off the top
shelf
Why Community Cookbooks
Matter
Community: A group of
people having common interest; a group of people living
in the same locality.
Cookbook: A book of recipes and
cooking directions.
For the past four decades Favorite
Recipes Press has developed, produced, and marketed
self-published cookbooks throughout the United States.
You may have heard them referred to as fund-raising
cookbooks or regional cookbooks; we prefer to call them
community cookbooks—much for the reason shown in the
definitions of “community” and “cookbook.” We have
worked with publishers such as The Home Economic
Teachers, Junior Leagues and other women’s clubs and
organizations, schools, fire departments, neighborhood
associations, committees formed to oversee the
celebration of a certain city anniversary, professional
sports teams, and the list goes on and on.
The earliest community cookbooks
were published during the Civil War and as you would
imagine, they were small, very simple, and often lacked
organized chapters, a table of contents, or an
index. As women realized they could make a
difference in their community by raising money with a
cookbook, the cookbooks became more elaborate with
illustrations, household hints, and helpful charts. You
would most likely find table prayers or Bible verses in
a cookbook published by a women’s group at a church or
some light and fun-to-read quotes about hillbillies from
a group in the Ozark Mountains. You would find all
the regional recipes indigenous to the area and family
favorites tested in the home kitchen and tasted by the
entire family—only the best recipes made it into the
cookbook.
As the community cookbook evolved,
the presentation became more elaborate with photographs
of the community, including historical homes, tourist
sites, doors, and bridges. Over the span of more
than a hundred years, many things have remained the
same: the cookbooks are almost always created by women,
the project is done as a fund-raiser for a specific
cause, and it features something about the “community,”
whether it is the organization, the history of a city,
state, or region, the promotion of a church, school,
hospital, or museum.
In addition to being reliable and
interesting to read, community cookbooks provide us with
important documentation of the culinary history of the
different regions of our country. They preserve
our traditions. These cookbooks truly give the reader a
glance into the lives of these women—the opportunity to
learn more about the communities, their traditions,
their culture, and their foods.
Within the last seven to ten years
we have seen yet more changes in the community cookbook
form. We now see more food photography—high-end,
full-color books that are not regional in nature. For
the most part, they could come from any group, author,
city, or state. They are beautiful. But what
will these books tell our children and grandchildren
about our traditions, communities, and foods?
Those of us lucky enough to be in
Nashville for Cookbook University in April were served
up a treat as John T. Edge talked about a
favorite subject of us all—community cookbooks. He
drove home the importance they play in paying tribute to
people and place, as well as documenting and preserving
the history of a culture. Edge, director of the Southern Foodways Alliance,
award-winning food writer, cookbook author, and judge
for the Tabasco Community Cookbook
Awards, knows community cookbooks. He
has studied thousands of cookbooks and is the author of
A Gracious Plenty—Recipes and Recollections form the
American South in which most of the recipes are
from community cookbooks. One of my favorite
comments in the cookbook is “The best cookbooks are
storybooks, their purpose is as much to document the
communal draw of the meal table as to show the curious
cook how to bake a gravity-defying biscuit or stir up a
tasty kettle of Brunswick stew. When all the
dishes have been cleared from the table, these recipes
remain a tangible link to a time, a place and a
people.”
what's happening at
FRP
Attention Florida Publishers
- Direct Sales Opportunity:
Miami Book
Fair International is a program of the Florida Center
for the Literary Arts at Miami Dade College. Now
in its twenty-second year the street fair offers more
than three hundred authors, more than two hundred
exhibitors, and thousands of book lovers. The
event will be held November 17-19, 2006. Contact
Giselle Hernandez at 305-237-3315 or ghernan3@mdc.edu
for information on exhibiting. If you don't feel
you can manage a booth on your own, consider sharing a
booth for the weekend with some fellow Florida
self-publishers. Half booths are also
available. Visit Miami Book Fair International
on-line at www.miamibookfair.com.
Awards
Information:
As
the nation’s leading cookbook publishing company, FRP
partners with its self-publishers on award submissions
each year. This year, many of the contest coordinators
have moved to electronic entry forms or PDFs that can be
downloaded from their Web site. On June 29th, the
Awards Packet was sent via e-mail to all of the eligible
FRP publishers.
This year, there are eleven national
awards presented for eligible clients based on the
copyright year, book content, subject matter, and other
specific criteria.
(One award that was not included in the
mailing was the Gourmand World Cookbook Fair Awards, as
information was just received by our office. All food
and wine books published between November 15, 2005 and
November 15, 2006 qualify. There are no entry fees;
however three copies of each book have to be sent to an
overseas address. Deadline is November 15, 2006. If you
are interested in more information on this award you can
download the entry form on MyFRP or you may contact
Marketing Department at marketing@frpbooks.com.)
The FRP staff encourages clients to enter
the national contests and to budget for awards each year
as part of their overall plan. The window of
opportunity and eligibility is very narrow and in some
cases is a one-time shot. FRP proudly touts its
award-winning list of clients as our publishers have won
numerous awards over the years.
If you did not receive an e-mail
containing the 2006 Awards Packet, contact FRP’s
Marketing Consultant, Julee Hicks, at 1-800-358-0560 or
via e-mail at jhicks@frpbooks.com.
This information can also be found under Marketing
Assistance on MyFRP within the FRP Web site www.frpbooks.com.
clients in the news
Creating Comfort, the
award-winning cookbook from Genesis Women’s Shelter in
Dallas, Texas is featured on Texas Monthly’s
Web site in the “Books That Cook” section for July
2006.
A review of Lemongrass &
Limes from author Naam Pruitt
appeared in the
Sun-Sentinel (Fort
Lauderdale, FL) on June 22, 2006 along with two
interiors photos and the cover of the book.
The Woman’s Exchange of Memphis
is pleased to announce that Davis-Kidd Books will be
featuring recipes from the group's new cookbook Compliments Of in
their café, Brontë’s, during the month of
July.
River Road Recipes
(RRR) was spotlighted in the food section of The
Advocate Newspaper (Baton Rouge, LA) on June 8,
2006. The article asked cooks to send in comments
about their preferred cookbooks and RRR was
mentioned many times!
The Junior League of Birmingham,
AL received pre-publicity in The Huntsville
Times (AL) on June 28, 2006. The group will be
preparing recipes from their new cookbook Tables of
Content at the Old Warehouse Row Farmers
Market, and preselling the new cookbook at a special
discounted price. Tables of Content will be
available this fall.
A June 23, 2006 article on fried
green tomatoes in the Jackson Sun (TN) featured
a recipe and cover shot of the Brooks Shaw’s Old Country Store
Cookbook. The book’s twentieth
anniversary was marked by the release of its fifth
edition in June.
Made in the Shade, a
cookbook from the Junior League of Fort Lauderdale, was
featured in the May 25, 2006 issue of the
Sun-Sentinel (Fort Lauderdale, FL) as a great
cookbook to entertain kids this summer.
Wild Fare and Wise
Words from the South Carolina Outdoor
Press Association was featured in The State
newspaper (Columbia, SC) on June 11, 2006.
In the July/August 2006 issue of
Southern Lady magazine, The Life of the Party
from the Junior League of Tampa is featured as a
“Cookbook Worth Collecting.”
Has your cookbook been in the news? We can't
print it if we don't know about it! E-mail a copy of the
article or details to marketing@frpbooks.com, and we'll list you in the next
issue of Table Talk.
media
matters
The
Media Matters section of Table Talk is taking this month
off to consider ways to better serve you. As we consider
special offers to appear here for the remainder of 2006,
we would appreciate your input. Please send an e-mail
with “Publicity Offers” in the subject line to swilliams@frpbooks.com
with your responses to the questions below to enter a
drawing for a free press release! Three winners will be
chosen.
-
Do you
feel media coverage is important to the life of your
book? If not, please explain.
-
What would most help
you gain the media coverage for your
book?
-
What do you feel
would be most helpful for FRP to do in providing
marketing and publicity assistance?
-
Do you currently
have a marketing/publicity
plan?