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Wednesday and Thursday, May 27 and May 28, 2009
Nashville, TN
at the
Gaylord Opryland Resort and Convention Center
Registration Fee:
| FRP Client
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$100.00
for each attendee / Master-Level Class: included in Tuition |
| Non-FRP Client
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$399.00
per person / Master-Level Class: $125 per person (in addition to Tuition) |
Register Now
for
2009 Cookbook University - 5/27-5/28
Registration Deadline -
Saturday, May 9th, 2009
Please note, hotel reservations need to be made separately from online registration for Cookbook University
by calling 615-883-2211. Please identify yourself as part of Favorite Recipes Press or Group Code X-FRP09 to receive the group rate of
$175.00 per night (single/double). Applicable taxes will be added to room rates (currently 9.25% sales tax, 6% occupancy tax and $2.50 city tax per room per night).
A daily resort fee, currently $15.00, will be added to the guest room rate.
Fee covers several in-room amenities which include: wired and wireless high-speed internet access,
Fitness Center access, designated in-room complimentary beverages, scheduled complex shuttle service,
daily newspaper and local & toll free 800 telephone calls (20 minutes per call).
Each additional person to a room is $20.00 for triple or quad occupancy. On an optional basis, Atrium View rooms are an additional $30.00.
Self-parking is $18.00 per day. Valet parking is $25.00 + tax per day (rates are subject to change).
University Schedule
Open to any publisher with an interest in learning how to introduce a new
cookbook to the marketplace or any publisher with an existing cookbook that
needs new and fresh marketing ideas.
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| Wednesday, May 27 |
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| 7:00 - 8:00 |
| Registration (Beverages provided) |
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| 8:00 - 9:15 |
| Welcome / Introductions |
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| 9:30 - 11:45 |
| Attendees choose one of the following introduction courses: |
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| Cookbook Development 101
- Examine the elements of cookbook development, including theme, title selection, recipe collection, and
testing. An overview of editing considerations (including pagination and nutritional analysis),
as well as effective use of nonrecipe text will be presented. You will learn the intricacies of
cookbook design and see how all the pieces of the puzzle fit together to create the cookbook of your dreams.
Individual meetings can be scheduled with members of the FRP Team to discuss your custom project in more detail.
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| Cookbook Marketing 101 -
Freshen up on the basic principles of marketing and how they apply to a thriving cookbook.
Hear success stories that illustrate the tremendous opportunities associated with self-publishing cookbooks.
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| Noon - 1:15 |
| Lunch |
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| 1:30 - 2:30 |
| Breakouts (attendees choose one of the following courses): |
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| Working with FRP 101
- This course will take you through the system and explain how FRP works with
publishers to have a successful cookbook project from start to
finish. Great overview for those who are new to the world of
publishing, and a nice refresher for publishers with an existing book. |
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| Publicity 101
- Learn the basics of writing a press release, putting together a great media kit
and gaining exposure with little expense. See actual examples from FRP
publishers, while learning how to maximize public relations avenues. |
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| Retail Sales/Special Events 101
- Learn about your opportunity to pull in the most profit per book through
retail sales. Capitalize on sales through members of your
organization, friends, and community supporters. Learn how to
orchestrate successful special events and hear examples from FRP publishers. |
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| 2:45 - 3:45 |
| Breakouts (attendees choose one of the following courses): |
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| Budgets, Plans, and Goal Setting 101
- Learn about the necessary elements of annual budgeting and planning for the
success of your cookbook business. Learn how to set realistic goals
for the number of books to sell in one year. Answer questions such as:
Do I need a marketing plan and how much should I allocate for promotional materials?
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| Existing Book Sales 101
- Do you have an older book in need of a marketing tune up? This session
will provide you with tips for jump starting your cookbook sales. |
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| Wholesale Sales 101
- Learn how to work with local retail outlets, whom to approach, and what to expect in
order to get your books on their shelves. Develop your own "hit" list of
wholesale accounts during this session. |
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| 4:00 - 5:00 |
| Breakouts (attendees choose one of the following courses): |
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| Presales and Sponsorships & Underwriting 101
- Think you can't sell books until they are printed? Think again! Learn
how to gain momentum through presales and sell a percentage of your books before they arrive
at your doorstep. Learn how to obtain underwriting for your book project
during the development process or when reprinting an existing book. Find out whom
to contact and how to approach prospective corporations. Develop sponsor
relationships for assistance with book, event or other self-publishing expenses. Hear
examples and strategies from FRP publishers.
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| Distribution Sales 101
- Find out why distribution is an important part of your sales
mix. Learn what a distributor is, how to choose the right one to
work with, and how to make the most of that relationship in order to sell more
books.
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| Working with and Motivating Your Committees 101
- Recommended committee structure and suggestions for positions within the committees will be
provided. Learn how to motivate, inspire, and lead by uncovering common obstacles
committees face.
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| 6:00 - 7:30 |
| Evening Cocktail Reception |
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| Thursday, May 28th |
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| 7:00 - 8:00 |
| Full Continental Breakfast |
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| 8:00 - 8:30 |
| Opening Session |
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| 8:45 - 9:45 |
| Breakouts (attendees choose one of the following courses): |
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| Awards & Promotional Materials 101
- An award for your cookbook can impact sales, so learn about various awards
available to cookbook publishers. Learn how to develop promotional
materials that will increase your sales. See examples of brochures,
postcards, bookmarks, posters, etc.
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| Cookbooks Are a Business 101
- Learn procedures for setting up a new cookbook business as well as how to make the
existing business run more efficiently. We will discuss inventory
management, processing shipments, invoicing, and developing solid policies and
procedures. |
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| Nontraditional Sales 101
- Learn about "nontraditional" avenues for book sales, such as internet "affiliate programs,"
libraries, wholesale clubs, catalogs, and TV shopping networks. Move large
quantities of books by "partnering" with corporations within your local community.
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| 10:00 - 11:15 |
| Guest Speaker (TBD) |
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| 11:30 - Noon |
| Graduation |
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| Noon - 1:30 |
| Lunch (On Your Own) |
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| 1:30 - 3:30 |
| Cookbook Master-Level Classes*
- Eager to learn more? Each attendee can choose one of the following two-hour classes to
further their “education” regarding self-publishing a cookbook.
(Attendees must either complete Cookbook Development 101 or Cookbook Marketing 101 in order to attend a Master-Level Class.)
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| Internet Marketing 201
- If you think you have your Internet marketing covered with just a web site, you might be missing
out on a bucket of Internet gold. This class covers information on everything from creating
the perfect web site to to how to maximize your internet promotional efforts through blogs,
internet articles, chat groups, and ezines. You’ll walk away with fun ideas,
simple tricks, and tons of helpful advice.
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| Publicity 201: Developing Media Relationships for Maximum Impact
- You understand the need to communicate with the media to get the message out to cookbook buyers and readers,
but how do you develop relationships with local, regional, and national media for repeated coverage, reviews,
and features in key industry publications to make the most of media coverage? This two-hour master
class goes into detail on how to communicate, what to say and when, what written material you can not go without,
and how to translate media coverage into sales.
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| Cookbook Development 201: How to Make a Great Cookbook, Editorially Speaking
- Discover how to take your cookbook to the next level. Learn from our editorial team about
the ins and outs of recipe selection, categorization, and kitchen testing to make your cookbook standout from the
rest. Capture the secrets of professional recipe editing and proofing. Master nonrecipe text
writing such as interesting sidebars, effective headnotes and tips, front and back matter,
captions, and more. Discover how to develop a cookbook theme such as entertaining, seasonality, or a sense
of place by incorporating all these elements.
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| *optional; Master-Level Classes are free to FRP clients (with FRP Cookbook University tuition) and $125 for non-FRP clients |
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