FRP (Favorite Recipes® Press) announces the third annual FRP Sales and Marketing Award winners. Sales awards were selected based on a Treasurer’s Statement or Audit Report showing number of copies sold during the 2003 calendar year. The three titles with highest sales were recognized.
Receiving first place in the sales category was Talk About Good! from the Junior League of Lafayette, LA. This group sold 7,903 books in 2003. This is quite an accomplishment for a book that was first released in 1967. It is a Walter S. McIlhenny Hall of Fame Award winner with over 700,000 copies in print. The League has two other cookbooks, Talk About Good II and Tell Me More.
Second place went to The Life of the Party from the Junior League of Tampa, which sold 6,318 books in 2003. The Life of the Party was also the second place winner in last year’s FRP sales awards, bringing total sales to almost 15,000 books. The Life of the Party is the first of the League’s culinary series of cookbooks. The second title, EveryDay Feasts, is currently in development.
Third place sales winner was the Kentucky Extension Association of Family and Consumer Science’s cookbook Pride of Kentucky with 6,275 books sold. Released in August of 2003, this title has already reprinted once and is the Official Cookbook of the Kentucky State Fair.
Two awards were presented in the marketing category. These awards were judged on creativity, originality, and aggressiveness of the marketing campaigns, as well as sales and publicity results. A written marketing plan was a required element of the Marketing Award submission.
The grand prize was awarded to the Kentucky Extension Association of Family and Consumer for their outstanding marketing efforts on Pride of Kentucky. The tremendous marketing effort by this group (with a core committee of 3) impressed the judges. Partnerships with key Kentucky agricultural groups, unique press kits, extension media coverage and development of training manuals for extension agents throughout the state were just a few of the marketing elements that contributed to this winning entry.
Honorable mention was presented to the Mississippi University for Women Alumnae Association for the marketing campaign of their cookbook, Southern Grace. This group utilized alumni throughout the state to open over 70 wholesale accounts. They also had a successful pre-sales campaign and debut parties in association with the University’s numerous alumni chapters in Mississippi.
The FRP Sales & Marketing Awards Program was developed to recognize FRP publishers for their hard work. “Each year we are both thankful for and amazed at the dedication and the passion that goes into the development and marketing of these fine cookbooks,” says Mary Margaret Andrews, FRP Director of Marketing & Distribution. “Our commitment to our publishers is to be their partner not only in the development stage, but through the life of the book.” All sales winners received framed book covers, award stickers, and prize money. Marketing award winners received a framed collage of 2003 marketing materials and a variety of new marketing materials to contribute to their marketing efforts. All winners will be recognized on FRP’s website, www.frpbooks.com.
For more information regarding these award-winning cookbooks or for review copies, contact Jennifer Kennedy, Public Relations Coordinator, at 1-800-358-0560 or firstname.lastname@example.org. Since 1961, FRP has produced more than 800 titles for individuals, companies, and nonprofit organizations from coast to coast. Full support and consultation are available in the creation, production, marketing, and distribution of a cookbook. FRP is a division of Southwestern/Great American, Inc.