FRP (Favorite Recipes Press) is excited to announce that the Junior League of Oakland-East Bay is the first recipient of the FRP Junior League Cookbook Award. The award was presented Saturday, April 24th by Dave Kempf, FRP Vice President, at the Association of Junior Leagues International (AJLI) Award Banquet at the Hyatt Regency in Chicago, Illinois.
The Junior League of Oakland-East Bay was recognized for their cookbook, California Fresh Harvest, which was published in June of 2001 with an initial print run of 25,000 books. The League reprinted 15,000 copies of this popular title in September of 2003. California Fresh Harvest has been recognized with several awards including a 2001 First Place National Tabasco Community Cookbook Award.
The Junior League of Oakland-East Bay developed California Fresh Harvest with the mission of promoting the support of Children at Risk in the community by offering a cookbook as a fundraising item. Their extensive and outstanding cookbook marketing efforts during 2003 enable their sales revenue to exceed their set sales goal and generate net profits of $45,128.
FRP presented the Junior League of Oakland-East Bay with a $5,000 cash award to help the League fund continuing cookbook marketing programs and production, and a plaque of recognition. In addition, their name will be added to a plaque that will hang at FRP’s corporate office in Nashville, Tennessee.
As a committed partner in the community cookbook publishing industry, FRP established the FRP Junior League Cookbook Award to honor the Junior League that conducts the most successful cookbook program for the prior year. FRP currently works with over 100 Leagues on their cookbook projects and reprints. In the publishing industry, the Junior League is credited with launching community cookbooks into the major leagues of cookbook publishing and preserving a genre of publishing that began with women during the Civil War. Cookbooks have played an important role in the Junior League for more than fifty years, providing a stable source of funding for countless community service projects and an ongoing training opportunity for volunteers through leadership, business and community development. For more information regarding the FRP Junior League Cookbook Award contact Jennifer Kennedy, Public Relations Coordinator, at 1-800-358-0560 or firstname.lastname@example.org.
Since 1961, FRP has produced more than 800 titles for individuals, companies, and nonprofit organizations from coast to coast. Full support and consultation are available in the creation, production, marketing, and distribution of a cookbook. FRP is a division of Southwestern/Great American, Inc.