June 2008

The Impact of an Award
Mardi Gras to Mistletoe, the newest cookbook from the Junior League of Shreveport-Bossier (JLSB), recently won a National (2nd Place) Tabasco Community Cookbook Award. Since then, sales have been on the increase. Martha Siskron (MS), a member of the League, recently shared what the League is doing to market this award-winning title and increase sales. To read the complete article, click here.

Congratulations to these FRP self-publishers on their new books:

Community Hospital Cancer Research Foundation – Cooking for Zita

Park City Cooking School/Jaxon Stallard – Cooking with Jaxon

PKD Foundation – Brilliant Eats

Mission Health and Hospitals – Cooking for Life

Congratulations to these FRP self-publishers on their recent cookbook reprints or repackages:

Junior League of Owensboro, KY – To Market, To Market

Holly Clegg – Eating Well Through Cancer

FRP Cookbook University: September 30–October 1, 2008

Registration is now open, so don't miss this opportunity to learn about all the aspects of self-publishing a cookbook, as well as valuable networking with other self-publishers. Guest speakers include Holly Clegg, nationally known cookbook author, and Penny C. Sansevieri, author of Red Hot Internet Publicity.

Visit the FRP Cookbook University Web page for more information and to register.

FRP Crockpot

Check out FRP's new blog, "FRP Crockpot" - http://www.frpcrockpot.blogspot.com/. You never know what Amanda Sapp, FRP Publicist might be talking about. Be sure to join the conversation.

New Chairman? Please let us know.

Does your organization have a new cookbook chairman? Please e-mail contact information (name, e-mail address, and preferred mailing address) to marketing@frpbooks.com by the end of June. This will enable the new cookbook chairman to receive the most recent updates from FRP.

Interested in Cookbook Swaps? Please read this article and respond by July 15. (Please note that you must be an FRP publisher to participate in our swap list.)

MyFRP—Are You Signed Up?

It is easier than ever! Publishers with a signed FRP contract simply need to go to MyFRP and choose "Click here to request a myFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

Southern Books Competition

FRP just received notice about the SELA Southern Books Competition. It is open to books published during 2006 and 2007 in the states of Florida, Georgia, Louisiana, Mississippi, Alabama, Tennessee, North Carolina, South Carolina, Kentucky, West Virginia, and Arkansas. Cost is $25.00, along with a copy of the book, and entries are due on July 11, 2008. If you are interested in more information, please contact FRP Marketing (marketing@frpbooks.com) and a PDF entry form will be e-mailed to you.

Did you miss an issue of Table Talk? Check out our archives.

Congratulations to our May winner!

Connie Wright from Madison, TN, sent us this delicious and easy grilling recipe. She'll be receiving a free cookbook of her choice from the Cookbook Marketplace!

GRILLED TURKEY ROLLS

1 package boneless skinless turkey breast, rinsed and pounded slightly thinner for rolling

salt and pepper to taste

1 package bacon (we prefer Oscar Mayer)

5 to 6 slices Land O’ Lakes Yellow American Cheese, or another easy-melting white cheese, such as provolone or mozzarella

Heat the gas or charcoal grill. Place the turkey on a cutting board and season with salt and pepper (note: you may add other spices you like, such as thyme, rosemary). Next, place a thin slice of cheese on the turkey and begin to roll up. Wrap 1 piece of bacon around the turkey and secure with a wooden pick. Repeat with the remaining turkey, bacon and cheese.

Place on the grill and cook for about 3 to 5 minutes on each side or until cooked through.

“These are delicious. Anyone who tries them cannot believe how easy they are. We usually serve with just a salad and/or fruit.” – Connie Wright

Starting next month, the Recipe of the Month contest will be replaced by Recipes Worth Sharing from FRP staff members.

TOP SELLERS IN MAY 2008

1.   River Road Recipes – Junior League of Baton Rouge
2.   A Century of Flavor – Nielsen-Massey Vanillas, Inc.
3.   Talk About Good! – Junior League of Lafayette
4.   Eating Well Through Cancer – Holly Clegg
5.   Down Home Delicious – Stonywood Publications
6.   Calling All Cooks – Telephone Pioneers - Birmingham
7.   Charleston Receipts – Junior League of Charleston
8.   Marshes to Mansions – Junior League of Lake Charles
9.   The Cotton Country Collection – Junior League of Monroe
10. Charleston Receipts Repeats – Junior League of Charleston

The Palo Alto Women’s Auxiliary, publishers of Tastes, Tales and Traditions, has established relationships with a couple local businesses to get copies of their award-winning cookbook in more homes. Financial company Smith-Barney purchased 250 books to give as Customer Appreciation gifts. They were very pleased, as it was a low cost, high perceived value gift that also demonstrates their commitment to the community.

Also, four local Macy’s stores are buying the book from the Auxiliary and selling it in their stores. Three of the stores have the book in the house wares department and one has it in the bridal registry area. They have done well. Macy’s has also used this for their cause marketing campaign – marketing that they support the local
non-profit organizations.

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

   ASK FRP Have a question? Just ask.

Send FRP your cookbook publishing questions, and we will try to answer it in a future issue of Table Talk. Your questions can be about anything that has to do with self-publishing cookbook, from the development to distribution and marketing.

Send your question to questions@frpbooks.com with ASK FRP in the subject line. Please include your name along with your city and state. We look forward to hearing from you.

THE COOKBOOK MARKETPLACE SHOWCASE — June 2008 Specials

As you start to travel this year, you might find yourself in one of the many states from which we offer restaurant cooking titles. We've got restaurant cookbooks from the West Coast to the East Coast and many points in between! Shop from our Restaurant Collection during the month of June and receive a 40% discount when ordering on line with us at http://www.cookbookmarketplace.com/. (State sales tax and shipping will be added to your order upon checkout.)

Use the discount code TTJUN08 when checking out to receive your 40% discount on the following Restaurant titles:

Famous Dave’s Backroads & Sidestreets (Multiple States)

By the Sackful (Multiple States)
As Always (Pensacola, FL)
Simple Cuisine (Destin, FL)
Biltmore: Our Table to Yours (Asheville, NC)
Brooks Shaw & Son Old Country Store Cookbook (Jackson, TN)
Peacock Pantry (College Grove, TN)
Palace Café (New Orleans, LA)
The Dove’s Nest Restaurant (Waxahachie, TX)
The Va de Vi Cookbook (Walnut Creek, CA)

2008 FRP, 2451 Atrium Way, Nashville, TN 37214
All Rights Reserved

Please click here to unsubscribe.


June 2008
The Impact of an Award Mardi Gras to Mistletoe, the newest cookbook from the Junior League of Shreveport-Bossier (JLSB), recently won a National (2nd Place) Tabasco Community Cookbook Award. Since then, sales have been on the increase. Martha Siskron (MS), a member of the League, recently shared what the League is doing to market this award-winning title and increase sales. To read the complete article, click here. Congratulations to these FRP self-publishers on their new books: Community Hospital Cancer Research Foundation – Cooking for Zita Park City Cooking School/Jaxon Stallard – Cooking with Jaxon PKD Foundation – Brilliant Eats Mission Health and Hospitals – Cooking for Life Congratulations to these FRP self-publishers on their recent cookbook reprints or repackages: Junior League of Owensboro, KY – To Market, To Market Holly Clegg – Eating Well Through Cancer

FRP Cookbook University: September 30–October 1, 2008 Registration is now open, so don't miss this opportunity to learn about all the aspects of self-publishing a cookbook, as well as valuable networking with other self-publishers. Guest speakers include Holly Clegg, nationally known cookbook author, and Penny C. Sansevieri, author of Red Hot Internet Publicity. Visit the FRP Cookbook University Web page for more information and to register. FRP Crockpot Check out FRP's new blog, "FRP Crockpot" - http://www.frpcrockpot.blogspot.com/. You never know what Amanda Sapp, FRP Publicist might be talking about. Be sure to join the conversation. New Chairman? Please let us know. Does your organization have a new cookbook chairman? Please e-mail contact information (name, e-mail address, and preferred mailing address) to marketing@frpbooks.com by the end of June. This will enable the new cookbook chairman to receive the most recent updates from FRP. Interested in Cookbook Swaps? Please read this article and respond by July 15. (Please note that you must be an FRP publisher to participate in our swap list.) MyFRP—Are You Signed Up? It is easier than ever! Publishers with a signed FRP contract simply need to go to MyFRP and choose "Click here to request a myFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com. Southern Books Competition FRP just received notice about the SELA Southern Books Competition. It is open to books published during 2006 and 2007 in the states of Florida, Georgia, Louisiana, Mississippi, Alabama, Tennessee, North Carolina, South Carolina, Kentucky, West Virginia, and Arkansas. Cost is $25.00, along with a copy of the book, and entries are due on July 11, 2008. If you are interested in more information, please contact FRP Marketing (marketing@frpbooks.com) and a PDF entry form will be e-mailed to you. Did you miss an issue of Table Talk? Check out our archives.
*Congratulations to our May winner!* Connie Wright from Madison, TN, sent us this delicious and easy grilling recipe. She'll be receiving a free cookbook of her choice from the Cookbook Marketplace! GRILLED TURKEY ROLLS 1 package boneless skinless turkey breast, rinsed and pounded slightly thinner for rolling salt and pepper to taste 1 package bacon (we prefer Oscar Mayer) 5 to 6 slices Land O’ Lakes Yellow American Cheese, or another easy-melting white cheese, such as provolone or mozzarella Heat the gas or charcoal grill. Place the turkey on a cutting board and season with salt and pepper (note: you may add other spices you like, such as thyme, rosemary). Next, place a thin slice of cheese on the turkey and begin to roll up. Wrap 1 piece of bacon around the turkey and secure with a wooden pick. Repeat with the remaining turkey, bacon and cheese. Place on the grill and cook for about 3 to 5 minutes on each side or until cooked through. “These are delicious. Anyone who tries them cannot believe how easy they are. We usually serve with just a salad and/or fruit.” – Connie Wright Starting next month, the Recipe of the Month contest will be replaced by Recipes Worth Sharing from FRP staff members.

TOP SELLERS IN MAY 2008 1. River Road Recipes – Junior League of Baton Rouge 2. A Century of Flavor – Nielsen-Massey Vanillas, Inc. 3. Talk About Good! – Junior League of Lafayette 4. Eating Well Through Cancer – Holly Clegg 5. Down Home Delicious – Stonywood Publications 6. Calling All Cooks – Telephone Pioneers - Birmingham 7. Charleston Receipts – Junior League of Charleston 8. Marshes to Mansions – Junior League of Lake Charles 9. The Cotton Country Collection – Junior League of Monroe 10. Charleston Receipts Repeats – Junior League of Charleston The Palo Alto Women’s Auxiliary, publishers of Tastes, Tales and Traditions, has established relationships with a couple local businesses to get copies of their award-winning cookbook in more homes. Financial company Smith-Barney purchased 250 books to give as Customer Appreciation gifts. They were very pleased, as it was a low cost, high perceived value gift that also demonstrates their commitment to the community. Also, four local Macy’s stores are buying the book from the Auxiliary and selling it in their stores. Three of the stores have the book in the house wares department and one has it in the bridal registry area. They have done well. Macy’s has also used this for their cause marketing campaign – marketing that they support the local non-profit organizations. Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.
ASK FRP Have a question? Just ask.
Send FRP your cookbook publishing questions, and we will try to answer it in a future issue of Table Talk. Your questions can be about anything that has to do with self-publishing cookbook, from the development to distribution and marketing. Send your question to questions@frpbooks.com with ASK FRP in the subject line. Please include your name along with your city and state. We look forward to hearing from you.
THE COOKBOOK MARKETPLACE SHOWCASE — June 2008 Specials As you start to travel this year, you might find yourself in one of the many states from which we offer restaurant cooking titles. We've got restaurant cookbooks from the West Coast to the East Coast and many points in between! Shop from our Restaurant Collection during the month of June and receive a 40% discount when ordering on line with us at http://www.cookbookmarketplace.com/. (State sales tax and shipping will be added to your order upon checkout.) Use the discount code TTJUN08 when checking out to receive your 40% discount on the following Restaurant titles: Famous Dave’s Backroads & Sidestreets (Multiple States) By the Sackful (Multiple States) As Always (Pensacola, FL) Simple Cuisine (Destin, FL) Biltmore: Our Table to Yours (Asheville, NC) Brooks Shaw & Son Old Country Store Cookbook (Jackson, TN) Peacock Pantry (College Grove, TN) Palace Café (New Orleans, LA) The Dove’s Nest Restaurant (Waxahachie, TX) The Va de Vi Cookbook (Walnut Creek, CA)
2008 FRP, 2451 Atrium Way, Nashville, TN 37214 All Rights Reserved Please click here to unsubscribe.