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TAMPA JUNIOR LEAGUE FEASTS EYES ON $5K PRIZE
June 5, 2006
 

 
Favorite Recipes Press, the nation’s leading producer of custom cookbooks for organizations, restaurants, and culinary professionals, recently presented the Junior League of Tampa with the third annual FRP Junior League Cookbook Award for the second installment in their Culinary Collection series, EveryDay Feasts. The award includes a $5,000 to further the group’s sales and marketing efforts. Pictured are (L to R) Mary Margaret Andrews, FRP Director of Marketing & Sales Distribution; Roger Conner, FRP Division Vice President; Pam Divers, Junior League of Tampa 2006-2007 President; and Pam Newby, Outgoing AJLI President.

As a committed partner in the community cookbook publishing industry, the FRP Junior League Cookbook Award was established in 2003 to honor the Junior League that conducts the most successful cookbook program for the previous League year (June-May). The award was presented to current Junior League of Tampa president Pam Divers, at the Association of Junior Leagues International (AJLI) conference, held in Salt Lake City, Utah.

EveryDay Feasts focuses on families’ interest in fresh ingredients, big flavor, and quick preparation for dining at home. The “Little Helpers” chapter focuses on cooking with kids to reinforce healthy eating habits, part of the AJLI national “Kids in the Kitchen” campaign.

The Junior League of Tampa’s five-woman cookbook committee exceeded their first-year goal of selling 10,000 books by more than a thousand copies and netted nearly $60,000 in profits. Proceeds from the sale of the EveryDay Feasts support the League’s chief focus, the Children’s Literacy Project. Proceeds also benefit ongoing community projects including The Children’s Cancer Center and the PACE Center for Girls.

The success of EveryDay Feastshas enabled a one-time expansion of the Children’s Literacy Project, established to provide every Title I Kindergarten classroom in Hillsborough County with a set of take-home literacy backpacks.

By the end of February 2006, the Junior League of Tampa had placed over 1,800 take-home backpacks in 450 kindergarten classrooms across 88 elementary schools. This project serves nearly 9,000 students in the country’s 9th largest school district.

“Many of the children being served by this project have not had the opportunity to own their own books,” said Lisa Bellock, Kindergarten Supervisor for Hillsborough County Public Schools. “This experience will provide them, and in some cases their siblings as well, with continued access to books they love and the chance to read to and with their families at home.”

FRP currently works with more than one hundred Junior Leagues across the country on their cookbook projects. In the publishing industry, the Junior League is credited with launching the concept of community cookbooks into the broader realm of cookbook publishing. Community cookbooks continue a publishing heritage that began with women during the Civil War. Cookbooks have played an important role in the Junior League and provide a stable source of funding for countless community service projects and an ongoing training opportunity for volunteers through leadership, business and community development.

To find out more about the Junior League of Tampa’s community projects, please visit www.jltampa.org.

Since 1961, FRP has produced more than 800 titles for individuals, companies, and nonprofit organizations from coast to coast. Full support and consultation are available in the creation, production, marketing, and distribution of a cookbook. FRP is a division of Southwestern/Great American, Inc.

EVERYDAY FEASTS BY THE JUNIOR LEAGUE OF TAMPA
ISBN: 096095564X
128 pp.
$17.95
hardcover
Available: www.cookbookmarketplace.com; Amazon.com; www.jltampa.org and from better booksellers nation-wide.

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