How to Write a Marketing Plan
The marketing plan is the first
and foremost task that you need to address in your cookbook marketing. It
is your road map and it MUST BE IN WRITING. Your plan needs to include the
following components: Click here for the entire
article.
Congratulations to these FRP self-publishers on their new book titles:
- St. Mark's School—The First 100 Years (The
BookSmith Group title)
Congratulations to these FRP self-publisher on their recent cookbook reprint or repackage:
- Cherries Cafe—Cherries Cafe
Secrets
- Hospice of Acadiana—Angels in the Kitchen
- Junior League of
Annual Cookbook Holiday
Visit www.cookbookmarketplace.com to receive the
40% holiday discount off your entire purchase. The 40% discount is only
good during the actual sale days, December 6–8. When checking out, use promo code:
Click on the topic of interest for full details:
It's That Time of Year Again
...Cookbook Marketplace Renewals!
If you haven't completed your
renewal for the coming catalog season, please do so by December 31,
2006. Click on this link for
access to the online system: https://www.frpbooks.com/store/manageacc.aspx. Read the "Tip of the Month" to help you choose between the two programs
offered.
Contact
FRP Junior League Cookbook Award Attention Junior Leagues - $5,000 could be yours!
FRP Cookbook University 2007 Dates and Location Look for your brochure in early January
Did You Miss an Issue of Table Talk? Check out our archives.
ISBN (International Standard Book Number) - What You Need to Know
We recommend all publishers read this article!
Each book that is produced and sold through the normal channels within the book trade is required to have its own ISBN. This is similar to Social Security in that each number is unique and individually assigned to each title through R. R. Bowker.
There are a few things that are changing after the first of the year, and this communication will serve as a reminder for these existing procedures plus the new updates. Click here for the entire article.
(The series on Book Production Terminology will continue in the January issue.)
TOP SELLERS IN OCTOBER
-
Tables of Content - Junior League of
-
-
-
Savor the Seasons - Junior League of
-
Talk Turkey to Me - Renee Ferguson
-
Serving San Antonio - Assistance League of
-
-
-
-
The Junior League of Boston’s new cookbook Boston Uncommon was mentioned in the November 27th issue of the Boston Herald. The League reports that 3,800 books have been sold since October 11. Talbots is carrying the book for a month in 15 area stores and that has been great. A couple of small bookstores are also giving them shelf space. They had a great launch party at the Sam Adams Brewery in late October with 240 attendees.
The Charlotte Observer featured an article, along with recipes from Rose Marie Bratek’s new title, Searching for Watercress, in the November 8th issue.
Betty Sims, author of Southern
Scrumptious and Southern
Scrumptious Entertains had a busy November, holding cooking
classes and book signings in the southern
Margaret Dickinson, author of Margaret's Table and From the Ambassador’s Table, captured five awards at the Cordon d’Or–Gold Ribbon International Annual Cookbooks & Culinary Arts Awards. In the cookbook category, From the Ambassador's Table was selected for the Best “20th Century Cookbook” award, as well as the Best “Cookbook Cover & Title” award for a cookbook published between 1985 and 2006. In the Culinary Arts’ category, Margaret and her husband, Larry, who did all the photography, received three additional awards—“Culinary Masterpiece: A Three Course Dinner Menu”, “Plan a Menu” and Best “Published Recipe” Award (with photograph). Congratulations!
The Grand Rapids Press mentioned the Junior League of Grand Rapids’ cookbook, Grand Temptations, in an article about local cookbooks on November 8th.
Naam Pruitt’s cookbook, Lemongrass
& Limes was mentioned, with a recipe, in The Daily Dispatch (
Are you an FRP Publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.
DISTRIBUTION TIP
Standard or thePlus—which Cookbook Marketplace program is best for me?
Since introducing thePlus program
last year, which offers broader sales exposure but requires a deeper
discount at 65% off, we've been asked this question many times. Here are
three key issues to consider when weighing the two programs. For entire tip, click
here.
The following titles are available during the month of December at a 20% discount when ordering on line with us at www.cookbookmarketplace.com. (State sales tax and shipping will be added to your order upon checkout.)
Use the discount code TT-DEC06-20% when checking out on the following titles:
Count
Me In (Regular retail $19.95 – 20% off price
= $15.96)
From
Our House to Yours (Regular
retail $14.95 – 20% off price = $11.96)
Home Sweet Habitat (Regular retail $14.95 – 20% off price = $11.96)
Puttin’
on the Peachtree (Regular retail $16.95 – 20% off price =
$13.56)
Simple, Decent Cooking (Regular retail $14.95 – 20% off price = $11.96)
A
Southern Collection, Then and Now (Regular retail $22.95 – 20% off
price = $18.36)
Thymes Remembered (Regular retail $18.95 – 20% off price = $15.16)
Do you need your own publicist to handle communicating with the media, getting them the material they need, asking for press clippings, and scheduling events?
Most professional PR firms charge upwards of $10,000 for just a few months, and won't provide many services, like shipping review copies, scheduling in-store events, or promoting you to festivals and conferences.
Let us prepare a proposal for your complete marketing and publicity services now. If we reach an agreement before December 31, 2006, you'll receive the discounted 2006 rate of $7,500 for 2007 services valued at $13,000. (NOTE: Term of agreement is one year from book-to-client date, or for books that are already available, one year from signing of the agreement.)
Contact Stephanie Williams now for more information on this great offer!
Just a few more days left to buy two cookbooks and get one free: Complete your Christmas shopping today! FRP Publishing and the Cookbook Marketplace have a special offer for you, now through December 15. Click here to find out which cookbooks are included.
2006 FRP, 2451 Atrium Way, Nashville, TN
37214
All Rights Reserved