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NEW
RELEASES
"Hot off the press" |
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Congratulations
to these FRP self-publishers on their new
titles:
Naam
Pruitt –
Lemongrass
& Limes
Avera
McKennan Foundation - Cooking For Life,
Volume 3
Avera
Queen of Peace - A Century of Care ... A
Journey of Faith
Joseph
Kushner Hebrew Academy - The Kosher Palette
II: Coming
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MARKETING
MOMENTUM | |
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FRP offers help with the development of
marketing materials. This program, Marketing Momentum,
is designed to help publishers develop cost-effective
and producing high quality, attractive materials at e
same time. These materials include: postcards,
bookmarks, posters, color copies, list of wholesale
accounts, promotional
mock-up, point-of-purchase
displays, and information about press
releases.
For pricing, packages, and more
information, e-mail marketing@frpbooks.com. | |
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THE COOKBOOK MARKETPLACE
FUNDRAISING
CAMPAIGN
- RAISE MONEY FOR YOUR ORGANIZATION
- SUPPORT COMMUNITY COOKBOOKS*
- QUICK & EASY
- UNIQUE PRODUCT
- NO RISK INVOLVED!!!
Click here to learn more or
contact Anne Pritchard (apritchard@frpbooks.com) | |
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DISTRIBUTION
TIP |
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E-COMMERCE SALES WITH THE COOKBOOK
MARKETPLACE
If you have a
website for your organization or company, are you able
to sell your title to those who visit your site?
If not, then we'd be glad to handle that for you!
With more and more people shopping via the web, this is
just one more avenue for you to sell to your end
consumer through our services. Simply place a hyperlink
back to our website where your title is listed at your
own website. That way, you still are able to service
your consumer without the added expense and maintenance
of selling and shipping from your own website.
To determine
the website hyperlink for use at your website, simply
visit cookbookmarketplace.com
and
enter your title in the search engine. When your title
appears in the right hand side of the screen, click on
the small graphic which will take you to the full
information address for ordering your title through us.
The web address listed in the top “address line” is the
address you'll need to reference as a hyperlink in your
own website. (Your website administrator will know how
to handle this for
you.) | |
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March 2006 |
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off the top
shelf
Don't miss Cookbook
University 2006
The deadlines are fast approaching for Cookbook
University 2006. Have you registered yet? Cookbook
University is the best place to learn about all the
aspects of self-publishing a cookbook. It also gives the
information you need to improve your marketing plan and
breathe life into an existing cookbook program. The FRP
teaching staff will be on hand to share more than forty
years of award-winning cookbook publishing experience
and to answer your questions. One of the most valuable
aspects of Cookbook
University is the ability to network with other
self-publishers from all over the country.
Here’s what some of our past attendees
have had to say about their Cookbook
University experience:
* The debut of
A
Perfect Setting has been a
tremendous success because of the information we
received at Cookbook University. We are grateful
that this opportunity was available to us. Thank
you for your guidance!
- Kathy Rollo, Junior League of Lubbock,
TX
* With the help of FRP and Cookbook
University we just published a fabulous
cookbook! The training we received at Cookbook
University was invaluable. Every time we had a
question about who, what, when or how, we referred to
our Cookbook University notebooks. If the answer
wasn't there, FRP was always accessible to supply the
answer. Thank you FRP and Cookbook University for
making us look good!
- Cindy Jarrell, Junior League of High
Point, NC
* FRP’s Cookbook University was a
wonderful experience that sets your organization up to
succeed. The peer to peer contact with others that are
starting out with their first book, or being with the
veterans of several published books was invaluable. We
came home with a clear and concise road map to follow
for compiling the book, handling pre-sales and overall
marketing of our cookbook.
- Judy Dodd, Darien Communications, Inc.
(Darien, GA)
* Cookbook University is an excellent
spring board to a fascinating and exciting project of
producing a cookbook. The information is specific, well
presented and, believe it or not, lots of fun! I
really appreciated the time to ask questions and the
thoroughness of the responses by a very experienced
panel.
– Leslie Brennan, The Palace Café (New
Orleans, LA)
* Cookbook University exceeded my
expectations! Not only were the break-out sessions
information packed but it also helped to talk to other
attendees to get their marketing ideas.
- Cammie
Jones, Junior League of Augusta, GA
Cookbook
University will be held in Seattle, WA on
March 27 & 28, 2006 (in conjunction with
IACP's annual conference). Registration DEADLINE
is March 10, 2006. Another Cookbook
University will be held in Nashville, TN on
April 25 & 26, 2006. Registration
DEADLINE is March 27,
2006.
Both
seminars are open to any group, individual author, or
company looking to self-publish a cookbook, or to
kick-start a cookbook marketing program.
Cookbook
University Tuition (does not include hotel):
* FRP
Client: No charge for the first attendee; $100 for each
additional attendee
* Non-FRP Client: $399 per
attendee; $350 per additional attendee from the same
organization
* IACP Member Special Rate: $350 per
attendee
Visit
http://www.frpbooks.com/CookbookUniversity/About.aspx
for more details or to register.
We
look forward to seeing you!
what's happening at
FRP
From The Cookbook
Marketplace:
TRADESHOW OPPORTUNITIES
Cookbook
Marketplace publishers are invited to attend tradeshows
to be part of our booth environment on a first-come
first-served basis. The following shows are coming
up in the next few months and there are still a few
openings left! For more information or to secure a
spot, please e-mail Anne Pritchard at apritchard@frpbooks.com, or call 888-795-0632. This is a great
opportunity to enhance your exposure to buyers. During
these tradeshows where we visit with retail buyers and
write up orders for shipping through our distribution
services.
Las Vegas Gourmet Housewares
Show: May 9-11 / 8:00am –
5:30pm
Openings: Wed, May 10 and Thu, May
11
Atlanta Gift
Show: July 14-18 /
8:00am – 6:00pm
Openings: Sun, July 16 and Mon,
July 17
COOKBOOK MARKETPLACE ON LINE STORE –
REGULAR MONTHLY SPECIALS!
MARCH SPECIAL:
From now until March 15, 2006 the
following titles are available at a 20% discount when
ordering on line with us at www.cookbookmarketplace.com. (State sales tax and shipping will be
added to your order upon checkout.)
Use the discount code
TT-MAR06-20% at checkout with the following
titles:
ALMOST
HOMEMADE
Regular retail
$9.95
20% off =
$7.96
THE
VA DA VI COOKBOOK
Regular retail
$29.95
20% off =
$23.96
THE
VINTNER’S TABLE
Regular retail $24.95
20% off = $19.96
POMEGRANATES
& PRICKLY PEARS
Regular retail $28.95
20% off = $23.16
REFLECTIONS
UNDER THE SUN
Regular retail $19.95
20% off =
$15.96
clients in the
news
Tabasco
Winners
FRP is excited
to announce that several of our publishers were
recently recognized by the 16th annual Tabasco Community
Cookbook Awards presented by the McIlhenny Company.
National winners include Steamboat
Seasons from Strings in the Mountains
Music Festival in Steamboat Springs, CO (2nd place)
and Creating
Comfort, published by the Genesis Women’s
Shelter in Dallas, TX (3rd place).
Regional
winners this year include Roux
To Do, produced by the Junior League of Greater
Covington in Covington, LA (South regional
winner), California
Sol Food, published by The Junior League of San
Diego, CA (West regional winner) and Between the
Lakes from the Junior League of
Saginaw Valley, MI (Midwest regional
winner).
River
Road Recipes III, created by the Junior League
of Baton Rouge, LA was voted into the Walter S.
McIlhenny Hall of Fame (for cookbooks that have sold over 100,000
copies).
Congratulations!
And more
congratulations to Roux
to Do which was name The Cooking Club’s (www.cookinclub.com)
Cookbook of the Year.
Earlier this
year, The Junior League of Tampa’s cookbook collection
was featured on a local news (CBS affiliate channel 10)
program during the week before Gasparilla. They
highlighted a recipe (Artichoke and Orzo Salad) from The
Life of the Party and were able to mention all
four of their books.
Has your cookbook been in the news? We can't
print it if we don't know about it! E-mail a copy of the
article or details to marketing@frpbooks.com, and we'll list you in the
next issue of Table Talk.
marketing,
etc.
MEDIA
MATTERS
NEED HELP
KEEPING YOUR BOOK IN FRONT OF THE
MEDIA?
E-mail FRP Senior Publicist Stephanie
Williams at swilliams@frpbooks.com
before March 31 for a complete national media campaign
tailored to get your book. Gain valuable
magazine coverage on the topic of your choice for $400,
$100 off the regular rate.
Looking ahead,
April is…
* National Garden Month
* Easter
*
Passover
Have you told
your story to the media lately?
For help with
publicity and marketing, call Stephanie Williams at
866-569-6925.
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