Andrews will facilitate a workshop on cookbooks on Friday, May 2, from 2:00 to 3:30 p.m. Dave Kempf will present the prestigious FRP Junior League Cookbook award with a $5,000 check for the winner.

FRP will also travel to Birmingham, AL to exhibit at the National Association of Junior Auxiliaries (NAJA), May 2–4. We will be on hand as FRP client NAJA unveils the cover of its new cookbook, Silver Spoons and Blueberry Afternoons, to their membership. This will kick off the presale campaign and create enthusiasm for the book, which is due out in August.


If you are at any of the above events, please stop and say "hi" if you see a representative from FRP.

Did you miss an issue of Table Talk? Check out our archives.


What’s your favorite dessert recipe from your mom’s kitchen?


Send us your favorite dessert recipe! Have a recipe that always satisfies that sweet tooth? What dessert do you crave for Mom to make?

The first twenty entries in our Recipe of the Month Contest will be sent a free gift. The winning recipe will be published in the next issue of Table Talk. The winner will receive a free cookbook of choice from The Cookbook Marketplace. Submit your entry today!

Entries must include the following:

  • Recipe title
  • List of ingredients with measurements
  • Yield
  • Directions
  • If the recipe is from a cookbook or publication, please note the title and publisher.
  • Your name
  • Organization (if applicable)
  • City & state
  • E-mail address (so you can be contacted if you win)

E-mail your recipe to recipes@frpbooks.com. Recipes must be received by April 30, 2008, to be eligible for the free gift or cookbook.

Please note that submitted recipes may be used in future publications published by FRP Publishing. By submitting a recipe, you agree that, if published, any or all of the recipes could be in a cookbook offered for sale and that could be published on a number of occasions—including press releases and promotional materials.


1.  Eating Well Through Cancer — Holly Clegg

2.  Notably Nashville — Junior League of Nashville

3.  Talk About Good! — Junior League of Lafayette

4.  Mary James Dishes It Out — Mary James Lawrence

5.  The Cotton Country Collection — Junior League of Monroe

6.  Vegan Homestyle — Kay Hansen

7.  River Road Recipes — Junior League of Baton Rouge

8.  Charleston Receipts Repeats — Junior League of Charleston

9.  Atlanta Cooknotes — Junior League of Atlanta

10. For Goodness Taste — Junior League of Rochester

Congratulations to author Peggy Sholly! Her new cookbook, Down Home Delicious, was designated with the Gold Award in the Cooking & Food category from the Mom's Choice Awards®, which honor excellence in family-friendly media, products, and services.

FRP publishers Holly Clegg (Eating Well Through Cancer) and Margaret Dickenson (Margaret’s Table) were featured in an article about entertaining written by Susan Peters, which appeared in the on-line magazine ShowCook. More good news for Holly Clegg: She also was recently on the nationally televised morning show Fox & Friends to share ideas for Easter brunch and Easter dinner.

Mardi Gras to Mistletoe from the Junior League of Shreveport-Bossier and Marshes to Mansions from the Junior League of Lake Charles were featured in The Shreveport Times on April 2, 2008. The books also were featured in The Times-Picayune (New Orleans). This article included the complete list of Tabasco Community Cookbook Award Winners.

The Chicago Tribune
also recently published an article on the Tabasco Awards. Mentioned in that article were The Bells are RingingMission San Juan Capistrano Women’s Guild and Mardi Gras to Mistletoe—Junior League of Shreveport-Bossier. Mission San Juan Capistrano Women’s Guild reports that two cases of books were sold as a result of this PR. (The article was picked up by several newspapers nationwide.) Guild members were also interviewed on KOCE, the local PBS station on March 30.

Due to efforts by FRP Publicity Services, Patricia McCausland-Gallo recently signed copies of Passion for Coffee in Napa, CA, and Baton Rouge, LA, on her first stint of promoting the book in the U.S. The Napa book signing was held at Copperfield’s Books. This signing yielded great publicity for Passion for Coffee, as Copperfield’s is a location that does a great amount of their own PR for every event they host. This sort of mutually beneficial cooperative effort is key when considering a venue for a book signing. The Napa Valley Register ran a press release on the event as well, informing more than 16,000 people about the book signing and Passion for Coffee.

The Baton Rouge book signing will be held at Brew Ha-Ha on April 15th, a coffee shop that often hosts artists’ galleries, author readings, and book signings. While not a traditional bookstore, this venue was a choice location to present Passion for Coffee. McCausland-Gallo’s April 15th appearance on 2une In, a Baton Rouge morning show, the morning before the signing, was timely publicity for both Passion for Coffee and the Brew Ha-Ha event. 

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

   ASK FRP Have a question? Just ask.

We are introducing a new Table Talk feature, ASK FRP. We want you to send us your cookbook publishing questions, and we will choose one or two to answer in the next issue of Table Talk. Your questions can be about anything that has to do with self-publishing a cookbook, from the development to distribution and marketing.

Send your questions to questions@frpbooks.com with ASK FRP in the subject line. Please include your name along with your city and state. We look forward to hearing from you.

April 2008 Specials

To celebrate our publishers who recently were awarded with a Tabasco Community Cookbook Award, we are offering the following titles during the month of April at a 40 percent discount when ordered on line with us at www.cookbookmarketplace.com. (State sales tax and shipping will be added to your order upon checkout.)

Use the discount code TTAPR08 when checking out to receive your 40 percent discount on the following titles:

The Bells Are Ringing - 2008 National First Place Winner

Boston Uncommon - 2008 New England Regional Winner

Marshes to Mansions - 2008 South Regional Winner

Starfish Café  - 2008 Special Merit Award


Take Mom down memory lane with the classic Favorite Recipes of Home Economic Teachers cookbooks—these cookbooks are some of the most sought-after cookbooks from the 1960s, available for the first time in over twenty years. Each volume features 2,000 recipes that are tried-and-true family favorites.  At $19.95 per title, that’s less than a penny a recipe!! Choose from Casseroles, Salads, Meats, Desserts, and Vegetables.

Bring back some fond memories of that special recipe that Aunt Sophia served for Sunday dinner or of Grandma’s famous refrigerator rolls. And while strolling down memory lane, you'll have the chance to have Mom preserve her family’s favorite recipes, conveniently organized in My Favorite Recipes—A Recipe Journal, which you get free with the purchase of any of our vintage cookbooks.

Yes, that is right. You will receive one free copy of My Favorite Recipes—A Recipe Journal ($12.95 value) with the purchase of any one of the Favorite Recipes of Home Economics Teachers cookbook. (Please note there is one free copy per order. Additional $1 in shipping charges will be applied to your total.)

This offer is only available via phone. Call our helpful Customer Service staff at 1-800-269-6839 and mention the promo code FPMD08 when you place your order.

Orders must be placed by Monday, May 5th, to ensure Mother’s Day Delivery. Offer expires May 31, 2008.


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