September 2007

MAKE REGULARLY SCHEDULED PROMOTIONS PART OF WORKING WITH WHOLESALE ACCOUNTS

Put in place at least four specials per year which you can offer during each quarter to your wholesale accounts. That way when you contact them they'll know it’s something worth their while to pay attention to. An E-mail blast is a really good and inexpensive method of communicating to a very large group of contacts, if you have their E-mail addresses. There are also those who don't use E-mail, and they will need a phone call or postcard with the offer. Be sure to note the style by which they prefer to be contacted in your database management system to make the most of your promotional communications. Click here for suggested promotions.

Congratulations to these FRP self-publishers on their new books:

Trinity Episcopal Church—Shall We Gather

Junior League of Kankakee County—Great Women, Great Food

Junior League of Lake Charles—Marshes to Mansions

Germantown United Methodist Church—Be Present at Our Table

Congratulations to these FRP self-publishers on their recent cookbook reprints or repackages:

Junior League of Sarasota—Simply Sarasota

Junior League of Monroe, LA—Cotton Country Collection

Scrumptious, Inc. / Betty Sims—Southern Scrumptious

Junior Welfare League of York County, SC (previously Rock Hill) —Tapestry

Junior League of Birmingham, AL—Tables of Content

HURRAY FOR HASTINGS!!!

Oh, happy day in The Cookbook Marketplace! After years of working with Hastings Entertainment on a very limited basis, we are finally set up as a national vendor for them. In September they placed a Fall Assortment order with us, ordering in 133 different titles for placement in 146 of their stores covering 19 states for a combined total order of almost 6,000 units!

About Hastings: Founded in 1968, Hastings Entertainment, Inc. is a leading multimedia entertainment retailer that combines the sale of new and used CDs, books, videos, and video games as well as boutique merchandise, with the rental of videos and video games in a superstore format. They currently operate 153 superstores, averaging approximately 20,000 square feet each, primarily in medium-sized markets throughout the United States. Hastings is the fourth-largest book retailer in the country.

So, WELCOME HASTINGS ENTERTAINMENT into the distribution family of The Cookbook Marketplace! This is an example of distribution at its very best, giving the Hastings buyer the ultimate convenience and ease of ordering multiple titles through a single resource, which represents over 330 titles from all across America. Very exciting times for increased exposure on many of our publisher’s titles!

MyFRP—Are You Signed Up?

If you need help marketing your book title or need images of your book cover, MyFRP is the place for you! If you do not have access to MyFRP and have inventory currently stored at the FRP warehouse, please contact FRP’s Customer Service Department at customerservice@frpbooks.com to receive a sign-up form. If you do not have access to MyFRP and do not have inventory currently stored at the FRP warehouse, please contact FRP's Marketing Department at marketing@frpbooks.com to receive a sign-up form. If you have any questions or problems regarding the images on MyFRP, please contact us at marketing@frpbooks.com.

Did You Miss an Issue of Table Talk? Check out our archives.

Looking for Your Input

We are looking for your input as we plan the future of FRP’s Table Talk newsletter. What topics interest you? Do you have a story idea? What do you want to see more of? Less of? Please e-mail marketing@frpbooks.com with your ideas for future issues of Table Talk. Thank you.

Top Sellers for August 2007

Calling All Cooks — Telephone Pioneers of Alabama

River Road Recipes — Junior League of Baton Rouge, LA

Notably Nashville — Junior League of Nashville, TN

Charleston Receipts Repeats — Junior League of Charleston, S

Biltmore: Our Table to Yours — The Biltmore Company

Tables of Content — Junior League of Birmingham, AL

The Cotton Country Collection — Junior League of Monroe, LA

A Taste of Georgia — Newnan Junior Service League, GA

Famous Dave's Backroads & Sidestreets — Life Skills Center for Leadership

Charleston Receipts — Junior League of Charleston, SC

Author Holly Clegg will appear on the 700 Club, October 17, 2007, to promote her book Eating Well Through Cancer.

Diana Joy-Sismore, author of Cafe Oklahoma was recently featured in NW Style Magazine (Oklahoma City) and in the Daily Oklahoman newspaper. Diana says she has had “incredible response” from the publicity.

The Advertiser included a sample snippet on the Junior League of Lafayette winning the FRP Junior League Cookbook Award. Talk About Good was recently named the most successful Junior League cookbook program.

The new cookbook from the Starfish Café was featured in the August 29^th issue of the Savannah (GA) Morning News. Starfish Café—Changing Lives One Recipe at a Time was created by the Union Mission and Savannah Technical College, the two organizations that operate the cafe’s culinary training program.

Renee Ferguson, author of Talk Turkey to Me, will be featured on the Food Network in November. The hour-long prime-time special, called Talkin’ Turkey, is scheduled to run the week prior to Thanksgiving and features Ferguson and a celebrity host tackling a turkey as well as showcasing recipes from Ferguson’s humorous but down-home cookbook.

Carol Ann Kates, author of Secret Recipes from the Corner Market recently had her article “Inner Cool: Cucumbers by any name really do beat the heat” featured in The Coloradoan (Fort Collins, CO).

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com and we will put it in the next issue of Table Talk.

Holidays are a great time to write press releases

The holidays are a cookbook publishers dream. Typically during the holidays people are cooking more, looking for recipes, and “in the mood for food.” It is a great time to write press releases and pitch aspects of your cookbook (recipes, menus, tips, etc.) that would be useful during the upcoming holidays. What does your cookbook contain that would help the average cook during the holidays? Great uses for the Thanksgiving turkey leftovers? Easy, yet unique appetizer recipes for a party? Creative food gifts? Twists on traditional holiday fare? Pitch your local media and don't forget television and radio. Be sure that you have contact information in your press release and be available to answer questions or appear on-air to prepare the recipe.

Want to pitch something outside of the “traditional holidays?” Did you know October is National Apple Month and National Dessert Month? November is Good Nutrition Month and Peanut Butter Lover’s Month. For more ideas on national events, month themes, and holidays, pick up a copy of Celebrate Today by John Kremer or visit your local library to review Chase’s Calendar of Special Events. The possibilities for your cookbook publicity are endless.

The following titles are available during the month of September at a 20% discount when ordering on line with us at www.cookbookmarketplace.com. (State sales tax and shipping will be added to your order upon checkout.)

Use the discount code TTSEP07 when checking out on the following titles…

Downtown Savannah Style - Regular retail $14.95—20% off price = $11.96

Savannah Style - Regular retail $19.95—20% off price = $15.96

The Life of the Party - Regular retail $17.95—20% off price = $14.36

Mardi Gras to Mistletoe - Regular retail $26.95—20% off price = $21.56

Revel - Regular retail $19.95—20% off price = $15.96

Meet Me at the Garden Gate - Regular retail $21.95—20% off price = $17.56

Always in Season - Regular retail $21.95—20% off price = $17.56

Heritage Cookbook - Regular retail $14.95—20% off price = $11.96

First Impressions - Regular retail $24.95—20% off price = $19.96

Wild! Wonderful! - Regular retail $18.95—20% off price = $15.16

Always Superb - Regular retail $29.95—20% off price = $23.96

Pride of Kentucky - Regular retail $27.95—20% off price = $22.36

Cooking by the Bootstraps - Regular retail $21.95—20% off price = $17.56

Stir Ups - Regular retail $16.95—20% off price = $13.56

Down Home Southern Cooking - Regular retail $12.95—20% off price = $10.36

It's a Great Gift! It's a Great Fundraiser!

The holiday season is upon us! The best-selling holiday cookbook, Cooking Up a Classic Christmas, includes the best recipes from community cookbooks across the country and features the beautiful holiday artwork of Ralph J. McDonald. This magical cookbook makes a great Christmas gift as well as a must-have cookbook for cooking up a classic Christmas for your own family. Looking for a fall fund-raiser for your organization? This beautiful cookbook is available as a fund-raiser—purchase full case quantities and receive 40% off the retail price of $17.95. Your profit is $7.18 for every book sold. Call 1-800-269-6839 and place your order today!

2007 FRP, 2451 Atrium Way, Nashville, TN 37214
All Rights Reserved

Please click here to unsubscribe.


September 2007
MAKE REGULARLY SCHEDULED PROMOTIONS PART OF WORKING WITH WHOLESALE ACCOUNTS Put in place at least four specials per year which you can offer during each quarter to your wholesale accounts. That way when you contact them they'll know it’s something worth their while to pay attention to. An E-mail blast is a really good and inexpensive method of communicating to a very large group of contacts, if you have their E-mail addresses. There are also those who don't use E-mail, and they will need a phone call or postcard with the offer. Be sure to note the style by which they prefer to be contacted in your database management system to make the most of your promotional communications. Click here for suggested promotions.
Congratulations to these FRP self-publishers on their new books: Trinity Episcopal Church—Shall We Gather Junior League of Kankakee County—Great Women, Great Food Junior League of Lake Charles—Marshes to Mansions Germantown United Methodist Church—Be Present at Our Table Congratulations to these FRP self-publishers on their recent cookbook reprints or repackages: Junior League of Sarasota—Simply Sarasota Junior League of Monroe, LA—Cotton Country Collection Scrumptious, Inc. / Betty Sims—Southern Scrumptious Junior Welfare League of York County, SC (previously Rock Hill) —Tapestry Junior League of Birmingham, AL—Tables of Content
HURRAY FOR HASTINGS!!! Oh, happy day in The Cookbook Marketplace! After years of working with Hastings Entertainment on a very limited basis, we are finally set up as a national vendor for them. In September they placed a Fall Assortment order with us, ordering in 133 different titles for placement in 146 of their stores covering 19 states for a combined total order of almost 6,000 units! About Hastings: Founded in 1968, Hastings Entertainment, Inc. is a leading multimedia entertainment retailer that combines the sale of new and used CDs, books, videos, and video games as well as boutique merchandise, with the rental of videos and video games in a superstore format. They currently operate 153 superstores, averaging approximately 20,000 square feet each, primarily in medium-sized markets throughout the United States. Hastings is the fourth-largest book retailer in the country. So, WELCOME HASTINGS ENTERTAINMENT into the distribution family of The Cookbook Marketplace! This is an example of distribution at its very best, giving the Hastings buyer the ultimate convenience and ease of ordering multiple titles through a single resource, which represents over 330 titles from all across America. Very exciting times for increased exposure on many of our publisher’s titles! MyFRP—Are You Signed Up? If you need help marketing your book title or need images of your book cover, MyFRP is the place for you! If you do not have access to MyFRP and have inventory currently stored at the FRP warehouse, please contact FRP’s Customer Service Department at customerservice@frpbooks.com to receive a sign-up form. If you do not have access to MyFRP and do not have inventory currently stored at the FRP warehouse, please contact FRP's Marketing Department at marketing@frpbooks.com to receive a sign-up form. If you have any questions or problems regarding the images on MyFRP, please contact us at marketing@frpbooks.com. *Did You Miss an Issue of Table Talk?* Check out our archives. Looking for Your Input We are looking for your input as we plan the future of FRP’s Table Talk newsletter. What topics interest you? Do you have a story idea? What do you want to see more of? Less of? Please e-mail marketing@frpbooks.com with your ideas for future issues of Table Talk. Thank you.

Top Sellers for August 2007
Calling All Cooks — Telephone Pioneers of Alabama River Road Recipes — Junior League of Baton Rouge, LA Notably Nashville — Junior League of Nashville, TN Charleston Receipts Repeats — Junior League of Charleston, S Biltmore: Our Table to Yours — The Biltmore Company Tables of Content — Junior League of Birmingham, AL The Cotton Country Collection — Junior League of Monroe, LA A Taste of Georgia — Newnan Junior Service League, GA Famous Dave's Backroads & Sidestreets — Life Skills Center for Leadership Charleston Receipts — Junior League of Charleston, SC Author Holly Clegg will appear on the 700 Club, October 17, 2007, to promote her book Eating Well Through Cancer. Diana Joy-Sismore, author of Cafe Oklahoma was recently featured in NW Style Magazine (Oklahoma City) and in the Daily Oklahoman newspaper. Diana says she has had “incredible response” from the publicity. The Advertiser included a sample snippet on the Junior League of Lafayette winning the FRP Junior League Cookbook Award. Talk About Good was recently named the most successful Junior League cookbook program. The new cookbook from the Starfish Café was featured in the August 29^th issue of the Savannah (GA) Morning News. Starfish Café—Changing Lives One Recipe at a Time was created by the Union Mission and Savannah Technical College, the two organizations that operate the cafe’s culinary training program. Renee Ferguson, author of Talk Turkey to Me, will be featured on the Food Network in November. The hour-long prime-time special, called Talkin’ Turkey, is scheduled to run the week prior to Thanksgiving and features Ferguson and a celebrity host tackling a turkey as well as showcasing recipes from Ferguson’s humorous but down-home cookbook. Carol Ann Kates, author of Secret Recipes from the Corner Market recently had her article “Inner Cool: Cucumbers by any name really do beat the heat” featured in The Coloradoan (Fort Collins, CO). Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com and we will put it in the next issue of Table Talk. Holidays are a great time to write press releases The holidays are a cookbook publishers dream. Typically during the holidays people are cooking more, looking for recipes, and “in the mood for food.” It is a great time to write press releases and pitch aspects of your cookbook (recipes, menus, tips, etc.) that would be useful during the upcoming holidays. What does your cookbook contain that would help the average cook during the holidays? Great uses for the Thanksgiving turkey leftovers? Easy, yet unique appetizer recipes for a party? Creative food gifts? Twists on traditional holiday fare? Pitch your local media and don't forget television and radio. Be sure that you have contact information in your press release and be available to answer questions or appear on-air to prepare the recipe. Want to pitch something outside of the “traditional holidays?” Did you know October is National Apple Month and National Dessert Month? November is Good Nutrition Month and Peanut Butter Lover’s Month. For more ideas on national events, month themes, and holidays, pick up a copy of Celebrate Today by John Kremer or visit your local library to review Chase’s Calendar of Special Events. The possibilities for your cookbook publicity are endless.

The following titles are available during the month of September at a 20% discount when ordering on line with us at www.cookbookmarketplace.com. (State sales tax and shipping will be added to your order upon checkout.) Use the discount code TTSEP07 when checking out on the following titles… Downtown Savannah Style - Regular retail $14.95—20% off price = $11.96 Savannah Style - Regular retail $19.95—20% off price = $15.96 The Life of the Party - Regular retail $17.95—20% off price = $14.36 Mardi Gras to Mistletoe - Regular retail $26.95—20% off price = $21.56 Revel - Regular retail $19.95—20% off price = $15.96 Meet Me at the Garden Gate - Regular retail $21.95—20% off price = $17.56 Always in Season - Regular retail $21.95—20% off price = $17.56 Heritage Cookbook - Regular retail $14.95—20% off price = $11.96 First Impressions - Regular retail $24.95—20% off price = $19.96 Wild! Wonderful! - Regular retail $18.95—20% off price = $15.16 Always Superb - Regular retail $29.95—20% off price = $23.96 Pride of Kentucky - Regular retail $27.95—20% off price = $22.36 Cooking by the Bootstraps - Regular retail $21.95—20% off price = $17.56 Stir Ups - Regular retail $16.95—20% off price = $13.56 Down Home Southern Cooking - Regular retail $12.95—20% off price = $10.36 It's a Great Gift! It's a Great Fundraiser! The holiday season is upon us! The best-selling holiday cookbook, Cooking Up a Classic Christmas, includes the best recipes from community cookbooks across the country and features the beautiful holiday artwork of Ralph J. McDonald. This magical cookbook makes a great Christmas gift as well as a must-have cookbook for cooking up a classic Christmas for your own family. Looking for a fall fund-raiser for your organization? This beautiful cookbook is available as a fund-raiser—purchase full case quantities and receive 40% off the retail price of $17.95. Your profit is $7.18 for every book sold. Call 1-800-269-6839 and place your order today!
2007 FRP, 2451 Atrium Way, Nashville, TN 37214 All Rights Reserved Please click here to unsubscribe.