FRP (Favorite Recipes Press) is excited to announce that the Junior League of Seattle is the second annual recipient of the FRP Junior League Cookbook Award. The award was presented Saturday, May 14 by Roger Conner, Associate Vice President, and Mary Margaret Andrews, Director of Marketing at the Association of Junior Leagues International (AJLI) Award Banquet at the Marriott in New Orleans, Louisiana.
The Junior League of Seattle was recognized for their cookbook, Celebrate the Rain: Cooking with the Fresh and Abundant Flavors of the Pacific Northwest, which was published in May 2004 with an initial print run of 35,000 copies. Just seven months later, in November, the League printed another 35,000 copies of this popular title. Their extensive and outstanding cookbook marketing efforts during 2004 helped them wildly exceed their set sales goal of $50,000 to generate net profits of $225,000.
Through the overwhelming financial success of this project, the Junior League of Seattle is now be able to provide greater support to existing community programs as well as provide funding to help initiate new community programs benefiting women and children in the greater Seattle community.
Celebrate the Rain has been recognized with several other awards, including the 2004 Tabasco Community Cookbook - West Regional Award presented by the McIlhenny Company. The book also received an honorable mention in USA Book News “Best Books 2004” cookbook category.
FRP presented the Junior League of Seattle with a plaque of recognition and a $5,000 cash award to help the League fund continuing cookbook marketing programs and production. The League’s name will also be added to a plaque at FRP’s corporate office in Nashville, Tennessee.
As a committed partner in the community cookbook publishing industry, FRP established the FRP Junior League Cookbook Award to honor the Junior League that conducts the most
successful cookbook program for the prior year. FRP currently works with over 100 Leagues on their cookbook projects and reprints. In the publishing industry, the Junior League is credited with launching community cookbooks into the major leagues of cookbook publishing and preserving a genre of publishing that began with women during the Civil War. Cookbooks have played an important role in the Junior League for more than fifty years, providing a stable source of funding for countless community service projects and an ongoing training opportunity for volunteers through leadership, business and community development.
To find out more about the Junior League of Seattle’s charitable work in their community, please visit www.jrleagueseattle.org
For more information regarding the FRP Junior League Cookbook Award contact Jennifer Kennedy, Communications Coordinator, at 1-800-358-0560 or email@example.com.
Since 1961, FRP has produced more than 800 titles for individuals, companies, and nonprofit organizations from coast to coast. Full support and consultation are available in the creation, production, marketing, and distribution of a cookbook. FRP is a division of Southwestern/Great American, Inc.