January 2007

The All-Important Promotional Materials

 

Promotional materials are important, and they are one of the things publishers get excited about as the book’s publication date approaches. Creating these items—postcards, press kits, flyers, etc.—should be carefully thought out well in advance as an essential part of any marketing plan. Here are five key questions to ask when considering what marketing materials to create. Click here for the entire article.

Congratulations to these FRP self-publishers on their recent cookbook reprint or repackage:

FRP Office and Warehouse Schedule: The FRP Office will be closed on Friday, December 29th and Monday, January 1st. The warehouse will be closed for inventory January 2-5, 2007 and shipping will resume on January 8, 2007.

Click on the topic of interest for full details:

FRP Junior League Cookbook Award  Attention Junior Leagues - $5,000 could be yours!

FRP Cookbook University 2007 Registration is now open.

Did You Miss an Issue of Table Talk? Check out our archives.

Book Production Terminology - Part 4

This is the last in a series of four articles to help you make sense of book production “lingo.” The world of book production speaks a language that is explicit, changing, descriptive, and sometimes a shortcut in communication. We are here to help.  For entire article, click here.

TOP SELLERS IN NOVEMBER

  1. Calling All Cooks - Telephone Pioneers—Birmingham, AL
  2. Tables of Content - Junior League of Birmingham, AL
  3. Calling All Cooks Two - Telephone Pioneers—Birmingham, AL
  4. Calling All Cooks Four - Telephone Pioneers—Birmingham, AL                                       
  5. Calling All Cooks Three - Telephone Pioneers—Birmingham, AL
  6. Mardi Gras to Mistletoe - Junior League of Shreveport-Bossier, LA
  7. Notably Nashville - Junior League of Nashville, TN
  8. Talk Turkey to Me - Renee Ferguson/Wishbone Press
  9. Calling All Kids - Telephone Pioneers—Birmingham, AL
  10. Simply Sarasota  - Junior League of Sarasota, FL

The Orange County Register featured the new cookbook, The Bells Are Ringing: A Call to Table from the Mission San Jan Capistrano Women’s Guild in its November 30th issue.

Penny Lane Press of Colorado is pleased to announce that the Denver Post food staff included Secret Recipes from the Corner Market in their top ten favorite cookbooks for 2006.  Written by ingredient authority, Carol Ann Kates, a former grocer, deli operator, and caterer, Secret Recipes from the Corner Market includes an indispensable guide to ingredient shopping.  More than a cookbook, Secret Recipes from the Corner Market is flavored with entertaining anecdotes to lift your spirits and is spiced with tidbits of food history for a trip down memory lane. 

Barbara Stetson, author of The Island Cookbook, has recently been named the “Best Chef of New England” by Yankee Magazine.

Millie Coleman, author of The South’s Legendary Frances Virginia Tea Room Cookbook, has a jazzy new Web site at www.southernfoodmillie.com, which lists her current schedule of speaking engagements.

Are you an FRP Publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

PUBLICITY TIP

Assign someone in your group, or, if you are implementing all of your publicity and marketing yourself, to set aside a specific day each month to review editorial calendars and make appropriate pitches to editors for the months ahead. For entire tip, click here.

The following titles are available during the month of January at a 20% discount when ordering online with us at www.cookbookmarketplace.com. (State sales tax and shipping will be added to your order upon checkout.)

Use the discount code TT-JAN07-20% when checking out on the following titles . . .

Children's Tea & Etiquette (Regular retail $19.95 – 20% off price = $15.96)  

The Great Tea Rooms of America  (Regular retail $24.95 – 20% off price = $19.96)  

The Great Tea Rooms of Britain (Regular retail $24.95 – 20% off price = $19.96)

A Tea for All Seasons  (Regular retail $19.95 – 20% off price = $15.96)  

The Tea Table (Regular retail $19.95 – 20% off price = $15.96)  

A Year of Teas at the Elmwood Inn  (Regular retail $19.95 – 20% off price = $15.96)  

Happy New Year!!!! By now you have made your New Year’s resolutions and have maybe already broken a few. Here is an idea that will be fun throughout the year, as well as be a meaningful and useful Christmas gift for 2007.  Buy a copy (or more) of My Favorite Recipes, A Recipe Journal, and every month journal the favorite recipes you prepare for your friends and family or collect them from all of your favorite cookbooks. By the time December rolls around, you will either have a great gift for a loved one, or you will have all of YOUR FAVORITE RECIPES organized in one convenient book. There is even a page to list what cookbook and page number recipes come from.  Get organized in '07!

Now through January 31st we are offering a New Year’s special on this title. Order as many copies as you need at www.thecookbookmarketplace.com. Enter promo code FAV2007 at checkout, and you will receive 30% off each book.  Happy New Year from FRP and The Cookbook Marketplace.

 

2007 FRP, 2451 Atrium Way, Nashville, TN 37214
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