April 2007

The Art of Editing

Editing recipes is a daunting task, but for those who are brave enough to consider taking it on, there are a number of things that need to be kept in mind. “The single most important aspect of editing a recipe is consistency, consistency, consistency,” says Debbie Van Mol, FRP Editing. This is especially true for anyone who has never written a cookbook. Click here to read the rest of this article.

 

Congratulations to these FRP self-publishers on their new cookbooks:

Junior League of the Palm Beaches – Worth Tasting

Union MissionStarfish Café

Congratulations to these FRP self-publishers on their recent cookbook reprint or repackage:

Calico Corners – Calico Cooks!

 

The Atlanta International Gift & Home Furnishings Market - July 13–17, 2007

We are still taking reservations for this high-profile event!  If you are a current FRP publisher in The Cookbook Marketplace, then you are welcome to attend this event in the booth with us for a 1-day visit. Reservations are given on a first-come, first-served basis, so it’s not too late to secure a spot, as we still have a few openings left…but they'll go fast! If you are interested in attending with us, please e-mail Anne Pritchard at apritchard@frpbooks.com for open dates and an informational document.

Did You Miss an Issue of Table Talk? Check out our archives.


Kitchen Testing 101 - Part 3

Many of our publishers are interested in kitchen testing their recipes before publishing them in a cookbook. FRP has had vast experience in this area, and in this three-part series, we'll share just a few guidelines and tips regarding the kitchen testing process. We hope this information will make your testing go as smoothly and successfully as possible. 

This month, Prep Time Guidelines for Kitchen Testing. Click here to read the rest of this article.



TOP SELLERS IN FEBRUARY 2007

  1. Stop and Smell the Rosemary – Junior League of Houston
  2. Tables of Content – Junior League of Birmingham, AL
  3. Calling All CooksBellSouth Pioneers - Birmingham, AL
  4. A Life by the Sea – Chef Dean Max
  5. Eating Well Through CancerHolly Clegg and Gerald Miletello, M.D.
  6. A Taste of Georgia – Newnan Junior Service League
  7.  Mardi Gras to Mistletoe – Junior League of Shreveport-Bossier
  8. True Grits – Junior League of Atlanta
  9. River Road Recipes IV: Warm Welcomes – Junior League of Baton Rouge

The Junior League of Salt Lake City hosted a Cookbook Party on March 6, 2007, where guests could sample recipes and purchase some of the League’s popular cookbooks, Always in Season  and Heritage Cookbook. Cookbooks from other Junior Leagues around the country were also available for sale.

The Greensboro Symphony Guild’s new cookbook, Recipes of Note, was mentioned in the March 14, 2007, issue of the Greensboro News Record.

The San Antonio Express-News featured an article on community cookbooks in its March 21, 2007, issue. Cookbooks mentioned in the article included the River Road Recipes series from the Junior League of Baton Rouge and Talk About Good from the Junior League of Lafayette.

On March 26, 2007, The Daily Advertiser (Lafayette, LA) featured an article on the new Ganelle S. Bullock Memorial Scholarship at LSU that is partially funded by the proceeds from the Serving Louisiana cookbook. Ms. Bullock, who passed away in 2002, originated the cookbook and was instrumental in its success. So far, approximately 25,000 have been sold, and the book is in its third printing.

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

DISTRIBUTION TIP OF THE MONTH - AMAZON.COM

The Cookbook Marketplace was set up earlier this year as a direct vendor into Amazon.com! Since we are now able to directly service the books in our distribution system into Amazon.com, we hope this will help to further enhance exposure into the on-line market.

To possibly help increase your title’s sales via this important avenue, contact everyone you know (or all members in your organization) and ask them to take a moment to go on line at Amazon.com and write a glowing review of your book…sure couldn't hurt! 

 


The following titles are available during the month of April at a 20% discount when ordering on line with us at www.cookbookmarketplace.com. (State sales tax and shipping will be added to your order upon checkout.)

Use the discount code ZTT-APR07-20% when checking out on the following titles…

Always Superb Regular retail $29.95 – 20% off price = $23.96

Applehood & Motherpie Regular retail $18.95 – 20% off price = $15.16

First Impressions Regular retail $24.95 – 20% off price = $19.96

For Goodness Taste Regular retail $18.95 – 20% off price = $15.16

The Smiling Pets Recipe Book Regular retail $19.95 – 20% off price = $15.96

Secret Recipes from the Corner Market Regular retail $28.95 – 20% off price = $23.16

SoupCon II Regular retail $20.00 – 20% off price = $16.00

Cal-a-Vie Living Regular retail $34.95 – 20% off price = $27.96

To Many Cooks Regular retail $25.95 – 20% off price = $20.76

Memorable Meals Regular retail $24.95 – 20% off price = $19.96


2007 FRP, 2451 Atrium Way, Nashville, TN 37214
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