| Thursday, May 6th |
| |
| 7:00 - 8:00 |
| Registration (Beverages provided) |
| |
| 8:00 - 9:15 |
| Welcome / Introductions |
| |
| 9:30 - 11:45 |
| Attendees choose one of the following introduction courses: |
| |
| Cookbook Development 101
- Examine the elements of cookbook development, including theme, title selection, recipe collection, and
testing. An overview of editing considerations (including pagination and nutritional analysis),
as well as effective use of non-recipe text, will be presented. You will learn the intricacies of
cookbook design and see how all the pieces of the puzzle fit together to create the cookbook of your dreams.
Individual meetings can be scheduled with members of the FRP Team to discuss your custom project in more detail.
|
| |
| Cookbook Marketing 101 -
Freshen up on the basic principles of marketing and how they apply to a thriving cookbook.
Hear success stories that illustrate the tremendous opportunities associated with self-publishing cookbooks.
|
| |
| Noon - 1:15 |
| Lunch |
| |
| 1:30 - 2:30 |
| Breakouts (attendees choose one of the following courses): |
| |
| Working with FRP 101
- This course will take you through the system and explain how FRP works with
publishers to have a successful cookbook project from start to
finish. It"s a Great overview for those who are new to the world of
publishing, and a nice refresher for publishers with an existing book. |
| |
| Publicity 101
- Learn the basics of writing a press release, putting together a great media kit
and gaining exposure with little expense. See actual examples from FRP
publishers, while learning how to maximize public relations avenues. |
| |
| Retail Sales & Special Events 101
- Learn about your opportunity to pull in the most profit per book through
retail sales. Capitalize on sales through members of your
organization, friends, and community supporters. Learn how to
orchestrate successful special events and hear examples from FRP publishers. |
| |
| 2:45 - 3:45 |
| Breakouts (attendees choose one of the following courses): |
| |
| Budgets, Plans & Goal Setting 101
- Learn about the necessary elements of annual budgeting and planning for the
success of your cookbook business. Learn how to set realistic goals
for the number of books to sell in one year. Answer questions such as:
Do I need a marketing plan? How much should I allocate for promotional materials?
|
| |
| Existing Book Sales 101
- Do you have an older book in need of a marketing tune up? This session
will provide you with tips for jump-starting your cookbook sales. |
| |
| Wholesale Sales 101
- Learn how to work with local retail outlets, whom to approach, and what to expect in
order to get your books on their shelves. Develop your own "hit" list of
wholesale accounts during this session. |
| |
| 4:00 - 5:00 |
| Breakouts (attendees choose one of the following courses): |
| |
| PreSales, Sponsorships & Underwriting 101
- Think you can't sell books until they are printed? Think again! Learn
how to gain momentum through presales and sell a percentage of your books before they arrive
at your doorstep. Learn how to obtain underwriting for your book project
during the development process or when reprinting an existing book. Find out whom
to contact and how to approach prospective corporations. Develop sponsor
relationships for assistance with book, event or other self-publishing expenses.
|
| |
| Distribution Sales 101
- Find out why distribution is an important part of your sales
mix. Learn what a distributor is, how to choose the right one to
work with, and how to make the most of that relationship in order to sell more
books.
|
| |
| Working with and Motivating Your Committee 101
- Recommended committee structure and suggestions for positions within the committees will be
provided. Learn how to motivate, inspire, and lead by uncovering common obstacles
committees face.
|
| |
| 6:00 - 7:30 |
| Evening Cocktail Reception |
| |
| Friday, May 7th |
| |
| 7:00 - 8:00 |
| Networking Time (beverages provided) |
| |
| 8:00 - 8:30 |
| Opening Session |
| |
| |
| 8:45 - 9:45 |
| Breakouts (attendees choose one of the following courses): |
| |
| Awards & Promotional Materials 101
- An award for your cookbook can impact sales, so learn about various awards
available to cookbook publishers. Learn how to develop promotional
materials that will increase your sales. See examples of brochures,
postcards, bookmarks, posters, etc.
|
| |
| Cookbooks Are a Business 101
- Learn procedures for setting up a new cookbook business as well as how to make the
existing business run more efficiently. We will discuss inventory
management, processing shipments, invoicing, and developing solid policies and
procedures. |
| |
| Nontraditional Sales 101
- Learn about "nontraditional" avenues for book sales, such as internet "affiliate programs,"
libraries, wholesale clubs, catalogs, and TV shopping networks. Move large
quantities of books by "partnering" with corporations within your local community.
|
| |
| 10:00 - 11:15 |
| Guest Speakers Stephen Fries and Christopher Bartlett |
| |
| Stephen Fries
- Foodie, Writer, Consultant and Host of cookbookslive.com |
| |
|
Stephen Fries currently serves as the Professor and Coordinator of the Hospitality Management Programs in New Haven,
Conneticut and currently writes a food column for the New Haven Register. As an avid collector of cookbooks,
Stephen will be launching cookbookslive.com The web channel will feature Stephen in a daily segment featuring
cookbooks from his collection, newly released cookbooks, celebrity cookbooks, local/community cookbooks,
cookbooks for kids and more. Each segment will talk about the content, show pictures, tell the story behind the book,
review the user friendliness, and talk about some of the recipes.
|
| |
|
To learn more about Stephen’s work please visit www.stephenfries.com
|
| |
Stephen will share with us:
- Why the success of your cookbook continues after printing
- How to work with local colleges in promoting your cookbook
- Thinking “out of the box”: nontraditional places to sell cookbooks
- How to get the attention of local media
- Promotional tools to promote and sell cookbooks
|
| |
| Christopher Bartlett
- co-founder Global Entertainment and Media LLC |
| |
|
Christopher Bartlett is a double gold medalist in figure skating and a former professional figure skater with
Disney On Ice. His entrepreneurial grasp of life has led him into many key ventures including the founding of
Skaters Landing, now the largest retail figure skating chain in the United States, selling worldwide.
Recently named the 2008 Connecticut Small Business Person of the Year by the US Small Business Administration, Chris owns three businesses in retail, facility and event management and marketing. Chris's production accolades include television, radio, and live sports entertainment.
|
| |
Chris will share with us:
- What is happening on the Web today and how to make use of it
- How to use social networking and social media in an integrated marketing plan
- Exploring the most important sites : How and Why
- New applications: mobile apps. and text alerts
- Making use of a combination of these new media platforms
|
| |
| 11:30 - 12:45 |
| Lunch (provided) & Graduation |
| |
| 1:00 - 3:00 |
| Cookbook Master-Level Classes*
- Eager to learn more? You can choose one of the following two-hour classes to
further your “education” regarding self-publishing a cookbook. Master-level classes are included in tuition for FRP clients. All non-FRP clients pay an additional $125. (You must either complete Cookbook Development 101 or Cookbook Marketing 101 in order to attend a Master-Level Class.)
|
| |
| Internet Marketing 201
- Internet marketing is now an essential component to every marketing plan. This class covers information on everything from creating the perfect Web site to how to maximize your Internet promotional efforts through blogs, Internet articles, chat groups, and e-zines. You’ll walk away with fun ideas, simple tricks, and tons of helpful advice for selling books through Amazon, Twitter and Facebook.
|
| |
| Special Opportunity:
- Attendees who pre register for Internet Marketing 201 will have the opportunity to be interviewed by guest
speaker Stephen Fries for his new venture cookbookslive.com.* The web channel will feature
Stephen in a daily segment featuring cookbooks from his collection, newly released cookbooks,
celebrity cookbooks, local/community cookbooks, cookbooks for kids and more. Each segment will
talk about the content, show pictures, tell the story behind the book, review the user friendliness,
and talk about some of the recipes. You will have the opportunity to be interviewed about your
existing cookbook or the cookbook you have in process. The video is produced by Chris Bartlett
with Global Entertainment and Media and can be purchased onsite. (Chris will teach you in the
Internet Marketing 201 class how to use the video to maximize your marketing efforts.)
This is an incredible value and an OPPORTUNITY YOU DO NOT WANT TO MISS!
|
| |
|
*You must pre register and the 15 minute interviews will be scheduled throughout the two day seminar.
|
| |
| Publicity 201: Developing Media Relationships for Maximum Impact
- You understand the need to communicate with the media to get the message out to cookbook buyers and readers,
but how do you develop relationships with local, regional, and national media for repeated coverage, reviews,
and features in key industry publications to make the most of media coverage? This two-hour master
class goes into detail on how to communicate, what to say and when, what written material you can not go without,
and how to translate media coverage into sales.
|
| |
| Cookbook Development 201: How to Make a Great Cookbook, Editorially Speaking
- Discover how to take your cookbook to the next level. Learn from our editorial team about
the ins and outs of recipe selection, categorization, and kitchen testing to make your cookbook standout from the
rest. Capture the secrets of professional recipe editing and proofing. Master non-recipe text
writing such as interesting sidebars, effective headnotes and tips, front and back matter,
captions, and more. Discover how to develop a cookbook theme such as entertaining, seasonality, or a sense
of place by incorporating all these elements.
|
| |
| *optional; Master-Level Classes are free to FRP clients (with FRP Cookbook University tuition) and $125 for non-FRP clients |
| |