Plan for the Holidays ... NOW!
Less than 125 days and counting … 3,000 hours … 180,000 minutes … 10,800,000 seconds … seems like an eternity, but somehow the holidays are here and gone before you know it. Then we look around and ask why didn't we accomplish everything we thought we were going to just a few short months ago? Start to plan for the upcoming holidays NOW! It's never too early to start planning and making preparations. There are several key steps to making your marketing, publicity, promotions, and plans successful for the holidays.
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Congratulations to these FRP self-publishers
on their new book titles:
Popovers to Panache — The
Village Club
A Season to Savor — Marist School Parent's Club
Recipes of Note — Greensboro Symphony Guild
Margaret's Table — Margaret Dickenson
Congratulations to this FRP self-publisher on the
following recent cookbook repackage:
Take 5, A Christmas Cookbook — Debbye Dabbs
Click on the topic of interest for full details:
Book Cover Images Available for Download on MyFRP. Sign up today.
Co-Op Ad Opportunity in Southern Lady
Magazine.
Avoiding Plagiarism
"I found your speech to be
good and original. However, the part that was original was not good. And
the part that was good was not original." — Samuel Johnson, to one
of his students
There are some wonderful resources available today, both in print and on the Internet.
As you are collecting material for the non-recipe text in your cookbook, you may run across something so fabulous—a clever turn of phrase, perhaps, or a novel idea—that you simply must use it in the book. HALT!!! If that material has been copyrighted (and it most likely has), you may be about to become a plagiarist.
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TOP SELLERS IN JUNE
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Lemongrass & Limes — Naam Pruitt
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Talk About Good! — Junior League of
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A Taste of Georgia — Newnan Junior Service League
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The Vintner’s Table Cookbook — Mary Evely / FRP
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True Grits — Junior League of
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A Taste of Oregon — Junior League of
Lemongrass & Limes from Naam Pruitt was reviewed on KTVU.com
(
The Junior League of
Austin is excited to share that its “Governor's Mansion Summer Peach Tea
Punch” from their cookbook Austin Entertains was featured in the July Issue of Southern Living on page 108!
Island Thyme from the Bermuda
Junior Service League has received a mention on www.bermuda-online.org.
The Woman’s
Exchange of Memphis’ cookbook, Compliments
Of, is going to be featured in Culture and Leisure
Magazine's fall issue.
The Junior
League of Birmingham recently had their annual placement fair, which is
part of a larger event called "Volunteer Birmingham," where many nonprofit
and charitable organizations in
Are you an FRP
Publisher with good news to share about your cookbook? We want to hear
about any media coverage, successful events, goals reached, etc. Please
send your news to marketing@frpbooks.com, and we will put it in the next issue of Table
Talk.
Award Stickers:
If your title has won an award this year, be sure you take full advantage of the award and have your inventory stickered. Contact your distributors and wholesale accounts to see how many copies they currently have on hand and offer to send them stickers which they can apply to the books. You will then need to address having your remaining inventory of books stickered. Simply placing award stickers in the box along with the books being shipped doesn't ensure that the stickers will be applied once they arrive at the stores. Better to have them applied yourself—after all, you worked really hard for that award, so make it count at the retail level!
The following titles are available during the month of August at a 20% discount when ordering on line with us at www.cookbookmarketplace.com. (State sales tax and shipping will be added to your order upon checkout.) Use the discount code TT-AUG06-20% when purchasing the following titles:
Downtown
Savannah Style (regular
retail $14.95—20% off price = $11.96)
Savannah
Style (regular
retail $19.95—20% off price
= $15.96)
First
Come, First Served … In Savannah
(regular retail $19.95—20% off price
= $15.96)
Georgia
on My Menu (regular
retail $19.95—20% off price = $15.96)
Southern
… On Occasion (regular
retail $24.95—20% off price = $19.96)
Use effective
media coverage to help you sell more books this fall! Are you getting the
results you would like from sending out press releases and media kits?
Would you like to see more media activity and sales?
FRP can help.
Our professional publicist will create a new,
complete press kit for you, plus two press releases that
position your book for fall coverage and a sample book review. When you
sign for this $500 offer before September 30, you will also receive a 2007
list of monthly press release ideas tailored to your book, and important deadlines for
editorial content submissions at major
magazines.
Contact Stephanie Williams now to take advantage of this great offer!
New Cookbook Just in Time for the Holidays
Hot off the press is the first new cookbook released by FRP Publishing, Cooking Up A Classic Christmas —Santa's Secrets for An Unforgettable Holiday. This compilation cookbook includes favorite holiday- appropriate recipes carefully selected from over forty community cookbooks.
Click here to read more about this new cookbook.
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Nashville, TN 37214
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