The All-Important 4th Quarter
“Just hear those sleigh bells jingling, ring-ting-tingling, too” . . . WHAT? Did you say sleigh bells? How can you think about coats and snow when it’s not yet Halloween? Guess what? The book buyers are thinking about holiday sales, and they are making those purchases NOW!
Wholesale accounts and the distributors need to be contacted NOW to help get the ball rolling for the holiday season. Get creative and use holiday promotions to your advantage. The work you generate today will pay off tomorrow.
Read more about getting your game plan in line for the 4th quarter by clicking here.
Congratulations to these FRP self-publishers on their new book titles:
- Mardi
Gras to Mistletoe – Junior League of
Shreveport-Bossier
- The
Partridge and the Pear –
- Searching for Watercress – Rose Marie Bratek
- Tastes & Treasures – Historical League, Inc
- Serving
San Antonio – ASSISTANCE LEAGUE® of
Congratulations to these FRP self-publishers on the following recent cookbook reprints or repackages:
-
Downtown Savannah Style – Junior League of
Compliments Of – Woman’s Exchange of Memphis
- Treasures of the Smokies – Junior League of
- Sunny Side Up – Junior League of
- Treasures of the Smokies – Junior League of
Click on the topic of interest for full details:
FRP Wins Awards for Book Design Awards in the book category for five titles.
FRP Cookbook University 2007 Dates and Location Mark your calendar!
Book Cover Images and Marketing Assistance Available on MyFRP Are you signed up?
Did You Miss an Issue of Table Talk? Check out our archives.
Book Production Terminology - Part 2
This is the second in a series of four articles to help you make sense of book production “lingo.” The world of book production speaks a language that is explicit, changing, descriptive, and sometimes a shortcut in communication. We are here to help. For entire article, click here.
TOP SELLERS IN AUGUST
-
-
-
-
Talk About Good! – Junior League of
-
A Taste of Georgia
-
Island Thyme –
-
True Grits – Junior League of
Congratulations to The Woman’s
Exchange of Memphis! Their cookbook, Compliments
Of, won first place, Best Kitchen Accessory category in the Best
of Atlanta Awards, a component of the Atlanta
Fall Gift & Home Furnishings Market featuring The Atlanta Gourmet
Market. The Best of Atlanta Awards were judged by gourmet
industry professionals in the
Recently, author Margaret
Dickenson held a very successful launch of her new cookbook title, Margaret's
Table: Easy Cooking & Inspiring Entertaining. About 170 people
were in attendance at Nicholas Hoare, a bookstore in downtown
Stop and Smell the Rosemary from the
Junior League of Houston is featured on
On September 12, The Shreveport Times featured the new cookbook from the Junior League of Shreveport-Bossier, Mardi Gras to Mistletoe.
The new cookbook from the Junior League of Birmingham, Tables of Content: Service, Settings and Supper, received coverage in the August 6th issue of the Birmingham News and in the Over the Mountain Journal on August 24.
The Junior League of Baton Rouge recently recognized River Road Recipes II: A Second Helping for its 30th Anniversary and honored those who worked so hard to put it together. An hour-long reception was held before their General Membership Meeting, food was served from the cookbook, and one of the original chairmen spoke to the membership about how different it was back then to put a cookbook together. About fifteen to twenty of the original RRR II committee attended. RRR II cookbooks were sold that night only for 30% off the League price. They sold out of the ten cases they brought with them! The cookbook committee gave out jar openers with the RRR II logo in it as a souvenir for every sustainer and member who attended. They also invited the local press to take photos of the "old" and "new" RRR II committee members.
Are you an FRP Publisher with
good news to share about your cookbook? We want to hear about any media
coverage, successful events, or goals reached. Please send your news to
marketing@frpbooks.com, and we
will put it in the next issue of Table
Talk.
Making the Most of Your Cookbook Office
Having an organized and well-supplied cookbook office will help your cookbook business run smoothly and successfully. Find out by clicking here.
The following titles are available
during the month of October at a 20% discount when ordering on-line with
us at www.cookbookmarketplace.com. (State sales
tax and shipping will be added to your order upon checkout.)
Use the
discount code TT-OCT06-20% when checking out on the
following titles . . .
Brothers
in the Kitchen (Regular retail $39.50—20% off =
$31.60)
From the Ambassador's Table (Regular retail $30.00—20% off = $24.00) Margaret's Table: Easy Cooking & Inspiring Entertaining (Regular retail $35.00—20% off = $28.00)
A Craving for Crab Cookbook (Regular retail $19.95—20% off = $15.56)
Delicious Fruit Desserts (Regular retail $19.95—20% off = $15.56)
Eating Well Through Cancer (Regular retail $24.95—20% off = $19.96)
Toast of the Coast (Regular retail $21.95—20% off = $17.56)
Talk Turkey To Me (Regular retail $19.95—20% off = $15.56)
What scares you most about your
current book promotions? Are you struggling to service accounts? Do you
wonder why the media aren't interested in your book? Are you afraid you’re
not selling enough books to cover your
expenses?
Perhaps you just need an extra
pair of hands, along with solid action steps to take you through 2007.
Contact Stephanie Williams now to find out how we
can help!
FRP Publishing’s new cookbook, Cooking Up a Classic Christmas, was mentioned in the Baton Rouge Advocate food section on September 21, 2006. Cooking Up a Classic Christmas wraps up some of the very best recipes from FRP publishers. Featuring enchanting original artwork from award-winning artist Ralph J. McDonald, this festive holiday collection includes menu ideas for holiday gatherings, make-ahead recipes, and tips, which will allow you the time to enjoy your friends and family.
Buy two cookbooks and get one free: With Christmas just around the corner, FRP Publishing and the Cookbook Marketplace have a special offer for you, now through December 15. Click here to find out which cookbooks are included.
2006 FRP, 2451 Atrium Way, Nashville, TN
37214
All Rights Reserved